User Manual

The Results page is a pivotal feature that gives you a clear view of your experiments’ performance. It’s a control center for examining data and improving strategies. With its flexible data engine, the Results page lets you customize how you display and analyze your experiment results. The Results page allows you to customize your data […]

The Results page offers tools and configuration options to customize how Kameleoon displays your experiment data. You can control date ranges and apply filters to refine results, facilitating trend identification and actionable conclusions based on relevant data. Date controls The Overview, Metrics, and Compare sections feature a toolbar to adjust the time range for data […]

The Overview menu provides a high-level summary of your experiment. It displays the recommended variation based on its performance on your goals and key statistics relevant to your experiment. Visual charts provide deeper insights and allow for comparisons between variations. Winning variation At the top of the page, you’ll find your experiment’s main results. The […]

The Metrics menu lets you assess variations’ performance in your experiment. Here, you can view critical metrics for each variation, either per goal or variation, to understand how each variation performs relative to your objectives. Viewing metrics per goal or variation A critical component of the Results page is the ability to track and analyze […]

The Compare menu lets you analyze and compare variations’ performance against each other for specific goals. Tables and graphs visually contrast variations, allowing for more informed analysis and optimization. You can easily compare the performance of your variations. To change the variations you’re comparing, click one of the dropdown menus and select the desired variations. […]

The Activity menu provides a detailed timeline of all actions you’ve performed on your experiment, offering a clear record of its evolution. This menu logs any edits or updates made and provides details on what changes were implemented and when they occurred. Events in the Activity menu are organized chronologically, with the most recent events […]

To analyze and track your campaigns, several systems are available. Kameleoon integrates all major Web Analytics solutions (Google Analytics, AT Internet, Webtrends, Adobe Analytics, Eurelian, etc.). Access the Integrations page To access the Integrations page, log in to your Kameleoon App. Click Administrate > Integrations in the left menu. On this page, you will find […]

A new version of the Graphic Editor is currently being deployed, this documentation will be updated soon. Learn how to use Kameleoon’s Graphic Editor to create and launch experiments from your website. Create unlimited variations of your page(s), finalize the settings of your campaign and simulate your experiment from your website. You can also find all […]

Watch this video tutorial to learn how to use the Kameleoon Widget Studio. Add and design new UX elements and create widgets for you website. You can also find all the documentation associated with our Widget Studio.

You can use your Google account to log in your Kameleoon account. A button on the login page is using Google SSO capabilities to log a user in the Kameleoon app.  To use the Google button, you need: a Google account a Kameleoon account using the same email address as your Google account After clicking […]

This is a premium option. Please contact your Customer Success Manager to enable it on your Kameleoon account. Single sign-on (SSO) is a method for authenticating users where a single set of credentials can be used to log into several different applications.  When SSO is set up, you can sign in to your third-party IdP, […]

This setup provides a straightforward yet effective way to protect your organization’s information on Kameleoon, making it more challenging for unauthorized users to gain access. What is Multi-Factor Authentication (MFA)? Multi-Factor Authentication (MFA) is a security feature that adds an extra layer of protection to your account by requiring multiple forms of verification before granting […]

In the Kameleoon App, click on the Configure menu and then on Widgets. On the Widgets Dashboard, click on the New widget button. You can choose between 2 options: from code or using the editor. Learn how to create a widget using code Learn how to create a widget from A to Z using the […]

This is a premium feature. Please contact your Customer Success Manager to enable it on your Kameleoon Account. There are four easy methods for syncing your product catalog into Kameleoon: With an XML file containing all required metadata for each of your products. Use this method if you don’t have a data layer and your […]

Kameleoon offers a dedicated interface to create product recommendation blocks thanks to an advanced graphical rules builder, and to analyze the performance of the product recommendation strategy (overall or by block). This is a premium feature. Please contact your Customer Success Manager to enable it on your Kameleoon Account. To add and configure a recommendation […]

Kameleoon algorithms determine which products to recommend (e.g. the most popular products, similar products to the one currently being viewed by the user, etc.). Here are the list of available algorithms: Algorithm Description Popular products This algorithm returns products sorted by sales rate. Similar products This algorithm returns products from the same category, considering as […]

This is a premium feature. Please contact your Customer Success Manager to enable it on your Kameleoon Account. Kameleoon rules provide the logic behind the products that are being displayed in your product recommendation blocks. It helps your team determines which products to display from your feed based on one or several algorithm that you […]

This is a premium feature. Please contact your Customer Success Manager to enable it on your Kameleoon Account. Once you have created and configured a recommender block, you can insert it in your source code or create a Kameleoon campaign. Add a snippet in your source code In the block dedicated page, click on Copy […]

Kameleoon Search is a powerful search solution that personalizes results using machine learning to provide product recommendations.  Personalize your search results by delivering the best-matched products for each visitor. Kameleoon Search offers two main capabilities: Kameleoon Instant Search delivers best in class user experiences from lightning fast search speeds to intuitive category navigation. Boost any […]

Are feature flags all you need to experiment? Feature experiments using feature flags is a proven way to enable a powerful and data-driven approach for all teams to test hypotheses and validate assumptions before fully releasing new features to all users.  By gradually rolling out experiments to targeted user segments, teams can gather valuable insights […]

The Rollout planner consists of several blocks. A. A header in the top left indicating the name of the flag, the associated sitecode (you can copy and paste it directly from here) and the feature key. Click the name to edit the flag’s details. B. A Setup menu to create and manage your feature variables […]

Kameleoon Feature Management & Experimentation capabilities make it possible to activate feature flags and run feature experiments on web and mobile applications.  Before you can start implementing feature flags and experiments in your code, you will have to install and set up a Kameleoon SDK (client-side or server-side). Refer to the developer documentation available for […]

This guide will help you create a new feature flag. What is feature management and feature experimentation? Access the Feature flag creation page On the side menu of the App, click on Feature flags to access the dedicated dashboard. Then click on the New feature flag button. Name your feature flag and choose the project […]

You can define feature variables (Boolean, Number, String, JSON, JavaScript, or CSS) to remotely update the content of your feature flags in your chosen environment. There is no limit on the number of feature variables you can create. Creating feature variables are not necessary, but highly recommended before you create feature variations. There is no […]

You can create multiple Variations of your feature to choose which variant is delivered to each user evaluated by the flag.  How to create feature variations? Any variables you created in the Variables page can be customized for each individual variation you create, meaning you don’t need to hard-code any values in your code. Navigate […]

Kameleoon Environments are used to organize and align with distinct, segregated platforms or spaces within your technical architecture where your application(s) are deployed, tested, and run from. Once set up, environments offer a controlled and systematic approach to development, deployments and QA across multiple environments.  When you create a new project, Kameleoon will automatically create […]

What are Rollout Rules?  You can leverage the Rollout Planner to be as selective and precise with your releases and tests as you want. Anything that is inside of a feature flag can be toggled on whenever you choose and for whoever you choose. Rollout rules are a sequence of actions that can be scheduled […]

Targeted Delivery is the simplest way to turn on a feature variation for some or all of your audience. You can use multiple Targeted Delivery rules to implement advanced rollout strategies that suit your needs. Use Targeted Delivery rules to gain rollout flexibility based on user attributes such as geographical region, demographical data, operating system […]

Progressive (or gradual) rollouts let you spread big or critical feature releases over a period of time by gradually rolling it out to an increasing audience over a period of time. You can customize the feature variation you want to roll out, the audience you want to target, as well as the interval and increment […]

With Experiments, you can create several variations of your features and test them using the Experiment rule to determine which one yields the best metrics or delivers the best UX. You can use variations and experiments together to quickly and continuously test and optimize your features.  To create a feature experiment, add a new rule […]

Kameleoon offers two types of dynamic traffic allocation algorithms to help you maximize experiment performance: Multi-Armed Bandits (MAB) and Contextual Bandits. Both approaches use real-time performance data to allocate more traffic to better-performing variations—but differ in how they treat user data. This article explains how these algorithms work, when to use them, and how to […]

Goals are essentially the KPIs that are relevant to your product or feature which you can track for your features to measure performance of your release or experiments. When selected for a feature flag, goals can then be used across all of its environments (development, staging and production) and will be tracked for all delivery […]

The Rollout Planner page has a dedicated section to keep track of all feature experiments created under a feature flag. Once you have added at least one rule, navigate to the Reporting section on the left menu and at the bottom, click on Results. Once here, you will see two tabs: 1) Overview: This view […]

