To analyze and track your campaigns, several systems are available. Kameleoon integrates all major Web Analytics solutions (Google Analytics, AT Internet, Webtrends, Adobe Analytics, Eurelian, etc.). Access the Integrations page To access the Integrations page, log in to your Kameleoon App. Click Administrate > Integrations in the left menu. On this page, you will find […]

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Analytics

Kameleoon comes with many built-in integrations. However, if you happen to use a platform for which we don’t yet provide an official analytics bridge, it’s very easy to build your own custom analytics integration by using our Custom Analytics Bridge feature and use it with any campaign (experiment or personalization) if you want to analyse […]

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Kameleoon is compatible with Adobe Analytics (Ex Omniture SiteCatalyst) to analyze your experiments. Setting it up includes 3 steps: Adding Adobe Analytics as a reporting tool in Kameleoon Creating a new eVar variable in your Adobe Analytics account Activating the reporting tool from the editor Activate Adobe Analytics on Kameleoon Integrations page Log in to […]

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The Amplitude Digital Optimization System helps digital teams, including product, marketing, engineering and beyond, deeply understand customer behavior in the digital product, predict which features and actions lead to business outcomes, and adapt each experience in real time to maximize its business impact. Activate Amplitude on Kameleoon The first step is to enable Amplitude. Log […]

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With this Amplitude x Kameleoon integration, every event that is triggered by Amplitude will be automatically sent to Kameleoon, saving developers from having to re-implement an existing Amplitude tracking plan in Kameleoon. Behind the scenes, if the Amplitude event name matches exactly the name of an existing goal in your Kameleoon account, a conversion for […]

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Activate AT Internet SmartTag on Kameleoon Integrations page Log in to your Kameleoon App, click on Admin and then Integrations in the sidebar. For more information on this page, see our dedicated article. In the integrations list, the tool must be added under the name AT Internet – SmartTag. By default, the tool is not […]

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Clarity is a cutting-edge behavioral analysis tool that helps you understand user interaction with your website. By using Clarity’s robust analysis tools, you can enhance your website for your clients and your business. With this integration you can seamlessly connect Kameleoon with Clarity to: Push campaign exposure event data (campaign name and variation name) to […]

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2 min

Intermediate

June is a product analytics tool for B2B SaaS companies. It allows you to track and analyze your product usage data, and then use that data to make better product decisions. With this integration you can seamlessly connect Kameleoon with June to: Push campaign exposure event data (campaign name and variation name) to June Use […]

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Are you a Contentsquare customer? When you create an experiment or a personalization with Kameleoon, you will now be able to read your results in Contentsquare. Experiment data can be sent to segment the analyses in Contentsquare’s visualization tools. User benefits Achieve better results by connecting two complementary conversion optimization solutions. Validate the campaigns (experiments […]

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Signals are triggered by Contentsquare based on user interactions like rage clicking, constant hovering, repeated scrolling and fraudulent activity. To learn how to integrate Kameleoon with Contentsquare, you can read our article on the subject. Retrieve Contentsquare Live Signals in Kameleoon In a nutshell, you will need to create and setup a Kameleoon custom data […]

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Crazy Egg shows you exactly where visitors click and where they don’t with Snapshots. You can segment all your snapshots (heatmaps, scrollmaps, confetti reports…) based on experiments data (name of the experiment and variation). Key benefits Easily segment your snapshots based on which experiment variations visitors have been bucketed in Identify which variation works best […]

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You can use the Econda Test Suite Plugin to include experiments from Kameleoon in the Econda data vizualisation tools. Activate the Test Suite Plugin on Econda Analytics Activating the plug-in involves the following steps: Activate the plug-in for your Econda account. (More information) Expand the integration for Kameleoon. Alternatively, you can also create and activate the […]

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Are you a Eulerian Analytics client? When you create a personalization with Kameleoon, you can read your results in Eulerian, a proprietary data collection platform. The campaign data is then transmitted to segment the analyses in Eulerian’s tools. Activate Eulerian on Kameleoon Log in to your Kameleoon App, click on Admin and then Integrations in […]

