Cross-campaign analysis

Written by Julie Trenque

Updated on 03/22/2024

1 min


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The Cross-Campaign Analysis feature allows to filter and break down test results based on exposure to other experiments. You will be able to automatically detect interaction effects and safely interpret the results of overlapping campaigns. 

On your results page, use the Campaign filter/breakdown. It will filter/breakdown your results according to whether your visitors have been exposed to one of your campaigns (experiment and/or personalization). The specific variation your visitors have seen is then indicated on the page.

Read our blog post on Cross-campaign analysis