Holdouts help measure the long-term impact of product updates by excluding a group of users from changes, allowing for a clearer analysis of key metrics over time. This article explains how to set up and monitor holdouts in Kameleoon. What are Holdouts? Holdouts allow you to measure the long-term impact of product updates by setting […]

Managing third-party analytics tools for your feature flags is very simple once you have set up your integration already. Note: Integrations for third-party tools are only compatible with Web SDKS and currently not available for Mobile SDKs. To start, create a new flag or open an existing one. Then, in the left-side menu, navigate to […]

This feature allows you to manually redistribute traffic of your user segment towards the chosen variation(s) for any active rule. By reshuffling, you initiate a complete rebucketing process, which means that users may be exposed to different variations than before. This help document will guide you through the steps of using this feature and explain […]

For any type of rule that you add, the first step you see is a Targeting section that allows you to select an existing segment or create a new one.  Start by selecting one of the 3 targeting conditions available: Target all visitors: Includes your entire user base. Chosen by default. Target a segment: You […]

The simulation mode allows users to preview and test experiments in a controlled environment before deployment. Follow the steps below to set up and use this feature effectively. Note: For Feature Experimentation, the Simulation panel is primarily for testing and debugging purposes, and does provide the same functionality as when used for Web Experimentation. Read […]

Optionally, you can schedule when a rule should activate or reactivate at a specific date and time. Selecting either start or end dates will show a calendar view for you to customize the date and the timezone for when you’d like to plan this rule to take effect or turn off. Note: Keep in mind […]

You can turn your feature flags ON or OFF. Choosing a default variation At the end of your rollout rules queue is a drop-down list that defines which variation will be delivered to users by default that are not targeted by any rule while your flag is on.  Example 1: If you want to roll […]

Automatic Rollbacks is a useful safeguard for your feature flags that allow you to proactively manage feature releases. This functionality allows you to set up custom rollback conditions, or ‘triggers’ which monitor your features’ performance to automatically turn off the respective rule or flag.  This guide will walk you through the process of setting up […]

The Activity Log is available for each feature flag you create and can be very useful for your product or engineering teams to monitor and troubleshoot their feature releases. This guide will cover how to use audit logs effectively to help your team keep track of flag changes and maintain transparency. Once you have created a […]

If you want to QA a feature experiment or simply rollout a feature variation to an internal group of users, using a whitelist of users, combined with a targeted delivery rule is one of the easiest ways to achieve this goal.  For example, imagine that you want to release a new feature with 2 possible […]

To learn how to create a new feature flag, please read our article on the subject. Access the Feature flags Dashboard To access the Feature flags Dashboard from the App, use the left side menu > Activate > Feature flags. Structure of the Feature flags Dashboard The dashboard is automatically organized by environment. By default, the […]

Approval workflows introduce a request-and-review mechanism for feature flag changes. Team members can request changes, and designated approvers can review and approve (or reject) these requests before they are applied. Approval workflows allows you to better control what changes are applied and which are not. Once approval settings are setup, flag changes made by certain […]

Your feature flag dashboard can help in managing technical debt in your codebase and proactively cleanup obsolete or stale flags. Flag creation When creating a new flag, you can define whether it’s a temporary or permanent type of flag. This distinction is crucial for managing technical debt effectively to keep track of their health and […]

This guide explains how mutually exclusive groups work for feature experiments, why they’re essential for reliable analysis, and how to set them up in Kameleoon. To read about how to use Mutually Exclusive Groups for web experimentation instead, refer to this help doc. Running multiple feature experiments simultaneously can lead to overlapping effects, especially when […]

This is a premium feature. Please contact your Customer Success Manager to enable it on your Kameleoon Account. There are four easy methods for syncing your product catalog into Kameleoon: With an XML file containing all required metadata for each of your products. Use this method if you don’t have a data layer and your […]

Kameleoon offers a dedicated interface to create product recommendation blocks thanks to an advanced graphical rules builder, and to analyze the performance of the product recommendation strategy (overall or by block). This is a premium feature. Please contact your Customer Success Manager to enable it on your Kameleoon Account. To add and configure a recommendation […]

Kameleoon algorithms determine which products to recommend (e.g. the most popular products, similar products to the one currently being viewed by the user, etc.). Here are the list of available algorithms: Algorithm Description Popular products This algorithm returns products sorted by sales rate. Similar products This algorithm returns products from the same category, considering as […]

This is a premium feature. Please contact your Customer Success Manager to enable it on your Kameleoon Account. Kameleoon rules provide the logic behind the products that are being displayed in your product recommendation blocks. It helps your team determines which products to display from your feed based on one or several algorithm that you […]

This is a premium feature. Please contact your Customer Success Manager to enable it on your Kameleoon Account. Once you have created and configured a recommender block, you can insert it in your source code or create a Kameleoon campaign. Add a snippet in your source code In the block dedicated page, click on Copy […]

Kameleoon Search is a powerful search solution that personalizes results using machine learning to provide product recommendations.  Personalize your search results by delivering the best-matched products for each visitor. Kameleoon Search offers two main capabilities: Kameleoon Instant Search delivers best in class user experiences from lightning fast search speeds to intuitive category navigation. Boost any […]

This is a premium feature. Please contact your Customer Success Manager to enable it on your Kameleoon Account. Recommendation dashboard In the product recommendation interface, click on Analytics > Dashboard. Here you’ll find the performance of each of your recommendation blocks over time, so you can compare them. The attribution window is 7 days. If […]

The Results page is a pivotal feature that gives you a clear view of your experiments’ performance. It’s a control center for examining data and improving strategies. With its flexible data engine, the Results page lets you customize how you display and analyze your experiment results. The Results page allows you to customize your data […]

The Results page offers tools and configuration options to customize how Kameleoon displays your experiment data. You can control date ranges and apply filters to refine results, facilitating trend identification and actionable conclusions based on relevant data. Date controls The Overview, Metrics, and Compare sections feature a toolbar to adjust the time range for data […]

The Overview menu provides a high-level summary of your experiment. It displays the recommended variation based on its performance on your goals and key statistics relevant to your experiment. Visual charts provide deeper insights and allow for comparisons between variations. Winning variation At the top of the page, you’ll find your experiment’s main results. The […]

The Metrics menu lets you assess variations’ performance in your experiment. Here, you can view critical metrics for each variation, either per goal or variation, to understand how each variation performs relative to your objectives. Viewing metrics per goal or variation A critical component of the Results page is the ability to track and analyze […]

The Compare menu lets you analyze and compare variations’ performance against each other for specific goals. Tables and graphs visually contrast variations, allowing for more informed analysis and optimization. You can easily compare the performance of your variations. To change the variations you’re comparing, click one of the dropdown menus and select the desired variations. […]

The Activity menu provides a detailed timeline of all actions you’ve performed on your experiment, offering a clear record of its evolution. This menu logs any edits or updates made and provides details on what changes were implemented and when they occurred. Events in the Activity menu are organized chronologically, with the most recent events […]

You have a doubt about the meaning of a data? You are not yet a professional regarding rates? You will become one soon! On this page you will find  all the words necessary to understand and analyze the results of your campaigns. Attribution window The attribution window defines the period of time during which a […]

To access the results page of a campaign, log in to your Kameleoon App. In the sidebar, click on “Activate” and go to your Experiments or Personalizations dahsboard. A search bar allows you to easily find a campaign by entering his name. Filters are also available on the right of the dashboard so you can easily […]

A new campaign results page is available! Discover its features Several options are there to adapt the display of results to your needs. Filter your results, limit them to a particular date range, and choose the type of view of visits and conversions. Filters Use filters to limit the display of results to visitors meeting specific […]

A new campaign results page is available! Discover its features To access the available actions on the Results page, click the three-dots menu to the right of the Export button. Share Click Share to access sharing options for your campaign’s results. In the Share results tab, click Copy link to copy a shareable link to […]

A new campaign results page is available! Discover its features At the top of the results page is the main results of your experiment. You will be able to see at a glance which variant of your experiment is considered a winner. The information displayed here depends on the results and progress of your experiment. You […]

This article is about Personalization. A new campaign results page is available! Discover its features The main results of your personalization are displayed on the top of the results page. You will be able to see at a glance audience, conversion rate on the main goal and if applicable, the revenue. Audience Audience indicates the […]

