The Amplitude Digital Optimization System helps digital teams, including product, marketing, engineering and beyond, deeply understand customer behavior in the digital product, predict which features and actions lead to business outcomes, and adapt each experience in real time to maximize its business impact.
Activate Amplitude on Kameleoon
The first step is to enable Amplitude.
Log in to your Kameleoon App, click on “Admin” and then “Integrations” in the sidebar.
For more information on this page, see our article about it.
By default, the tool is not installed. This is signaled by this icon:
By clicking on “Install the tool”, you will be able to select the projects on which you want to activate it, so that information can be correctly reported to Amplitude.
Once you have configured the tool, click on “Validate” in the bottom-right corner: the configuration panel will close. You will then see an “ON” toggle to the right of the tool’s logo, as well as the number of projects the tool is configured on.
The data will be automatically pushed to Amplitude if this is installed on your pages.
Associate Amplitude with a Kameleoon campaign
In the Graphic/Code editor
When finalizing your experiment, click the “Tracking and Goals” step to configure Amplitude as a tracking tool.
In the “Other tracking tools” tab, click on “Amplitude” to move the toggle to “ON”.
Amplitude will be mentioned in the summary pop-in before going live. Kameleoon will automatically transmit the data to Amplitude and you will be able to view your results directly in the tool.
On the personalization creation page
In the same way as A/B testing, you can select Amplitude among the reporting tools for a personalization.
On the results page
Once Amplitude is set as a reporting tool for an experiment, you can select (or unselect) it via the Kameleoon results page. To do this, click on “Reporting Tools” in the panel on the right to open the corresponding menu.
The reporting tools associated with the experiment are displayed. Click “Edit” to edit this selection.
You can then select or unselect Amplitude. Then click on “Validate” and continue to finalize or update your campaign.