Create an acquisition channel

portrait de l'auteur Julie Trenque

Written by Julie Trenque

Updated on 22/09/2020

2 min

Intermediate

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You can target visitors by acquisition channel. Kameleoon automatically creates 5 default channels: Bing, Baidu, Google, Yahoo and Google Adwords.

Create a new acquisition channel

To access the creation pop-in, in the left menu of the App, click on “Configure” then “Advanced targeting tools”.

Then click on the “New” button at the top right of the page.

Choose the “Acquisition channel” type in the dropdown, select your site(s) and click “Next”.

Several fields help you set up your acquisition channel.

Name your acquisition channel in the pop-in, then select one of the available acquisition methods in the dropdown menu: Referrer URL, URL of the current page or JavaScript.

  • Referrer URL (regular expression)

Indicate the URL of the website the user must come from to be targeted.

  • URL of the current page (regular expression)

Indicate the URL of the page the user must visit to be targeted.

  • JavaScript

Indicate the JavaScript assessing the visitor’s acquisition channel.

Add an acquisition method

To define your acquisition channel more precisely, you can add acquisition methods.

For each new acquisition method, select the method and fill in the corresponding field.

If there are several acquisition methods, they are linked by “and” or “or”. As with segment creation, “and” limits the scope (to be targeted, the visitor must fulfill all conditions linked by an “and”), whereas “or” broadens it (visitors must fulfill at least one of the conditions).

Click on the cross to delete the acquisition methods of your choice from your acquisition channel.

Advanced settings

The “Advanced Settings” option offers to assign categories to your acquisition channel. You can assign as many categories as you want. Just enter the category’s name and click on “Validate”. You can delete a category by clicking on the cross and edit it by clicking on the name.

Click on “Create” to finalize the creation of your acquisition channel.

Advanced settings

Acquisition channel advanced settings prevent the detection of acquisition channels on specific tested pages.

To access these parameters, click on “Advanced parameters” below the channel list.

In the pop-in that appears, indicate the URLs of the pages you want to exclude from acquisition detection.

You can add as many URLs as you want.

Validate to save edits.

Define an acquisition channel as targeting condition

To add an acquisition channel to a new segment, select the “Acquisition channel” condition in the “Acquisition” tab.

In the dropdown menu, select the created channels and include / exclude the visitors meeting the acquisition channel criteria.

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