AI Opportunity Detection is an add-on available in two versions: – a premium version that provides enhanced capabilities, including unlimited opportunities and an access to Audiences Analysis. – a freemium version accessible to all customers. The freemium version includes a credit of 3 opportunities, allowing customers to unlock valuable insights for the experiments of their […]

A new campaign results page is available! Discover its features The Cross-Campaign Analysis feature allows to filter and break down test results based on exposure to other experiments. You will be able to automatically detect interaction effects and safely interpret the results of overlapping campaigns.  On your results page, use the Campaign filter/breakdown. It will filter/breakdown your results according […]

A new campaign results page is available! Discover its features The comparative view allows you to compare, on a spider web graph, the goal improvement rates set on the experiment. This view is only available if at least two goals are configured on your experiment. To display the comparative view, click the “Comparative view” tab […]

A new campaign results page is available! Discover its features The comparative view allows you to compare, on a spider web graph, the improvement rates of the goals set on the personalization. The comparative view is only available if at least two goals are configured on your personalization. To display the comparative view, click the Comparative […]

A new campaign results page is available! Discover its features The graph allows you to visualize the evolution of the different data of the results page over time. The x-axis displays the time scale, the y-axis the value of the data. To view the comparative view, click the Graphs tab at the top of the […]

A new campaign results page is available! Discover its features The graph allows you to visualize data evolution over time. The X-axis displays the time scale, the y-axis the value of the data. To get a comparative view, open the Graphs tab at the top of the graph area. View per goal and view per […]

A new campaign results page is available! Discover its features The tables of results allows you to consult the details of your results, per variation or per goal. Breakdown and filter tools as well as customized display are there to help you read the results of your experiment. Learn how to use them and you’ll become […]

A new campaign results page is available! Discover its features The results chart allows you to view the details of your results, by audience type or goal. Breakdown tools, filters and customized display are there to help you read the results of your personalization. Learn how to use them and you’ll become an expert! The […]

A new campaign results page is available! Discover its features The side panel of the results page allows you to view the settings of the campaign for which you are viewing the results and making changes to it. You will find this panel on the right side of the page. At any time, an arrow allows […]

Unlike with A/B testing, there is no “variations” for personalization, but “audience types”. We distinguish between: targeted visitors, who correspond to criteria defined in the targeting; exposed visitors, who correspond to the criteria defined in the targeting and to the exposure parameters; non-targeted visitors, who do not correspond to the criteria. Targeted visitors are not all […]

A new campaign results page is available! Discover its features What does the Bayesian method promise you? The Bayesian approach is a different model of thought where instead of considering the parameters we wish to estimate as unknown constants, we model each parameters as a random variable. It takes its name from the Bayes’ rule […]

A new campaign results page is available! Discover its features What is statistical significance ? Hypothesis testing One cannot speak about statistical significance without speaking of hypothesis testing. When you launch an experiment within Kameleoon’s platform you want to know if the variation you are proofing is actually improving a certain metric compared to the […]

Kameleoon Visitor Data Model The influence of your campaigns can go beyond the limited framework of a single targeted session (i.e. an individual visit initiated by a user). Thanks to our visitor data model, it is possible to follow this influence over several successive sessions. When a variation is displayed to a user, all conversions […]

What is Sample Ratio Mismatch (SRM)? Sample Ratio Mismatch means that there is a significant difference between the expected deviations of the experiment variations and the observed ones. You are faced with SRM when one variant in your test receives notably more, or less, traffic than expected. This causes traffic to your variation(s) to be […]

A new campaign results page is available! Discover its features Controlled-experiment Using Pre-Experiment Data (CUPED) leverages data on your existing visitors to accelerate time to reliable experimentation and personalization campaign results. Key benefits CUPED allows experimenters to make data-driven decisions faster and with more confidence, provides better estimates for the effect of variations, and reduces […]

In this article, we’ll explore how our A/B Testing platform uses Winsorization to manage outliers. Whether you’re a seasoned data analyst or just getting started, we’ve got you covered. What is Winsorization? Winsorization is a statistical technique used to limit extreme values in data to reduce the impact of outliers, by using percentiles of your […]

A new campaign results page is available! Discover its features Introduction AI Assist (KAI) is an AI-powered assistant designed to help users interact more efficiently with our A/B testing platform. It provides quick, relevant answers to your questions about our tool, whether you’re a developer, marketer, or another type of user. KAI leverages the most […]

Introduction As AB testing practitioners, we benefit from the extensive study of controlled experiments by renowned statisticians over the years. This provides us with numerous effective methods for decision-making. Making decisions with a controlled level of risk is the heart of AB testing but we can sometimes be overwhelmed by names such as “Frequentist” or […]

We are separating segmentation and triggers to provide clearer and more effective targeting. Segments define who the visitor is and what characterizes them. They help you target users based on their attributes, behaviors, and past interactions. Triggers define where and when the visitor is exposed to the experiment—based on specific actions or conditions. As part […]

The Kameleoon Image Library enables you to upload and manage images used in your campaigns. This guide will walk you through accessing the Image Library, understanding its structure, and uploading new images. Accessing the Image library In the Kameleoon App, go to the left sidebar, click on Configure, and select Image Library from the dropdown. […]

The Kameleoon Image Library includes a robust Image Editor that allows you to modify images directly within the platform. Here’s how to access and use the editor. Access the Image Editor During upload: After uploading a new image, the editor will open automatically. This gives you the chance to make adjustments before saving the image […]

The Kameleoon Image Library offers a variety of tools to help you manage your images efficiently. This guide covers how to use the search and filter options, access image-specific actions, and customize your library view. Searching and Filtering images Search bar: Located at the top of the Image Library, the search bar allows you to […]

Segmentation helps you to precisely target your visitors. You can create, modify and duplicate segments with the Segment Builder, a tool in Kameleoon App. Access Segment Builder From the App To access the Segment Builder from your Kameleoon App, in the left-hand sidebar menu, go to Configure > Segments. To create a new segment, click […]

Create a new segment To learn how to create a new segment, please read this article Set up a segment in an experiment In the finalization panel of the editor, when launching your experiment, select Target a segment in the Targeting step. In the list of existing segments, select the segment you previously created. Click […]

AI Predictive Targeting is an add-on available in both Web Experimentation and Feature Experimentation. For more details, please contact your Customer Success Manager. Kameleoon AI Predictive Targeting is part of Kameleoon AI Copilot, an AI-driven set of capabilities that support every aspect of your experimentation program. AI Predictive Targeting leverages in-house machine learning algorithms to […]

Creating a custom data enables you to target visitors according to data already available, such as user account information. All your custom data created with Kameleoon are available on the Custom data page in the Configure menu of the App where you can create and manage them. Create a new custom data To access the […]

A key page enables you to target users having visited specific pages of your website. Create a new key page To access the creation pop-in, in the left menu of the App, click on Configure then Advanced targeting tools. Then click on the New tool button at the top right of the page. Choose the […]

A trigger represents a specific event that may occur during a visit. Triggers will help you target visitors depending on where, when and how he interacts with your website.  Note: The idea behind this is, at the end, to clearly separate Segments (Who) from Triggers (Where, When and How) to precisely target and define your […]

Create a new trigger To learn how to create a new trigger, please read this article. Set up a trigger in an experiment In the finalization panel of the editor, when launching your experiment, select Target specific visitors in the Targeting step. In the list of conditions, select Trigger. Select then the trigger you want […]

Access the Triggers page To access the Segments page from the App, use the left side menu > Configure > Triggers. Manage your triggers Each trigger is represented by a card that indicates the main information. Find a trigger When you have created a large number of triggers, a search bar, a filter tool, and […]

You can target visitors by acquisition channel. Kameleoon automatically creates 5 default channels: Bing, Baidu, Google, Yahoo and Google Adwords. Create a new acquisition channel To access the creation pop-in, in the left menu of the App, click on Configure then Advanced targeting tools. Then click on the New tool button at the top right […]

To measure the efficiency of an experiment, it must be linked to one or several goals. This goal is what you want to improve with your campaign. All your goals created with Kameleoon are available on the Goals page in the Configure menu of the App where you can create and manage them. Access the […]

Tracking user interactions on a page is crucial for measuring engagement and conversions. However, not all visitors stay long enough to engage meaningfully—some leave almost immediately, while others browse briefly without interacting. These behaviors impact key metrics like retention, bounce, and exit rates, making it essential to understand how users navigate your site and where […]

