AI Opportunity Detection is an add-on to Web Experimentation and is available in two versions:
– a premium version that provides enhanced capabilities, including unlimited opportunities and an access to Audiences Explorer.
– a freemium version accessible to all customers. The freemium version includes a credit of 3 opportunities, allowing customers to unlock valuable insights for the experiments of their choice.
For more details, please contact your Customer Success Manager.
On the results page of a web experiment, if the test is inconclusive or is worsening a KPI, Kameleoon AI Opportunity Detection will automatically explore the results on each of your segments, looking for opportunities.
What is an opportunity?
An opportunity is a subsegment of the targeting segment with a significant relative size and a reliable positive effect over the original. The goal of an opportunity is to make sure you get the most out of each of your experiment idea.
When this icon appear in your main results, it means that Kameleoon has found uplift opportunities on your variations that could appeal to a portion of your audience.
A pop-in will also appear at the bottom of the page. To access the information, you can either click on this pop-in or on the icon in the main results.
Note: Depending on the case, Kameleoon may identify one or more opportunities on the same web experiment.
Kameleoon will suggest that you duplicate the experiment to validate the opportunity.
When you click on Duplicate experiment, you will be redirected to the duplicated version of your experiment, targeting this sub-segment in addition to the initial segment of the experiment. Then put it online to validate the hypothesis!
Tip: Kameleoon checks all segments created in your account for the past 90 days.