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Fullstory helps you to understand and improve conversions on your site, and identify points of friction. Key benefits Record and play back all in-broswer interactions Easily segment your playback sessions based on which experiment variations they saw Identify area of optimization thanks to Fullstory and prioritize your roadmap of experiments in Kameleoon Activate Fullstory on Kameleoon […]

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Universal Analytics has been Google Analytics (GA)’s data collection system since 2013. One big difference with the old version of Google Analytics is the replacement of custom variables by custom dimensions. User benefits Kameleoon has a major new enhancement to its integration with Google Analytics (GA):  a two-way read and write integration capability that uses […]

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This integration is deprecated. We recommend using the new Google Analytics 4 integration. If you are using Google Tag Manager (GTM), we have created a specific documentation page just for you. Integrate Kameleoon with Google Analytics 4 and automatically send events when your users are targeted by your Kameleoon campaigns. Events let you measure user […]

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Kameleoon’s latest GA4 integration is a powerful end-to-end solution that not only tracks events but also aligns perfectly with Google’s recommendations for tracking experiments. This enhanced integration now automatically creates GA4 audiences whenever an experiment is launched, eliminating manual setup and streamlining audience management. By adhering to Google’s best practices, Kameleoon ensures that the tracking […]

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UPCOMING UPDATESWe’re committed to enhancing your experience with the GA4 integration by Kameleoon. We’re excited to share that upcoming updates will include the following improvements:– Expanded Audience Creation for Personalizations: We’re working on extending the audience creation feature to Personalizations as well. This means you’ll be able to enjoy the convenience of automatic audience generation […]

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This article describes the different steps necessary to create a bridge between Kameleoon and Google Analytics as to identify visitors within GA4 audiences then target them accordingly. In a nutshell, this is accomplished by pushing our Kameleoon unique identifier (Kameleoon visitorcode) through a custom dimension at the beginning of a visit, then by calling GA4’s […]

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4 min

Intermediate

To learn all about the Heap/Kameleoon partnership and the main user benefits, you can read our blog post on this subject. Activate Heap To use Heap, the first step is to activate it on the Kameleoon Integrations page. Log in to your Kameleoon App, click on Admin and then Integrations in the sidebar. For more information […]

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2 min

Intermediate

Hotjar is one of the easiest-to-use experience analytics platforms enabling marketers to understand why their visitors behave in the way they do and to see how these visitors are really using their website, through a combination of heatmaps, scrollmaps, session replays and user feedback (polls, surveys..) tools. With our Hotjar integration, Kameleoon will automatically flag […]

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Kissmetrics is a solution that helps you understand your users’ behavior to serve different interests: Increasing conversions Optimizing the user experience Segmenting your users Retaining your best customers For more information, you can consult the documentation proposed by Kissmetrics. Activate Kissmetrics To use Kissmetrics, the first step is to activate it on the Kameleoon Integrations […]

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Kameleoon is compatible with Mapp (formerly Webtrekk) for the analysis of your experiments and personalizations. Set up Mapp You need to create an Event Parameter on your Mapp account. This Event Parameter (ID) is required for your installation. Choose an unused action parameter, which will be used to track the variation value. You could add this […]

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3 min

Intermediate

Matomo offers data visualization tools such as heat maps. For more information, you can consult the documentation proposed by Matomo on this subject. Activate Matomo (formerly Piwik) To use Matomo (formerly Piwik), the first step is to activate it on the Kameleoon Integrations page. Log in to your Kameleoon App, click on Admin and then […]

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The available segments in your DMP are being made available by Piwik Pro Audiences via a REST-API. On your Kameleoon account, click on Administrate in the left-hand menu, then on Projects. Global custom script On the card for your site or mobile app, click on Configuration: you’ll now access the configuration of your project on […]

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Mixpanel is a leading user-behavior analysis solution for product teams. Two types of integration are available (you can set up both, depending on your needs): Kameleoon uses Mixpanel’s native Experiments module to enable you to analyze the impact of any campaign run via Kameleoon in the Mixpanel native interface for experiments. You can also automatically […]

