Integrate Kameleoon with mParticle

Written by Julie Trenque

Updated on 01/04/2024

2 min


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The mParticle platform collects data from any number of inputs (mobile apps, web, feeds from external SAAS providers, data sent via its Events API) and forwards it on to output services to be used for analytics, attribution, storage, audience targeting, push notifications, etc.

Key benefits

You are using mParticle, and you would like to track your Kameleoon campaigns using mParticle events?

With our native integration, you can receive mParticle events when a visitor is targeted by a Kameleoon experiment or personalization.

Activate mParticle on Kameleoon

The first step is to enable mParticle.

Log in to your Kameleoon App, click on Admin and then Integrations in the sidebar.

For more information on this page, see our article about it.

By default, the tool is not installed. This is signaled by this icon:

By clicking on Install the tool, you will be able to select the projects on which you want to activate it, so that information can be correctly reported to mParticle.

Once you have configured the tool, click on Validate in the bottom-right corner: the configuration panel will close. You will then see an ON toggle to the right of the tool’s logo, as well as the number of projects the tool is configured on.

The data will be automatically pushed to mParticle if this is installed on your pages.

Please note that if you need to slightly change the behavior of our native bridge, you can create a custom analytics bridge and use our mParticle sample code you can take from our Github repository.

Associate mParticle with a Kameleoon campaign

In the Graphic/Code editor

When finalizing your experiment, click the Integrations step to configure mParticle as a tracking tool. 

Select mParticle.

mParticle will be mentioned in the summary pop-in before going live. Kameleoon will automatically transmit the data to mParticle and you will be able to view your results directly in the tool.

On the personalization creation page

In the same way as A/B testing, you can select mParticle among the reporting tools for a personalization.

On the results page

Once mParticle is set as a reporting tool for an experiment, you can select (or unselect) it via the Kameleoon results page. To do this, click on Reporting Tools in the panel on the right to open the corresponding menu.

The reporting tools associated with the experiment are displayed. Click Edit to edit this selection.

You can then select or unselect mParticle. Then click on Validate and continue to finalize or update your campaign.

On a feature flag

Learn how to manage third-party analytics integrations

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