Create a new goal To learn how to create a new goal, please read this article Set up a goal in an experiment Once a goal has been created, you just need to apply it to an experiment. To do this, on the finalization page of the editor, go to the Goals section. The list […]

This guide will walk you through the steps to create a goal conversion tag in Google Tag Manager (GTM) for Kameleoon. You’ll learn how to configure a custom HTML tag to track specific events, such as adding to cart or completing a transaction. Additionally, you’ll find instructions for setting up a tag with revenue tracking. […]

Experiment on one page Launch an experiment targeting an element on the page Sometimes, Kameleoon’s URL targeting is not sufficient to target the pages of your experiment. This is why Kameleoon offers the Element on the page option, enabling you check the presence of a given element before including a visitor into your experiment. If your page […]

Access the Segments page To access the Segments page from the App, use the left side menu > Configure > Segments. Manage your segments Each segment is represented by a card that indicates the main information. Find a segment When you have created a large number of segments, a search bar, a filter tool, and […]

Kameleoon offer to target any type of URL thanks to regular expressions. Here is a detailed list of the most used regular expressions: . = Replace one character by any other one in your regular expression. For example, the expression Kamele.on will target URLs containing Kameleoon, Kamele0n, Kamele8on, etc. * = Delete the previous character or add the same character once or several times after. […]

Advanced tools improve your visitor segmentation by adding conditions to new segments. Use criteria such as acquisition channel and key pages to fine-tune your visitor segmentation. Note: Advanced tools are available with a Premium account only. If you want to adapt your package to your personalization needs, please contact us! Access advanced tools To access advanced tools, […]

Access the Goals page To access the Goals page from the App, use the left side menu > Configure > Goals. Manage your goals Each goal is represented by a card that indicates the main information. The default version includes the goal Engagement for all sites set up with your Kameleoon account. This goal records […]

Access the Custom data page To access the Custom data page from the App, use the left side menu > Configure > Custom data. Manage your custom data Each custom data is represented by a card that indicates the main information. Find a custom data When you have created a large number of custom data, […]

To develop a website that is easy to use for A/B testing campaigns, it is crucial to consider several technical and structural elements. Here are the key aspects. 1. Clean and semantic HTML structure Proper use of HTML tags: Use semantic tags (<header>, <footer>, <section>, <article>, etc.) to improve content understanding and manipulation. Unique identifiers: […]

Once you’ve created your account and installed Kameleoon script, you are ready to create and launch your experiments! You can modify your pages directly in a few clicks with the Kameleoon Graphic Editor. Here are some tips before you start: – Graphic Editor doesn’t work in incognito mode.– When cross-sites cookies are blocked, editor can’t […]

The Kameleoon Graphic Editor makes it easy to create and manage variations for your experiments. This guide will walk you through the basic functions available in the Variations panel, including creating new variations, duplicating existing ones, and utilizing the URL redirection feature. Variations panel overview The Variations panel, located on the left side of the […]

Editing a variation using the Graphic Editor to make changes to page elements. This guide explains how to select elements, modify their properties, and add new components. It also covers how to customize styles for different devices and set interaction states. To learn how to create and manage your variations, please read this article. Select […]

You can use the multi-device feature in the Kameleoon Graphic editor to preview how your design appears on that specific resolution. Select the device icon at the top of the editor. You can toggle between devices to test responsiveness and make necessary adjustments to your design elements for optimal display across devices. This feature is […]

In this article: – How to choose a type of personalization – How to define your personalization goal(s) and target audience – How to set up display rules to ensure the right content is displayed to the right users – How to launch and monitor your personalization – How to measure the success of the […]

In this article: – An overview of the personalization management dashboard and its features – How to find and act on a personalization – How to archive and delete a personalization – Best practices for organizing and optimizing your personalization management process in Kameleoon Access the Personalizations Dashboard To access the Personalizations Dashboard from the […]

In this article: – The different types of experiments offered by Kameleoon – How to select the one that meets your needs Kameleoon offers several types of experiments. Depending on your needs, learn how to select the one that suits you best. Gaphic A/B experiment A Graphic A/B experiment is a simple experiment and its […]

A new version of the Graphic Editor is currently being deployed. Read here our documentation for Kameleoon new Graphic editor. In this article: – An overview of the Graphic editor’s interface and main features – Step-by-step instructions for creating variations using the editor, including adding and editing elements such as text, images, and buttons – […]

You can enhance your use of our Graphic editor with the Kameleoon Graphic Editor extension. When to use the Graphic Editor extension Some websites may restrict the usage of an iframe. To address this issue, you can use our Graphic Editor extension in order to override these restrictions, allowing the launch of the Graphic editor […]

In this article: – An overview of the Code editor’s interface and main features – Step-by-step instructions for creating variations using the Code editor, including working with HTML, CSS, and JavaScript code – Tips for optimizing your variations for maximum impact, such as using custom code to create unique design elements – Best practices for […]

In this article: – How to define the goals and metrics for your experiment – How to create variations of your website pages using Kameleoon’s Graphic editor or Code editor – How to define the experiment settings, such as targeting options and traffic distribution – How to launch and monitor your experiment – How to […]

In this article: – The definition of a MVT – How to create a MVT using Kameleoon’s Graphic editor – How to define the goals and metrics for your MVT – How to configure the MVT settings, such as targeting options and traffic allocation – How to launch and monitor your MVT – How to […]

In this article: – How to simulate a campaign in Kameleoon to test and preview changes to your website before launching them – Best practices for using the simulation feature to streamline your website testing and optimization process The simulation mode enables you to check whether: Your variations or personalizations are displayed correctly; The targeting […]

In this article: – An overview of the experiment management dashboard and its features – How to find and act on an experiment – How to archive and delete an experiment – Best practices for organizing and optimizing your experiment management process in Kameleoon Access the Experiments Dashboard To access the Experiments Dashboard from the […]

In this article: – An explanation of what URL redirection split testing is and why it’s useful – A step-by-step guide to setting up URL redirection split tests with Kameleoon – Examples of different use cases for URL redirection split testing – How to QA this type of experiment Unlike a classical A/B experiment, an […]

In this article: – How to create and run a simple experiment straight from your Shopify Store to increase your e-commerce transaction rate Let’s say you want to test different variations of your product page and measure how visitors interact with it regarding several key KPIs such as the number of add to cart, access […]

What is a single-page app (SPA)? Definition and purpose A single-page application (SPA) is a type of web application designed to provide a smoother and faster user experience by dynamically updating content without reloading the entire page. SPAs are typically built using modern JavaScript frameworks like React, Next.js, or Vue.js. Many SPAs also utilize server-side […]

Even though the graphic editor is initially launched on a specific page of your website, it offers you the powerful capability to conduct multi-pages experiments. This means that within a single experiment, you can make changes that span across multiple pages, whether they have different URLs or share the same URL. Creating these multi-page variations […]

A new version of the Graphic Editor is currently being deployed, this documentation will be updated soon. As a user of Kameleoon, you have access to a feature that allows you to track changes on a webpage. This is especially useful if you’re working in a large team with multiple modifications being made. To use […]

In this guide, we’ll cover how mutually exclusive groups work, why they’re essential for reliable analysis, and how to set them up in Kameleoon. Running multiple campaigns can lead to overlapping effects, especially when multiple teams experiment on the same area of the website. Kameleoon’s Mutually Exclusive Group solves this by allowing you to group […]

Managing mutually exclusive experiments is a common need when multiple experiments run in parallel. But what happens when some of these experiments are triggered client-side (via Kameleoon Web Experimentation) and others are triggered server-side (via Kameleoon Feature Experimentation)? This is a more advanced use case, but one that Kameleoon supports with the right setup. In […]

In a multi-campaign environment, understanding the true impact of changes can be challenging, especially when experiments overlap. Kameleoon’s Holdouts solve this by creating a control group that remains unaffected by any active campaigns. This allows you to establish a reliable baseline, so you can measure the aggregate impact of all changes against a group that […]

There are predefined tags that you can use with your experiments to change the default behavior of Kameleoon: TECHNICAL: When you add a “TECHNICAL” tag to an experiment, Kameleoon will display the variation of the experiment, but no data will be collected or sent to an analytics platform until consent has been given. This tag […]

The wheel of fortune widget is an element you can add to your website to encourage user participation and boost engagement. Follow these steps to insert and customize a wheel of fortune into your Kameleoon widget. Add the wheel of fortune element In the widget editor, locate the left sidebar with various elements. Scroll down […]