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Mouseflow allows marketers to understand why their visitors behave the way they do and to see how visitors are really using their website by combining session replays, heatmaps, funnels analysis and user feedback (polls, surveys…) tools. With our Mouseflow integration, Kameleoon will automatically flag all your heatmaps and session replays with additional tags to allow […]

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By integrating Kameleoon with Piwik PRO, you can capture and analyze user interactions targeted by Kameleoon campaigns, providing valuable insights into the performance of personalized content. This documentation will walk you through the setup process, detailing how to send track events from Kameleoon to Piwik PRO.  Key benefits Unified Analytics: Integrating Kameleoon with Piwik PRO […]

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Smartlook records users on websites and in mobile apps. With features that allow you to find useful information even in thousands of recordings in no time. Smartlook is a session replay tool for websites as well as iOS & Android apps. You can use it to generate heatmaps and analyze how people interact with your website or mobile […]

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2 min

Intermediate

Integrate Kameleoon with Zuko and automatically send events when your users are targeted by your Kameleoon campaigns. Key benefits Integrating Kameleoon, an A/B testing and personalization solution, with Zuko, an online form and checkout analytics and optimization tool, can unlock several key benefits: Form specific experimentation: By combining Kameleoon and Zuko you will be able […]

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Automation

6sense is an AI-driven prospect analysis and lead scoring product that gathers data on your prospective buyers and predicts their behavior across various stages of the customer journey. Integrating Kameleoon with 6sense enables you to deliver personalized experiences based on any data provided by 6sense: company, user scoring or any segment. Learn more about 6sense […]

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Activate Kameleoon on CloudImage In your CloudImage back office select Image settings then the Domains tab. Scroll down to create an alias, as recommended by Cloudimage, prefix and suffix the aliases with double underscores. Next, specify the Kameleoon path name https://XXsiteCodeXX.kameleoon.eu/images/ (remember to change “XXsiteCodeXX” by your Kameleoon sitecode). Make sure to save the new […]

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Freespee is a sales acceleration platform for companies whose buying journeys combine online and offline conversations. Its cloud communication platform improves lead management & conversion tools that address potential revenue gaps across the entire sales funnel, from lead to outcome. Freespee offers a dedicated integration so calls can be sent to Kameleoon and help Freespee’s […]

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Klaviyo is a marketing automation platform that automates sms and email marketing to help businesses acquire, retain and grow their customers. Klaviyo stores all of your customer data, then allows you to build experiences across email and owned channels and measure the results in revenue — not just opens or clicks. Key benefits Send Kameleoon’s campaigns events […]

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2 min

Intermediate

Zapier lets you connect Kameleoon to 2,000+ other web services. Automated connections called Zaps, set up in minutes with no coding, can automate your day-to-day tasks and build workflows between apps that otherwise wouldn’t be possible. Each Zap has one app as the Trigger, where your information comes from and which causes one or more […]

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CDP

Hightouch has created a connector enabling Hightouch customers to send Hightouch user data to Kameleoon for targeting purposes. To set up this connector you can refer to the Hightouch documentation. This page describes how to target users according to the Hightouch data sent to Kameleoon Activating your Hightouch data in Kameleoon Once you have set […]

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Adobe Audience Manager is a data management platform that helps you build unique audience profiles so you can identify your most valuable segments and use them in Kameleoon to create highly personalized campaigns. To use this integration, you will need Administrative permissions in Adobe Audience Manager (AAM) as you will need to create a Kameleoon […]

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Commanders Act helps digital teams work better with data through the various applications of its Customer Data Platform, which allows you to collect, reconcile and segment your data. By optimizing data management, Commanders Act accelerates campaign execution, improves user experience, maximizes ROI and provides a better understanding of multi-channel campaigns. Commanders Act Customer Data Platform […]

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Mediarithmics is a Data Marketing platform doing multi-device data collection (CDP/DMP), personalization, campaign scripting (DCO, Marketing Automation) and activation in programmatic marketing (DSP). With our deep custom data bridge, you can find your Mediarithmics segmentation on Kameleoon and use it as a targeting condition in your A/B tests and your personalizations. Key benefits Quick and […]

