Analytics

Kameleoon comes with many built-in integrations. However, if you happen to use a platform for which we don’t yet provide an official analytics bridge, it’s very easy to build your own custom analytics integration by using our Custom Analytics Bridge feature and use it with any campaign (experiment or personalization) if you want to analyse […]

Read the article

Kameleoon is compatible with Adobe Analytics (Ex Omniture SiteCatalyst) to analyze your experiments. Setting it up includes 3 steps: Adding Adobe Analytics as a reporting tool in Kameleoon Creating a new eVar variable in your Adobe Analytics account Activating the reporting tool from the editor Activate Adobe Analytics on Kameleoon Integrations page Log in to […]

Read the article

The Amplitude Digital Optimization System helps digital teams, including product, marketing, engineering and beyond, deeply understand customer behavior in the digital product, predict which features and actions lead to business outcomes, and adapt each experience in real time to maximize its business impact. Enable Amplitude integration on Kameleoon As a first step, you will need […]

Read the article

Activate AT Internet SmartTag on Kameleoon Integrations page Log in to your Kameleoon App, click on “Administrate” and then “Integrations” in the sidebar. For more information on this page, see our dedicated article. In the integrations list, the tool must be added under the name “AT Internet – SmartTag” By default, the tool is not […]

Read the article

Are you a Contentsquare customer? When you create an experiment or a personalization with Kameleoon, you will now be able to read your results in Contentsquare. Experiment data can be sent to segment the analyses in Contentsquare’s visualization tools. User benefits Achieve better results by connecting two complementary conversion optimization solutions. Validate the campaigns (experiments […]

Read the article

Crazy Egg shows you exactly where visitors click and where they don’t with Snapshots. You can segment all your snapshots (heatmaps, scrollmaps, confetti reports…) based on experiments data (name of the experiment and variation). Key benefits Easily segment your snapshots based on which experiment variations visitors have been bucketed in Identify which variation works best […]

Read the article

You can use the Econda Test Suite Plugin to include experiments from Kameleoon in the Econda data vizualisation tools. Activate the Test Suite Plugin on Econda Analytics Activating the plug-in involves the following steps: Activate the plug-in for your Econda account. (More information) Expand the integration for Kameleoon. Alternatively, you can also create and activate the […]

Read the article

Are you a Eulerian Analytics client? When you create a personalization with Kameleoon, you can read your results in Eulerian, a proprietary data collection platform. The campaign data is then transmitted to segment the analyses in Eulerian’s tools. Activate Eulerian on Kameleoon Log in to your Kameleoon App, click on “Administrate” and then “Integrations” in […]

Read the article

Fullstory helps you to understand and improve conversions on your website, and identify points of friction. Key benefits Record and play back all in-broswer interactions Easily segment your playback sessions based on which experiment variations they saw Identify area of optimization thanks to Fullstory and prioritize your roadmap of experiments in Kameleoon Enable Fullstory integration on […]

Read the article

Universal Analytics has been Google Analytics’ data collection system since 2013. One big difference with the old version of Google Analytics is the replacement of custom variables by custom dimensions. User benefits Get started with no additional tagging plan and use Google Universal Analytics to analyze your experiments See automatic segmented data by variation and […]

Read the article

Google Analytics 4 (GA4) is ready and fully functional from October 16, 2020. The main difference between Universal Analytics and GA4 is that GA4 is event based. Instead of sending custom dimensions like in UA, GA4 will handle events, which can be used in the GA4 interface. Custom dimensions in GA4 could be used to […]

Read the article

4 min

Intermediate

To learn all about the Heap/Kameleoon partnership and the main user benefits, you can read our blog post on this subject. Activate Heap To use Heap, the first step is to activate it on the Kameleoon Integrations page. Log in to your Kameleoon App, click on “Administrate” and then “Integrations” in the sidebar. For more information […]

Read the article

Configuration First of all, you need to activate heat maps as a reporting tool from your Kameleoon App in order to add it to the list of your reporting tools. When the tool has been configured, you will be able to select it when you launch your experiments. Setting up a new tool Log in […]

Read the article

2 min

Intermediate

Hotjar is one of the easiest-to-use experience analytics platforms enabling marketers to understand why their visitors behave in the way they do and to see how these visitors are really using their website, through a combination of heatmaps, scrollmaps, session replays and user feedback (polls, surveys..) tools. With our Hotjar integration, Kameleoon will automatically flag […]

Read the article

Kissmetrics is a solution that helps you understand your users’ behavior to serve different interests: Increasing conversions Optimizing the user experience Segmenting your users Retaining your best customers For more information, you can consult the documentation proposed by Kissmetrics. Activate Kissmetrics To use Kissmetrics, the first step is to activate it on the Kameleoon Integrations […]

Read the article

Kameleoon is compatible with Mapp (formerly Webtrekk) for the analysis of your experiments and personalizations. Set up Mapp You need to create an Event Parameter on your Mapp account. This Event Parameter (ID) is required for your installation. Choose an unused action parameter, which will be used to track the variation value. You could add this […]

Read the article

2 min

Intermediate

Matomo offers data visualization tools such as heat maps. For more information, you can consult the documentation proposed by Matomo on this subject. Activate Matomo (formerly Piwik) To use Matomo (formerly Piwik), the first step is to activate it on the Kameleoon Integrations page. Log in to your Kameleoon App, click on “Administrate” and then […]