You can export a graphic widget as a .json file from one account and import it into the Widget Studio of another account. First, on the Widgets Dashboard, open the 3-dot menu and click on Export to .json. Then, open the Widget Studio to create a new widget and choose Import a widget form .json […]

In this article, you will learn how to: Add a recommendation block Edit your recommendation block Position your recommendation block Add a recommendation block Click on Add element (first item of the left menu) or on the plus icon appearing at the right of each element listed in the element list (when Design left menu […]

Depending on your plan (Starter or Premium), some features of the Kameleoon Widget Studio may or may not be accessible. The Starter Plan provides essential tools to create very simple widgets, including starter templates, basic elements, graphic editing & positioning, and responsive design, with a limit of two events. The Premium Plan offers everything in […]

You can add HTML code into your widget, and insert it into a block that you can position or resize like any other element. In this article, you will learn how to: Add a HTML element Edit HTML code Position your HTML element Add a HTML element Click on Add element (first item of the […]

You can create custom CSS or JS code in our Widget Studio, and apply your custom styles to any widget element or run your custom scripts on demand. In this article, you will learn how to: Add custom CSS  Apply your CSS code to widget elements Add JS code Change code view How Custom code […]

You can add sliders to your widgets to make them more dynamic. In this article, you will learn how to: Add a slider Edit your slider Position your slider Customize the transitions between your slides Add a slider Click on Add element (first item of the left menu) or on the plus icon appearing at […]

In the Kameleoon App, click on the Configure menu and then on Widgets. On the Widgets Dashboard, click on the New widget button. You can choose between 2 options: from code or using the editor. Learn how to create a widget using code Learn how to create a widget from A to Z using the […]

Access the Widget Studio In the Kameleoon App, click on the Configure menu and then on Widgets. On the Widgets Dashboard, click on the New widget button. Then select the Using the editor option. If you prefer to create a widget from code, this documentation is at your disposal. In the pop-in, fill in the […]

We offer a library of widgets to use into experiments. You can integrate these widgets inside your pages or above them. For more information on these predefined elements, read our documentation. You can also create your own widget templates by coding them and use them in experiments and personalizations. This way you can make sure […]

In order to associate a widget, it must be created and activated. You haven’t created a widget yet? Create a widget from A to Z in the Widget Studio, from our template library or from code. You have created a widget but it is not yet activated? To activate it, please follow these instructions. Note: […]

A new version of the Graphic Editor is currently being deployed, this documentation will be updated soon. This article is about A/B testing. If you want to create a widget from code, please read this documentation article. If you want to create a widget in the Widget Studio and associate it with a personalization, please […]

Access the Widgets Dashboard To access the Widgets Dashboard from the App, use the left side menu > Configure > Widgets. Structure of the Widgets Dashboard Header: button to create a new widget Search bar: search tool; number of created widgets Cards: information on the widgets; status; Edit button; three-dot menu (on the right) to apply actions to […]

The Kameleoon Widget Studio is composed of a header, a sidebar with 5 tabs, and a central area where you can preview the customization of your widget. Header Screen dropdown Add a screen You can add as much screens as needed. For example: Screen 1 : Newsletter pop-in Screen 2 : Thank-you pop-in Set a […]

Add an element In the Add element section, click on an element type to add it to your widget. Several elements are at your disposal. TYPOGRAPHY Heading Text Link Scrolling Text MEDIA iFrame Image Video Html Slider Countdown Click-to-copy Progress bar (visually indicate how far the user is from achieving a goal) Step Progress bar […]

Access the AI widget creation pop-in On the Widget Studio homepage, you can create a custom widget using Kameleoon’s AI generator. Select the Create with AI option. Enter your prompt Important: This feature is in beta. AI-generated widgets are currently limited to a combination of only the following elements: text, text area, heading, image, button, […]

Thanks to the Kameleoon Widget Studio, your widget is adaptable to your visitors’ devices. Your widget is automatically responsive, but you can make changes, such as not displaying certain elements on mobile devices, in order to optimize the user experience. Switch between devices At the top of the Widget Studio, you can change the view […]

The translation management option enables you to set up and use multiple languages in your widget. With this feature, you can make your widget accessible to a broader audience by providing translations in various languages. Activate the translation management To activate the translation feature, click on the Translations section of the Widget Studio. Then check […]

With the Kameleoon Widget Studio, you can create and display a fully customized form on your website. We propose you to discover how to build your form through a concrete use case.  In details, in the following chapters, you will learn how to: Design your form Set up rules on your form fields Create conditional […]

Once you have created your new widget in the Widget Studio, it is time to add elements to it to build your form. Form elements available Click on the left menu to add an element. Scroll down to find the Form section. Several types of elements are available. You can mix and match to create […]

You can trigger specific actions based on the values provided by your visitors when they fill out your form. You can show or hide form elements or screens according to each user and the way they interact with your widget. Show/hide an element based on the value filled by the visitors in the form It […]

You can set rules for an element, to make sure you capture the form data in the format you expect: is this a mandatory field? should we check the content of the field before validating it? Required option It is possible to set up mandatory fields in your form widgets. Thus, if the information has […]

If you want to send your form data to a Google Sheet, the article you are looking for is this one! On the Events page, once you have already created an Event trigger, click on Add action > Request > Send data to. On the Action configuration screen, fill the informations. Request name: will be […]

Don’t have an existing form on your site or a webservice you can call to collect your form data? You can send all the data filled in by your users to a Google Sheet. If you want to send your form data using a URL of your site or via a web service, the article […]

Once you have designed the elements of your form widget, established rules and set up the sending of the data, you can create additional screens to inform your visitors about the success or error in sending the form. Design your screens first, then set up Events to choose when they should be displayed. Design your […]

In the Animations section, add entrance and/or exit animation(s) to your widget. About 50 different effects are available, classified into major categories: Attention seekers Back entrances/exits Bouncing entrances/exits Fading entrances/exits Flip entrances/exits Rotating entrances/exits Special entrances/exits Zooming entrances/exits Sliding entrances/exits Click the Previsualize button to see a preview of the animation effect.

In the Events section of the side panel, you can associate events and actions to your widget. For example, you can create two popins, corresponding to a subscription phase and a subscription validation phase. Create a Request > Success event and associate it with the sending of an email address by the visitor. Associate the […]

Once you have edited the content of your widget, and possibly added animations and events, we recommend that you simulate your widget before activating it and associating it with one of your Kameleoon campaigns. The simulation button is located at the bottom right of the Widget Studio. By clicking on this button, the Widget Studio […]

You need to activate a widget to be able to use it in a campaign. Save Your changes are automatically saved. You can also click on Save to keep any recent changes done in the editor. Once saved, you can leave the editor whenever you want and resume where you left off. Activate When your […]

On the personalization creation page, choose a type for your personalization: in your page content or above your pages. Just click on one of these options in order to unroll the associated menu. Click on Widgets > Choose a widget. The Add a widget page will open. Please choose one of the active widgets to […]

AI Opportunity Detection is an add-on available in two versions: – a premium version that provides enhanced capabilities, including unlimited opportunities and an access to Audiences Analysis. – a freemium version accessible to all customers. The freemium version includes a credit of 3 opportunities, allowing customers to unlock valuable insights for the experiments of their […]

Kameleoon gives you access to certain key data in the Audiences section of the App. Learn how to configure this option to access it! Access to Key data To access the Key data of one of your projects, navigate to the Audiences page. Depending on your subscription and configuration, you will encounter one of these […]

Audiences Analysis is a part of our AI Opportunity Detection Premium feature, which is an add-on. For more details, please contact your Customer Success Manager. How to configure Audiences In the App, click on Admin > Projects. Select a site, go to the Configuration page. Open the Audience section. General Here you can define the […]

Audiences Analysis is a part of our AI Opportunity Detection Premium feature, which is an add-on. For more details, please contact your Customer Success Manager. The Audiences page allows you to develop a better understanding of your visitor segments. From your Kameleoon App, click on Explore in the side menu, then Audiences. Read our article […]

Audiences Analysis is a part of our AI Opportunity Detection Premium feature, which is an add-on. For more details, please contact your Customer Success Manager. The Audiences page offers you to develop a better understanding of your visitor segments. To learn how to access it, please read this article. To learn how to install and […]

