This is a premium feature. Please contact your Customer Success Manager to enable it on your Kameleoon Account.
Recommendation dashboard
In the product recommendation interface, click on Analytics > Dashboard.
Visits and financial stats
| Name | Description |
|---|---|
| Sessions | Number of sessions for the selected period (7 or 30 days) |
| Revenue | Generated revenue for the selected period. |
| Assisted Revenue | Additional revenue generated by your product recommendation blocks for the selected period |
| Unique users | Number of unique users for the selected period |
| Conversion | Transaction conversion rate (number of orders / number of sessions) |
| Average order value | Average order value for the selected period (Revenue / number of orders) |
Under each indicator, the difference in percentages and numbers compared to the previous period is indicated.
Additional revenue generated by the Product Recommendations
This block shows the total revenue generated by Kameleoon for the entire period of using the Kameleoon product recommendations.
The pie chart shows the ratio of total revenue to the share of revenue from Kameleoon product recommendations.
Recommender block performance
On your Recommender blocks dashboard, click on the name of a block to analyse its performance.
The first open tab is “Performance”.
By default, data are displayed for the last 14 days, but you can select any period in the dropdown at the top right of the page.
The page is divided between graphs and an “Overview” part on the right.
Overview
Here are the available data:
| Name | Description |
|---|---|
| Impressions | The total number of block impressions (a visitor can see the block more than once) |
| Unique impressions | Unique impressions are equal to the number of unique visitors |
| CTR | Percentage conversion rate from “Unique impressions” to “Unique clicks” |
| Clicks | Total number of clicks on products in the block |
| Unique clicks | Unique clicks are equal to the number of unique visitors |
| Conversion | Percentage conversion rate from “Unique clicks” to “Purchases” |
| Purchases | The number of purchases made after the transition from the block to the product card |
| Average order value | Revenue divided by the number of purchases |
| Revenue | Total revenue generated by this block |
Graphs
Each graph displays an indicator for the selected period.
By hovering over the graph, you can see the indicator for each day of the selected period.
