Analyse the performance of your product recommendation strategy

Written by Julie Trenque

Updated on 09/05/2023

3 min


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Recommendation dashboard

In the product recommendation interface, click on Analytics > Dashboard.

Here you’ll find the performance of each of your recommendation blocks over time, so you can compare them.

The dashboard consists of a bar chart and a table.

The chart displays the evolution of your blocks’ performance over time. By default, the period analyzed is 14 days, but you can change this at the top right of the dashboard.

Hover your mouse over the bars of the chart to access detailed data for each block.

For each block, data is displayed in the table columns. (These data are defined in detail later in this article.)

This makes it easy to compare the performance of your various blocks.

Recommender block performance

On your Recommender blocks dashboard, click on the name of a block to analyse its performance.

The first open tab is Performance.

By default, data are displayed for the last 14 days, but you can select any period in the dropdown at the top right of the page.

The page is divided between graphs and an Overview part on the right.


Here are the available data:

ImpressionsThe total number of block impressions (a visitor can see the block more than once)
Unique impressionsUnique impressions are equal to the number of unique visitors
CTRPercentage conversion rate from “Unique impressions” to “Unique clicks”
ClicksTotal number of clicks on products in the block
Unique clicksUnique clicks are equal to the number of unique visitors
ConversionPercentage conversion rate from “Unique clicks” to “Purchases”
PurchasesThe number of purchases made after the transition from the block to the product card
Average order valueRevenue divided by the number of purchases
RevenueTotal revenue generated by this block


Each graph displays an indicator for the selected period.

By hovering over the graph, you can see the indicator for each day of the selected period.

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