The Audiences page allows you to develop a better understanding of: the performance of your experimentation program over the last 12 months with key success metrics such as the additional revenue generated by all your winning experiments and more. your audiences / segments, thanks to Audiences analysis dashboards to monitor the performance of your segments […]

In this article: – How to install and set up Kameleoon’s A/B testing and personalization platform on your website – Step-by-step instructions for the installation process, including creating an account, adding the Kameleoon tracking code to your website, configuring the website’s settings, and verifying that the tracking code is working properly Before launching experiments on […]

In this article: – An overview of Kameleoon and its capabilities – Detailed explanations of key features Kameleoon offers several tools: an App with 4 menus (Activate, Explore, Configure and Administrate); a Graphic editor; a Code editor; a results page associated with each of your campaigns. Activate Experiments dashboard Open the experiment creation tools Find […]

A new version of the Graphic Editor is currently being deployed, this documentation will be updated soon. In this article: – A practical exercise to help you set up your first experiment 1. Imagine your experiment and identify your goals We want to redesign the newsletter section on our blog’s home page. Our goal is […]

In this article: – A definition of A/B testing, its benefits, and how to use it effectively. Definition A/B testing is an online experiment conducted on a website, mobile application or ads (among other things), to test potential improvements in comparison to a control (or original) version. Put simply, it allows you to see which […]

In this article: – A definition of personalization, its benefits, and how to use it effectively. Web personalization offers visitors a tailored experience to optimize your conversion rate. In a physical store, a sales person will offer advice and personal attention to make the customer buy. Online, other factors such as the real-time understanding of visitor […]

A new version of the Graphic Editor is currently being deployed, this documentation will be updated soon. In this article: – Step-by-step instructions for creating and launching your first A/B test or personalization campaign – Best practices for setting up your experiment, including defining goals, selecting target audiences, and creating variations – Tips for analyzing […]

Are you using Kameleoon for the first time? This article will guide you step by step as you create your account and launch your first experiment. Congratulations on opening your Kameleoon account and filling in your website address. Let’s get started! Note: When registering, you need to fill in your website. However, you can add […]

The Activation API is a JavaScript API provided by the Kameleoon application file (kameleoon.js script) installed on your website. You can call the methods of this API directly via JavaScript code. You can also read useful information from a variety of data structures available via this API.  To know more, please read our developer documentation

The Automation API is a REST API that allows almost every action that is possible via our standard (web-based) user interfaces to be also triggered and performed programmatically. This means that you can write your own software / code interacting with our platform, harnessing all of its features and capabilities.  To know more, please read our developer […]

The Data API is a REST API that allows to retrieve or write data stored on remote servers, not locally on the visitor’s browser. This API is intended for communication with external data sources / remote servers / DMPs. It is scalable to millions of calls per minute. To know more, please read our developer documentation

What are API Credentials? By providing a client_id and a client_secret to an authorization end-point, you will obtain an access token. You will then be able to access our Automation API by using this token as a Bearer Token present in an Authorization HTTP request header. This authentication enables access to data related to projects […]

By default, Kameleoon allocate randomly a variation to a visitor. Here is the function used by Kameleoon: function (experiment) {   var registeredVariationId;   var deviationRandom = experiment.obtainVariationAssignmentRandomNumber();   var total = 0.0;   for (var i = 0, l = experiment.variations.length; i < l; ++i)   {       total += experiment.variations[i].deviation;       if (deviationRandom <= [… Read the article

By default, Kameleoon allocates randomly a variation to a visitor. Here is the function used. function (experiment) {   var registeredVariationId;   var deviationRandom = experiment.obtainVariationAssignmentRandomNumber();   var total = 0.0;   for (var i = 0, l = experiment.variations.length; i < l; ++i)   {       total += experiment.variations[i].deviation;       if (deviationRandom <= total) […]

Kameleoon has extensive support for client-side and server-side implementation of experiments, feature flags and personalizations. Client-side SDKs JavaScript / TypeScript on the browser (ReactJS, Angular, Vue…) React Server-side SDKs Java C# PHP NodeJS Ruby Python Go To know more, please read our developer documentation

In addition to its client-side capabilities, Kameleoon has extensive support for mobile implementation of experiments, feature flags and personalizations. Android (Kotlin/Java) iOS (Swift) Flutter React native JavaScript / TypeScript (Ionic..) To know more, please read our developer documentation

You can use your Google account to log in your Kameleoon account. A button on the login page is using Google SSO capabilities to log a user in the Kameleoon app.  To use the Google button, you need: a Google account a Kameleoon account using the same email address as your Google account After clicking […]

This is a premium option. Please contact your Customer Success Manager to enable it on your Kameleoon account. Single sign-on (SSO) is a method for authenticating users where a single set of credentials can be used to log into several different applications.  When SSO is set up, you can sign in to your third-party IdP, […]

This setup provides a straightforward yet effective way to protect your organization’s information on Kameleoon, making it more challenging for unauthorized users to gain access. What is Multi-Factor Authentication (MFA)? Multi-Factor Authentication (MFA) is a security feature that adds an extra layer of protection to your account by requiring multiple forms of verification before granting […]

You can update your personal information and password at any point. First, you need to be logged in to your Kameleoon App. My profile Once you are logged in, click on your name at the top right of your screen. A drop-down menu will appear. Click on My profile. On this page you can update your name, […]

Access the Users page To access the Users page, you must be connected to your Kameleoon App. Once connected, click on your avatar/initials in the upper right corner. The Users menu allows you to access the user management section. User profiles There are five types of user profiles. Some can act on the Team page. […]

Kameleoon provides a flexible way for Super Admins to organize users into teams, manage permissions, and ensure streamlined collaboration across projects. The process for creating and managing teams begins when the Super Admin enables the feature from the “Account Settings” pop-up. Once enabled, the Super Admin can access the Teams page, where they can create, […]

On your Kameleoon App, click on your name at the top right of your screen. A drop-down menu will appear. Click on Customer account settings. A pop-in will open. These settings will apply to all users.  Don’t you have access to an option? This is due to your user rights. Geolocation Here you can choose […]

You can manage your sites/mobile apps or add new ones under the Projects page of Kameleoon’s Admin section. Projects page To access it, log in to your Kameleoon account. Then use the menu on the left to access the Projects page of the Admin menu, which groups together all your sites and mobile apps configured […]

Access the Activity page To access your Kameleoon account activity, click on Activity at the top right of the app. Understand the events The Activity page consists of several blocks: a search bar to find one or more specific event(s); the list of events on your account; a filter bar. Activities related to your account […]

Processing personal data is generally prohibited, unless it is expressly allowed by law, or the data subject has consented to the processing: this is legal consent. Kameleoon provides flexible options to define the level of consent management required by your website, in compliance with the latest privacy legislation updates (GDPR, CCPA). How to choose your […]

Stay ahead with exclusive beta features The Kameleoon Beta Program gives you early access to cutting-edge features designed to push the boundaries of experimentation and personalization. By joining the program, you get to test new tools before they are widely released, giving you a competitive edge and helping shape the future of Kameleoon. The Beta […]

Send user data to Kameleoon The Map endpoints allow to store additional data for a given key (usually a visitor code or an internal User ID), which can then be retrieved and used for targeting and segmentation purposes, by using the retrieveDataFromRemoteSource method available in our Activation API and all our SDKs. You can also […]

To analyze and track your campaigns, several systems are available. Kameleoon integrates all major Web Analytics solutions (Google Analytics, AT Internet, Webtrends, Adobe Analytics, Eurelian, etc.). Access the Integrations page To access the Integrations page, log in to your Kameleoon App. Click Administrate > Integrations in the left menu. On this page, you will find […]

This guide outlines the steps to set up integration between Kameleoon and Jira to allow for seamless issue tracking and status visibility, ensuring that issues in Jira stay in sync with Kameleoon feature flags.  This integration streamlines workflows for development teams and project managers by allowing you to create, manage, and monitor feature flags via […]

Data warehouse integrations are available as a premium add-on for our Web Experimentation and Feature Experimentation module. For more information, please contact your Customer Success Manager. We currently support Data warehouse integration from the following providers: BigQuery Snowflake Support for the following providers is coming soon: Redshift Microsoft Azure For more information and if you […]

This guide provides the steps required to set up Kameleoon integration with Amazon Redshift. Setup is required both within the Kameleoon UI and within your own AWS account. Some of these actions may need to be adapted to your specific AWS environment. In any case these steps should be done by your AWS account administrator. […]

