Create an acquisition channel

Written by Julie Trenque

Updated on 09/20/2023

2 min


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You can target visitors by acquisition channel. Kameleoon automatically creates 5 default channels: Bing, Baidu, Google, Yahoo and Google Adwords.

Create a new acquisition channel

To access the creation pop-in, in the left menu of the App, click on “Configure” then “Advanced targeting tools”.

Then click on the New tool button at the top right of the page.

Choose the Acquisition channel type.

Several fields help you set up your acquisition channel.

Select your project(s), name your acquisition channel and select one of the available acquisition methods in the dropdown menu: Referrer URL, URL of the current page or JavaScript.

  • Referrer URL (regular expression)

Indicate the URL of the website the user must come from to be targeted.

  • URL of the current page (regular expression)

Indicate the URL of the page the user must visit to be targeted.

  • JavaScript

Indicate the JavaScript assessing the visitor’s acquisition channel.


     if (/param=123/.test( ) {
         return true

Add an acquisition method

To define your acquisition channel more precisely, you can add acquisition methods.

For each new acquisition method, select the method and fill in the corresponding field.

If there are several acquisition methods, they are linked by and or or. As with segment creation, and limits the scope (to be targeted, the visitor must fulfill all conditions linked by an and), whereas or broadens it (visitors must fulfill at least one of the conditions).

Click on the cross to delete the acquisition methods of your choice from your acquisition channel.

Define an acquisition channel as targeting condition

To add an acquisition channel to a new segment, select the Acquisition channel condition in the Acquisition tab.

In the dropdown menu, select the created channels and include / exclude the visitors meeting the acquisition channel criteria.

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