Types of audience

Written by Julie Trenque

Updated on 11/13/2023

1 min


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Unlike with A/B testing, there is no “variations” for personalization, but “audience types”. We distinguish between:

  • targeted visitors, who correspond to criteria defined in the targeting;
  • exposed visitors, who correspond to the criteria defined in the targeting and to the exposure parameters;
  • non-targeted visitors, who do not correspond to the criteria.

Targeted visitors are not all exposed to personalization. There can be several reasons for this:

  • They are part of the “control” group, to compare with behavior of exposed or non-exposed targeted visits;
  • They are limited by capping which allows you to limit exposure to your personalization in order to manage marketing pressure on your visitors;
  • They are limited by priorization. They are exposed to an other personalization.