Data warehouse integrations are available as a premium add-on for our Web Experimentation and Feature Experimentation module. For more information, please contact your Customer Success Manager. Once you have enabled the Amazon Redshift integration for your project, you can activate Use Amazon Redshift as a source to access and use data stored in Amazon Redshift […]

Data warehouse integrations are available as a premium add-on for our Web Experimentation and Feature Experimentation module. For more information, please contact your Customer Success Manager. Once you’ve activated Amazon Redshift for a specific project, you can leverage it to create goals in Kameleoon. These goals are designed to use conversions data directly from your […]

Data warehouse integrations are available as a premium add-on for our Web Experimentation and Feature Experimentation module. For more information, please contact your Customer Success Manager. We currently support Data warehouse integration from the following providers: BigQuery Snowflake Redshift Support for the following providers is coming soon: Microsoft Azure Databricks For more information and if […]

Data warehouse integrations are available as a premium add-on for our Web Experimentation and Feature Experimentation module. For more information, please contact your Customer Success Manager. Activate BigQuery as a destination Once you have enabled the BigQuery integration for your project, you can activate Use BigQuery as a destination to seamlessly send the results of […]

Data warehouse integrations are available as a premium add-on for our Web Experimentation and Feature Experimentation module. For more information, please contact your Customer Success Manager. Once you have enabled the BigQuery integration for your project, you can activate Use BigQuery as a source to access and use data stored in Google BigQuery within your […]

Data warehouse integrations are available as a premium add-on for our Web Experimentation and Feature Experimentation module. For more information, please contact your Customer Success Manager. Once you’ve activated BigQuery for a specific project, you can leverage it to create goals in Kameleoon. These goals are designed to use conversions data directly from your BigQuery […]

Data warehouse integrations are available as a premium add-on for our Web Experimentation and Feature Experimentation module. For more information, please contact your Customer Success Manager. This documentation explains how to setup a connection to your Databricks SQL warehouse. It contains several configuration steps to be activated within your Databricks account and we recommend that […]

Data warehouse integrations are available as a premium add-on for our Web Experimentation and Feature Experimentation module. For more information, please contact your Customer Success Manager. Once you have enabled the Databricks integration for your project, you can activate Use Databricks as a source to access and use data stored in Databricks within your Kameleoon campaigns. Activating Use Databricks […]

Data warehouse integrations are available as a premium add-on for our Web Experimentation and Feature Experimentation module. For more information, please contact your Customer Success Manager. Once you’ve activated Databricks for a specific project, you can leverage it to create goals in Kameleoon. These goals are designed to use conversions data directly from your Databricks database. […]

To configure this integration, you will need your snowflake account identifier. You will also need to create a Snowflake user and an associated role with specific rights in your Snowflake account that Kameleoon will then use to interact with your warehouse. This tutorial will walk you through the commands you can execute in a Snowflake […]

Data warehouse integrations are available as a premium add-on for our Web Experimentation and Feature Experimentation module. For more information, please contact your Customer Success Manager. Once you have enabled the Snowflake integration for your project, you can activate Use Snowflake as a source to access and use data stored in Snowflake within your Kameleoon […]

Data warehouse integrations are available as a premium add-on for our Web Experimentation and Feature Experimentation module. For more information, please contact your Customer Success Manager. Once you’ve activated Snowflake for a specific project, you can leverage it to create goals in Kameleoon. These goals are designed to use conversions data directly from your Snowflake […]

Data warehouse integrations are available as a premium add-on for our Web Experimentation and Feature Experimentation module. For more information, please contact your Customer Success Manager. Warning: The credentials provided must be with the “Key Pair” authentication option and not the “Password”. Activate Snowflake as a destination Once you have enabled the Snowflake integration for […]

Contentful is a headless CMS, a composable content platform that meets the unique demands of digital content and all the teams that produce and work with it.  Built with an API-first architecture, Contentful orchestrates content from multiple sources and publishes it to any digital channel. It ensures content is discoverable and reusable, provides tailored interfaces, […]

HubSpot is a widely used software platform that offers a suite of tools for inbound marketing, sales, customer service, and CRM (Customer Relationship Management). With this integration, you can use your Kameleoon experiment data in Hubspot as the additional contact attributes. Key benefits Identify the specific variants or experiments your Hubspot contacts were exposed to. […]

6sense is an AI-driven prospect analysis and lead scoring product that gathers data on your prospective buyers and predicts their behavior across various stages of the customer journey. Integrating Kameleoon with 6sense enables you to deliver personalized experiences based on any data provided by 6sense: company, user scoring or any segment. Learn more about 6sense […]

Activate Kameleoon on CloudImage In your CloudImage back office select Image settings then the Domains tab. Scroll down to create an alias, as recommended by Cloudimage, prefix and suffix the aliases with double underscores. Next, specify the Kameleoon path name https://XXsiteCodeXX.kameleoon.eu/images/ (remember to change “XXsiteCodeXX” by your Kameleoon sitecode). Note: The domain for snippet scripts […]

Adobe Audience Manager is a data management platform that helps you build unique audience profiles so you can identify your most valuable segments and use them in Kameleoon to create highly personalized campaigns. To use this integration, you will need Administrative permissions in Adobe Audience Manager (AAM) as you will need to create a Kameleoon […]

Freespee is a sales acceleration platform for companies whose buying journeys combine online and offline conversations. Its cloud communication platform improves lead management & conversion tools that address potential revenue gaps across the entire sales funnel, from lead to outcome. Freespee offers a dedicated integration so calls can be sent to Kameleoon and help Freespee’s […]

If you prefer to use the web plugin (the “light” version of the Chrome extension that works in other popular browsers), you will find the necessary information at the end of this article. Installation of the extension First, add the extension to Chrome. It can be downloaded here on the Chrome Web Store. Open the […]

As experiments become more complex, ensuring that they work effectively and are bug-free becomes more difficult. Previously, developers had two options: writing JavaScript code directly in Kameleoon and using the Previsualization feature to check it or copying and pasting code into the Chrome developer console. Both of these methods were cumbersome, lowering productivity for developers, […]

Kameleoon comes with many built-in integrations. However, if you happen to use a platform for which we don’t yet provide an official analytics bridge, it’s very easy to build your own custom analytics integration by using our Custom Analytics Bridge feature to analyse your results in the analytics platform of your choice. New custom analytics integration […]

Kameleoon is compatible with Adobe Analytics (Ex Omniture SiteCatalyst) to analyze your experiments. Setting it up includes 3 steps: Adding Adobe Analytics as a reporting tool in Kameleoon Creating a new eVar variable in your Adobe Analytics account Activating the reporting tool from the editor Activate Adobe Analytics on Kameleoon Integrations page Log in to […]

Air360 is an UX analytics platform that uncovers hidden user behaviors and decodes the end-to-end user experience, speeding up CRO efforts. With this integration, you can use your Kameleoon experiment data in Air360. Activate Air360 on Kameleoon The first step is to enable Air360. Log in to your Kameleoon App, click on Admin and then […]

The Amplitude Digital Optimization System helps digital teams, including product, marketing, engineering and beyond, deeply understand customer behavior in the digital product, predict which features and actions lead to business outcomes, and adapt each experience in real time to maximize its business impact. Activate Amplitude on Kameleoon The first step is to enable Amplitude. Log […]

This feature is in open beta and is in active development. Contact the Kameleoon support team for support with this integration. Description Amplitude Event Streaming integration allows you to automatically send events to your Amplitude account whenever visitors are exposed to one of your Kameleoon experiments. This enables enriched analytics in Amplitude, providing insights on […]

With this Amplitude x Kameleoon integration, every event that is triggered by Amplitude will be automatically sent to Kameleoon, saving developers from having to re-implement an existing Amplitude tracking plan in Kameleoon. Behind the scenes, if the Amplitude event name matches exactly the name of an existing goal in your Kameleoon account, a conversion for […]

This feature is in open beta and is in active development. Contact the Kameleoon support team for support with this integration. Amplitude is a product analytics tool that helps businesses track user behavior, analyze data, and improve their digital products to boost engagement and growth. The Kameleoon Amplitude Cohorts integration lets you seamlessly sync cohorts […]

Borlabs Cookie 3.0 is a WordPress plugin designed to assist website owners in adhering to data protection regulations such as the GDPR (General Data Protection Regulation) and ePrivacy Directive. It empowers website administrators to efficiently manage and configure cookie consent banners, cookie settings, and user preferences regarding data tracking and storage. By utilizing this plugin, […]

