Integrate Kameleoon with Hotjar

portrait de l'auteur Julie Trenque

Written by Julie Trenque

Updated on 04/19/2021

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Hotjar is one of the easiest-to-use experience analytics platforms enabling marketers to understand why their visitors behave in the way they do and to see how these visitors are really using their website, through a combination of heatmaps, scrollmaps, session replays and user feedback (polls, surveys..) tools.

With our Hotjar integration, Kameleoon will automatically flag all your heatmaps, scrollmaps and session replays with additional tags to enable you to segment your analysis based on each experiment variation.

Key benefits

  • Understand why visitors leave your website with the help of engaging polls or surveys designed by Hotjar.
  • Analyze how your visitors behave when exposed to an experiment by watching session recordings on Hotjar based on a large number of filtering options.
  • Identify areas for optimization thanks to Hotjar’s heatmaps and prioritize your experiment roadmap in Kameleoon.

Enable Hotjar integration on Kameleoon

As a first step, you will need to have Hotjar installed on your website.

Note: Please note that we don’t recommend triggering the Hotjar snippet from Kameleoon, as each tool manages its own consent management policy.

Then you will need to activate Hotjar on Kameleoon. Learn how to set up a custom analytics integration on Kameleoon.

You can take our Hotjar sample code from our Github repository.

This code will send data to Hotjar whenever a visitor is being targeted by an experiment or a personalization. By default, we send the campaign ID, name, Variant ID and name, but you can adapt the code to your requirements.

For instance, if you don’t use Hotjar’s session recording feature, you can remove the line:

window.hj('tagRecording', [tag_name]);

This custom bridge is based on the Hotjar JavaScript API. To find out more, please refer to the documentation: Using Hotjar Heatmaps / Using Hotjar Recordings

Heatmaps

To analyze how your visitors behave when exposed to an experiment by using Hotjar’s heatmaps, you may need to setup the trigger name in Hotjar by using the convention name:

campaignId+”-“+campaignName+”-“+associatedVariationId+”-“+associatedVariationName

You can find the experiment and variation details (ID and Name) from your Kameleoon Experiments dashboard by hovering the experiment name.

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