Configure your assets

A key page enables you to target users having visited specific pages of your website. Create a new key page To access the creation pop-in, in the left menu of the App, click on Configure then Advanced targeting tools. Then click on the New tool button at the top right of the page. Choose the […]

You can target visitors by acquisition channel. Kameleoon automatically creates 5 default channels: Bing, Baidu, Google, Yahoo and Google Adwords. Create a new acquisition channel To access the creation pop-in, in the left menu of the App, click on Configure then Advanced targeting tools. Then click on the New tool button at the top right […]

Advanced tools improve your visitor segmentation by adding conditions to new segments. Use criteria such as acquisition channel and key pages to fine-tune your visitor segmentation. Note: Advanced tools are available with a Premium account only. If you want to adapt your package to your personalization needs, please contact us! Access advanced tools To access advanced tools, […]

Creating a custom data enables you to target visitors according to data already available, such as user account information. All your custom data created with Kameleoon are available on the Custom data page in the Configure menu of the App where you can create and manage them. Create a new custom data To access the […]

Access the Custom data page To access the Custom data page from the App, use the left side menu > Configure > Custom data. Manage your custom data Each custom data is represented by a card that indicates the main information. Find a custom data When you have created a large number of custom data, […]

To measure the efficiency of an experiment, it must be linked to one or several goals. This goal is what you want to improve with your campaign. All your goals created with Kameleoon are available on the Goals page in the Configure menu of the App where you can create and manage them. Access the […]

Tracking user interactions on a page is crucial for measuring engagement and conversions. However, not all visitors stay long enough to engage meaningfully—some leave almost immediately, while others browse briefly without interacting. These behaviors impact key metrics like retention, bounce, and exit rates, making it essential to understand how users navigate your site and where […]

Create a new goal To learn how to create a new goal, please read this article Set up a goal in an experiment Once a goal has been created, you just need to apply it to an experiment. To do this, on the finalization page of the editor, go to the Goals section. The list […]

This guide will walk you through the steps to create a goal conversion tag in Google Tag Manager (GTM) for Kameleoon. You’ll learn how to configure a custom HTML tag to track specific events, such as adding to cart or completing a transaction. Additionally, you’ll find instructions for setting up a tag with revenue tracking. […]

Access the Goals page To access the Goals page from the App, use the left side menu > Configure > Goals. Manage your goals Each goal is represented by a card that indicates the main information. The default version includes the goal Engagement for all sites set up with your Kameleoon account. This goal records […]

The Kameleoon Image Library enables you to upload and manage images used in your campaigns. This guide will walk you through accessing the Image Library, understanding its structure, and uploading new images. Accessing the Image library In the Kameleoon App, go to the left sidebar, click on Configure, and select Image Library from the dropdown. […]

The Kameleoon Image Library includes a robust Image Editor that allows you to modify images directly within the platform. Here’s how to access and use the editor. Access the Image Editor During upload: After uploading a new image, the editor will open automatically. This gives you the chance to make adjustments before saving the image […]

The Kameleoon Image Library offers a variety of tools to help you manage your images efficiently. This guide covers how to use the search and filter options, access image-specific actions, and customize your library view. Searching and Filtering images Search bar: Located at the top of the Image Library, the search bar allows you to […]

We are separating segmentation and triggers to provide clearer and more effective targeting. Segments define who the visitor is and what characterizes them. They help you target users based on their attributes, behaviors, and past interactions. Triggers define where and when the visitor is exposed to the experiment—based on specific actions or conditions. As part […]

Segmentation helps you to precisely target your visitors. You can create, modify and duplicate segments with the Segment Builder, a tool in Kameleoon App. Access Segment Builder From the App To access the Segment Builder from your Kameleoon App, in the left-hand sidebar menu, go to Configure > Segments. To create a new segment, click […]

Create a new segment To learn how to create a new segment, please read this article Set up a segment in an experiment In the finalization panel of the editor, when launching your experiment, select Target a segment in the Targeting step. In the list of existing segments, select the segment you previously created. Click […]

AI Predictive Targeting is an add-on available in both Web Experimentation and Feature Experimentation. For more details, please contact your Customer Success Manager. Kameleoon AI Predictive Targeting is part of Kameleoon AI Copilot, an AI-driven set of capabilities that support every aspect of your experimentation program. AI Predictive Targeting leverages in-house machine learning algorithms to […]

Experiment on one page Launch an experiment targeting an element on the page Sometimes, Kameleoon’s URL targeting is not sufficient to target the pages of your experiment. This is why Kameleoon offers the Element on the page option, enabling you check the presence of a given element before including a visitor into your experiment. If your page […]

Access the Segments page To access the Segments page from the App, use the left side menu > Configure > Segments. Manage your segments Each segment is represented by a card that indicates the main information. Find a segment When you have created a large number of segments, a search bar, a filter tool, and […]

Kameleoon offer to target any type of URL thanks to regular expressions. Here is a detailed list of the most used regular expressions: . = Replace one character by any other one in your regular expression. For example, the expression Kamele.on will target URLs containing Kameleoon, Kamele0n, Kamele8on, etc. * = Delete the previous character or add the same character once or several times after. […]

We are separating segmentation and triggers to provide clearer and more effective targeting. Segments define who the visitor is and what characterizes them. They help you target users based on their attributes, behaviors, and past interactions. Triggers define where and when the visitor is exposed to the experiment—based on specific actions or conditions. As part […]

A trigger represents a specific event that may occur during a visit. Triggers will help you target visitors depending on where, when and how he interacts with your website.  Note: The idea behind this is, at the end, to clearly separate Segments (Who) from Triggers (Where, When and How) to precisely target and define your […]

Create a new trigger To learn how to create a new trigger, please read this article. Set up a trigger in an experiment In the finalization panel of the editor, when launching your experiment, select Target specific visitors in the Targeting step. In the list of conditions, select Trigger. Select then the trigger you want […]

Access the Triggers page To access the Segments page from the App, use the left side menu > Configure > Triggers. Manage your triggers Each trigger is represented by a card that indicates the main information. Find a trigger When you have created a large number of triggers, a search bar, a filter tool, and […]