Clarity is a cutting-edge behavioral analysis tool that helps you understand user interaction with your website. By using Clarity’s robust analysis tools, you can enhance your website for your clients and your business. With this integration you can seamlessly connect Kameleoon with Clarity to: Push campaign exposure event data (campaign name and variation name) to […]

Datadog is a cloud-based monitoring solution for app and infrastructure metrics; a powerful cloud monitoring and data analytics platform designed for IT, Operations and Development teams. Easily monitor and visualize servers, databases, tools, and services and turn large amounts of data into actionable insights. With this integration, you can use your Kameleoon experiment data in […]

Fueled by consumer privacy laws like the GDPR, most marketers are turning to solutions like TrustCommander that alert website and mobile app users of the personal data that’s being captured, stored, and shared with third parties. This guide walks you through how to set up an integration with Commanders Act CMP. Please note that Kameleoon is also […]

By integrating Kameleoon with GetFeedback, you can enhance your understanding of how different website variants impact user experience. This integration allows you to push Kameleoon events through custom variables, enabling deeper analysis of feedback and campaign results. Key benefits Deeper analysis of feedback: This integration allows you to push Kameleoon events through custom variables, providing […]

Hightouch has created a connector enabling Hightouch customers to send Hightouch user data to Kameleoon for targeting purposes. To set up this connector you can refer to the Hightouch documentation. This page describes how to target users according to the Hightouch data sent to Kameleoon Activating your Hightouch data in Kameleoon Once you have set […]

This feature is in open beta and active development. Contact the Kameleoon support team for support with this integration. imagino provides a Customer Data Platform, allowing companies to connect, unify, and activate their customer data, improving customer experience. You can export imagino cohort data to Kameleoon, where it can be used for further segmentation to personalize customers’ […]

Commanders Act helps digital teams work better with data through the various applications of its Customer Data Platform, which allows you to collect, reconcile and segment your data. By optimizing data management, Commanders Act accelerates campaign execution, improves user experience, maximizes ROI and provides a better understanding of multi-channel campaigns. Commanders Act Customer Data Platform […]

June is a product analytics tool for B2B SaaS companies. It allows you to track and analyze your product usage data, and then use that data to make better product decisions. With this integration you can seamlessly connect Kameleoon with June to: Push campaign exposure event data (campaign name and variation name) to June Use […]

Mediarithmics is a Data Marketing platform doing multi-device data collection (CDP/DMP), personalization, campaign scripting (DCO, Marketing Automation) and activation in programmatic marketing (DSP). With our deep custom data bridge, you can find your Mediarithmics segmentation on Kameleoon and use it as a targeting condition in your A/B tests and your personalizations. Key benefits Quick and […]

Are you a Contentsquare customer? When you create an experiment or a personalization with Kameleoon, you will now be able to read your results in Contentsquare. Experiment data can be sent to segment the analyses in Contentsquare’s visualization tools. User benefits Achieve better results by connecting two complementary conversion optimization solutions. Validate the campaigns (experiments […]

The Live Signals feature from Contentsquare has been deprecated. It will remain available for clients currently using it, but it will no longer be supported or updated. Signals are triggered by Contentsquare based on user interactions like rage clicking, constant hovering, repeated scrolling and fraudulent activity. To learn how to integrate Kameleoon with Contentsquare, you […]

Crazy Egg shows you exactly where visitors click and where they don’t with Snapshots. You can segment all your snapshots (heatmaps, scrollmaps, confetti reports…) based on experiments data (name of the experiment and variation). Key benefits Easily segment your snapshots based on which experiment variations visitors have been bucketed in Identify which variation works best […]

Didomi builds technology that allows organizations to place customer consent at the core of their strategy, by offering a powerful Consent Management Platform (CMP) that can be deployed on websites or mobile apps. This guide walks you through how to set up an integration with Didomi CMP. It leverages Didomi Programmatic API capabilities. Please note […]

You can use the Econda Test Suite Plugin to include experiments from Kameleoon in the Econda data vizualisation tools. Activate the Test Suite Plugin on Econda Analytics Activating the plug-in involves the following steps: Activate the plug-in for your Econda account. (More information) Expand the integration for Kameleoon. Alternatively, you can also create and activate the […]

Are you a Eulerian Analytics client? When you create a personalization with Kameleoon, you can read your results in Eulerian, a proprietary data collection platform. The campaign data is then transmitted to segment the analyses in Eulerian’s tools. Activate Eulerian on Kameleoon Log in to your Kameleoon App, click on Admin and then Integrations in […]

Fullstory helps you to understand and improve conversions on your site, and identify points of friction. Key benefits Record and play back all in-broswer interactions Easily segment your playback sessions based on which experiment variations they saw Identify area of optimization thanks to Fullstory and prioritize your roadmap of experiments in Kameleoon Activate Fullstory on Kameleoon […]

Glassbox provides digital customer experience analytics for web and mobile apps. Drive revenue, profitability & loyalty with optimized digital CX. With this integration, you can use your Kameleoon experiment data in Glassbox. Create experiments that incorporate session replays, struggle scores, and interaction maps to reach your conversion goals. Key benefits Assess the effectiveness of tests […]

Kameleoon’s latest GA4 integration is a powerful end-to-end solution that not only tracks events but also aligns perfectly with Google’s recommendations for tracking experiments. This enhanced integration now automatically creates GA4 audiences whenever an experiment is launched, eliminating manual setup and streamlining audience management. By adhering to Google’s best practices, Kameleoon ensures that the tracking […]

Kameleoon’s latest GA4 integration is a powerful end-to-end solution that not only tracks events but also aligns perfectly with Google’s recommendations for tracking experiments. This enhanced integration now automatically creates GA4 audiences whenever an experiment is launched, eliminating manual setup and streamlining audience management. By adhering to Google’s best practices, Kameleoon ensures that the tracking […]

This article describes the different steps necessary to create a bridge between Kameleoon and Google Analytics as to identify visitors within GA4 audiences then target them accordingly. In a nutshell, this is accomplished by pushing our Kameleoon unique identifier (Kameleoon visitorcode) through a custom dimension at the beginning of a visit, then by calling GA4’s […]

To enhance your ability to measure and analyze experiment results using Google Analytics 4 (GA4), Kameleoon’s integration offers a streamlined approach. This guide walks you through enabling the integration, setting up custom dimensions, and creating Explorations to visualize key data insights. By following these steps, you can effectively break down your experiment results and make […]

To learn all about the Heap/Kameleoon partnership and the main user benefits, you can read our blog post on this subject. Activate Heap To use Heap, the first step is to activate it on the Kameleoon Integrations page. Log in to your Kameleoon App, click on Admin and then Integrations in the sidebar. For more information […]

Hotjar is one of the easiest-to-use experience analytics platforms enabling marketers to understand why their visitors behave in the way they do and to see how these visitors are really using their website, through a combination of heatmaps, scrollmaps, session replays and user feedback (polls, surveys..) tools. With our Hotjar integration, Kameleoon will automatically flag […]

IAB Transparency and Consent Framework (TCF) is a common standardized framework designed to help all parties in the adtech industry (CMPs, publishers, vendors) ensure that they are GDPR-compliant. IAB TCF V2.2 has a strong presence in the media industry and is considered a must-have by some of our customers. All major CMPs such as Onetrust, […]

OneTrust is a platform used to operationalize privacy, security & governance. Customers use OneTrust to build integrated programs that comply with the CCPA, GDPR, LGPD, PDPA, ISO27001, and hundreds of the world’s privacy and security laws. This guide walks you through how to set up an integration with OneTrust CMP. Please note that Kameleoon is […]

The Usercentrics Consent Management Platform contains all required data privacy information automatically and up to date. In combination with IAB TCF integration the setup will be best-suited for your Consent setup. Usercentics: Add Kameleoon as Data Processing Service You need to select a new Data Processing Service in Usercentrics. To do so, click on Service Settings […]

A new version of the Graphic Editor is currently being deployed, this documentation will be updated soon. Learn how to use Kameleoon’s Graphic Editor to create and launch experiments from your website. Create unlimited variations of your page(s), finalize the settings of your campaign and simulate your experiment from your website. You can also find all […]

Watch this video tutorial to learn how to use the Kameleoon Widget Studio. Add and design new UX elements and create widgets for you website. You can also find all the documentation associated with our Widget Studio.