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The mParticle platform collects data from any number of inputs (mobile apps, web, feeds from external SAAS providers, data sent via its Events API) and forwards it on to output services to be used for analytics, attribution, storage, audience targeting, push notifications, etc. Key benefits You are using mParticle, and you would like to track […]

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Piano Analytics empowers you to create customized digital experiences and build commercial relationships with your users — fueling your subscription, conversion, analytics, entitlement and personalization goals. With this integration you can seamlessly connect Kameleoon with Piano Analytics to: Push campaign exposure event data (campaign name and variation name) to Piano Analytics; Use Piano Analytics dashboards […]

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Formerly called Salesforce Krux DMP, Salesforce Audience Studio enables brands to capture, unify, and activate their data to strengthen consumer relationships across every touchpoint with a powerful data management platform. With Audience Studio brands can use their data to inform their strategy across every touchpoint to create better advertising, commerce, and content experiences. Through our […]

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With this integration you can seamlessly connect Kameleoon with Segment to: Use Kameleoon as a Source to push campaign exposure event data (campain name and variation name) to Segment, which can then be used by other platforms available in Segment marketplace; Use Kameleoon as a Destination to: import Segment events, which you can use in Kameleoon experiments and web personalizations; […]

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This feature is in open beta and is in active development. Contact the Kameleoon support team for support with this integration. With this Segment.io x Kameleoon integration, every event that is triggered by Segment.io will be automatically sent to Kameleoon, saving developers from having to re-implement an existing Segment.io tracking plan in Kameleoon. Behind the […]

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This documentation will guide you through the steps to create a bridge between Skeepers.io (formerly Advalo) and Kameleoon. Prerequisites Kameleoon API Credentials : Get your client ID and client secret. You can find them in your profile page. Activate the Kameleoon integration in Skeepers With the Sitecode and API Credentials, you can setup the Skeepers <> […]

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This integration is coming soon

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Snowplow is a Behavioral Data Platform. With Snowplow, you can: generate a high-quality behavioral data set as a source of truth for your organization, unified across all platforms and channels; control the quality and compliance of your data with governance tooling built in at every stage of the solution; model behavioral data with out-of-the-box, customisable incremental web […]

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Are you a Tealium client? Tealium is a data management platform that enables you to collect user data and to use it on other platforms. With this integration, you can create targeting conditions for your Kameleoon experiments, using Tealium Audiences and Badges. Activate Tealium on Kameleoon Log in to your Kameleoon App, click on Administrate […]

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CMP

Fueled by consumer privacy laws like the GDPR, most marketers are turning to solutions like TrustCommander that alert website and mobile app users of the personal data that’s being captured, stored, and shared with third parties. This guide walks you through how to set up an integration with Commanders Act CMP. Please note that Kameleoon is also […]

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Didomi builds technology that allows organizations to place customer consent at the core of their strategy, by offering a powerful Consent Management Platform (CMP) that can be deployed on websites or mobile apps. This guide walks you through how to set up an integration with Didomi CMP. It leverages Didomi Programmatic API capabilities. Please note […]

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IAB Transparency and Consent Framework (TCF) is a common standardized framework designed to help all parties in the adtech industry (CMPs, publishers, vendors) ensure that they are GDPR-compliant. IAB TCF V2.0 has a strong presence in the media industry and is considered a must-have by some of our customers. All major CMPs such as Onetrust, […]

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OneTrust is a platform used to operationalize privacy, security & governance. Customers use OneTrust to build integrated programs that comply with the CCPA, GDPR, LGPD, PDPA, ISO27001, and hundreds of the world’s privacy and security laws. This guide walks you through how to set up an integration with OneTrust CMP. Please note that Kameleoon is […]

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The Usercentrics Consent Management Platform contains all required data privacy information automatically and up to date. In combination with IAB TCF integration the setup will be best-suited for your Consent setup. Usercentics: Add Kameleoon as Data Processing Service You need to select a new Data Processing Service in Usercentrics. To do so, click on Service Settings […]