Read the article

Mixpanel is a leading user-behavior analysis solution for product teams. Two types of integration are available (you can set up both, depending on your needs): Kameleoon uses Mixpanel’s native “Experiments” module to enable you to analyze the impact of any campaign run via Kameleoon in the Mixpanel native interface for experiments. You can also automatically […]

Read the article

Mouseflow allows marketers to understand why their visitors behave the way they do and to see how visitors are really using their website by combining session replays, heatmaps, funnels analysis and user feedback (polls, surveys…) tools. With our Mouseflow integration, Kameleoon will automatically flag all your heatmaps and session replays with additional tags to allow […]

Read the article

Smartlook records users on websites and in mobile apps. With features that allow you to find useful information even in thousands of recordings in no time. Smartlook is a session replay tool for websites as well as iOS & Android apps. You can use it to generate heatmaps and analyze how people interact with your website or mobile […]

Read the article

CDP/DMP

Commanders Act helps digital teams work better with data through the various applications of its Customer Data Platform, which allows you to collect, reconcile and segment your data. By optimizing data management, Commanders Act accelerates campaign execution, improves user experience, maximizes ROI and provides a better understanding of multi-channel campaigns. Commanders Act Customer Data Platform […]

Read the article

2 min

Intermediate

Piano is a leading subscription, data management and customer experience technology provider with over 300 major media clients. It helps media companies build dedicated audiences and increase revenues. Within the Piano Suite one can create powerful user segments which may be used for targeted onsite journeys and customized experiences, when being connected to the Kameleoon […]

Read the article

Formerly called Salesforce Krux DMP, Salesforce Audience Studio enables brands to capture, unify, and activate their data to strengthen consumer relationships across every touchpoint with a powerful data management platform. With Audience Studio brands can use their data to inform their strategy across every touchpoint to create better advertising, commerce, and content experiences. Through our […]

Read the article

With this integration you can seamlessly connect Kameleoon with Segment.io to: push campaign exposure event data (campain name and variation name) to Segment.io, which can then be used by other platforms available in Segment.io marketplace; import custom event and revenue; import personas and use them in Kameleoon Segment Builder. Push Kameleoon data into Segment Enable Segment.io integration on Kameleoon On […]

Read the article

Are you a Tealium client? Tealium is a data management platform that enables you to collect user data and to use it on other platforms. With this integration, you can create targeting conditions for your Kameleoon experiments, using Tealium Audiences and Badges. Activate Tealium on Kameleoon Log in to your Kameleoon App, click on “Administrate” […]

Read the article

CMP

Fueled by consumer privacy laws like the GDPR, most marketers are turning to solutions like TrustCommander that alert website and mobile app users of the personal data that’s being captured, stored, and shared with third parties. This guide walks you through how to set up an integration with Commanders Act CMP. Please note that Kameleoon is also […]

Read the article

Didomi builds technology that allows organizations to place customer consent at the core of their strategy, by offering a powerful Consent Management Platform (CMP) that can be deployed on websites or mobile applications. This guide walks you through how to set up an integration with Didomi CMP. It leverages Didomi Programmatic API capabilities. Please note […]

Read the article

IAB Transparency and Consent Framework (TCF) is a common standardized framework designed to help all parties in the adtech industry (CMPs, publishers, vendors) ensure that they are GDPR-compliant. IAB TCF V2.0 has a strong presence in the media industry and is considered a must-have by some of our customers. All major CMPs such as Onetrust, […]

Read the article

CMS

The Kameleoon/Shopify integration enables Kameleoon account holders with stores on Shopify Plus to easily connect the two solutions and instantly deliver value.  In this article, we provide you with instructions on how to easily integrate Kameleoon with your store on Shopify Plus. Please note that these implementation guidelines only work if you have a Shopify […]

Read the article

Developers

1 min

Intermediate

Through the updated Kameleoon Chrome extension, developers are able to interact directly with the platform and use a powerful suite of easy-to-use debugging and troubleshooting tools, straight from their browser and without needing to access the Kameleoon user interface. It can be downloaded here on the Chrome Web Store To learn how to install and […]

Read the article

1 min

Intermediate

Installing the Kameleoon VS Code extension (latest version is 2.2.7) is easy. Download it from this link. Then launch VS Code, go to the Extensions tab (Ctrl+Shift+X), click on the “…” button and choose Install from VSIX…. As experiments become more complex, ensuring that they work effectively and are bug-free becomes more difficult. Previously, developers had two […]

Read the article

1 min

Intermediate

To learn how to integrate Kameleoon with Git, please read our developer documentation. The Kameleoon application provides various interfaces to quickly add or modify front-end (JavaScript) code for your campaigns’ variations. However, if you have developers in your team and plan on running a lot of experiments / personalizations, we recommend setting up a Git […]

Read the article

2 min

Intermediate

Zapier lets you connect Kameleoon to 2,000+ other web services. Automated connections called Zaps, set up in minutes with no coding, can automate your day-to-day tasks and build workflows between apps that otherwise wouldn’t be possible. Each Zap has one app as the Trigger, where your information comes from and which causes one or more […]

Read the article

Others

Freespee is a sales acceleration platform for companies whose buying journeys combine online and offline conversations. Its cloud communication platform improves lead management & conversion tools that address potential revenue gaps across the entire sales funnel, from lead to outcome. Freespee offers a dedicated integration so calls can be sent to Kameleoon and help Freespee’s […]

Read the article