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CMS/CRM

Contentful is a headless CMS, a composable content platform that meets the unique demands of digital content and all the teams that produce and work with it.  Built with an API-first architecture, Contentful orchestrates content from multiple sources and publishes it to any digital channel. It ensures content is discoverable and reusable, provides tailored interfaces, […]

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The Kameleoon/Shopify integration enables Kameleoon account holders with stores on Shopify Plus to easily connect the two solutions and instantly deliver value.  In this article, we provide you with instructions on how to easily integrate Kameleoon with your store on Shopify Plus. Please note that these implementation guidelines only work if you have a Shopify […]

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Data Warehouses

Data warehouse integrations are available as a premium add-on for our Web Experimentation and Feature Experimentation module. For more information, please contact your Customer Success Manager. We currently support Data warehouse integration from the following providers: BigQuery Snowflake Support for the following providers is coming soon: Redshift Microsoft Azure For more information and if you […]

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Data warehouse integrations are available as a premium add-on for our Web Experimentation and Feature Experimentation module. For more information, please contact your Customer Success Manager. We currently support Data warehouse integration from the following providers: BigQuery Snowflake Support for the following providers is coming soon: Redshift Microsoft Azure For more information and if you […]

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Data warehouse integrations are available as a premium add-on for our Web Experimentation and Feature Experimentation module. For more information, please contact your Customer Success Manager. This integration is in beta. This means that some functionalities, such as the ability to process BigQuery metrics with our statistical engine, may be added before it reaches general […]

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Data warehouse integrations are available as a premium add-on for our Web Experimentation and Feature Experimentation module. For more information, please contact your Customer Success Manager. This integration is in beta. This means that some functionalities, such as the ability to process BigQuery metrics with our statistical engine, may be added before it reaches general […]

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Data warehouse integrations are available as a premium add-on for our Web Experimentation and Feature Experimentation module. For more information, please contact your Customer Success Manager. This integration is in open beta. This means that some functionalities, such as the ability to process BigQuery metrics with our statistical engine, may be added before it reaches […]

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To configure this integration, you need to create a Snowflake user and an associated role with specific rights in your Snowflake account that Kameleoon will then use to interact with your warehouse. This tutorial will walk you through the commands you can execute in a Snowflake worksheet in your Snowflake user interface to provide Kameleoon […]

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Data warehouse integrations are available as a premium add-on for our Web Experimentation and Feature Experimentation module. For more information, please contact your Customer Success Manager. This integration is in beta. This means that some functionalities, such as the ability to process Snowflake metrics with our statistical engine, may be added before it reaches general […]

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Developers

This guide outlines the steps to set up integration between Kameleoon and Jira to allow for seamless issue tracking and status visibility, ensuring that issues in Jira stay in sync with Kameleoon feature flags.  This integration streamlines workflows for development teams and project managers by allowing you to create, manage, and monitor feature flags via […]

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5 min

Intermediate

If you prefer to use the web plugin (the “light” version of the Chrome extension that works in other popular browsers), you will find the necessary information at the end of this article. Installation of the extension First, add the extension to Chrome. It can be downloaded here on the Chrome Web Store. Open the […]

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1 min

Advanced

As experiments become more complex, ensuring that they work effectively and are bug-free becomes more difficult. Previously, developers had two options: writing JavaScript code directly in Kameleoon and using the Previsualization feature to check it or copying and pasting code into the Chrome developer console. Both of these methods were cumbersome, lowering productivity for developers, […]

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1 min

Intermediate

The Kameleoon application provides various interfaces to quickly add or modify front-end (JavaScript) code for your campaigns’ variations. However, if you have developers in your team and plan on running a lot of experiments / personalizations, we recommend setting up a Git integration with Kameleoon. By following a simple convention, your experiment and personalization code […]

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1 min

Intermediate

Overview By using a Vercel Edge Functions with the combination of Kameleoon, you can efficiently deliver personalized content to your website’s visitors. These edge functions deploy globally via the Vercel Edge Network, allowing you to move server-side logic closer to your users for swift and efficient content delivery. For NextJS applications on Vercel, the Kameleoon […]

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