Setting up Mapp/Webtrekk




Kameleoon is compatible with Mapp (formerly Webtrekk) for the analysis of your A/B tests and personalizations.

Mapp setup

You need to create an Event Parameter on your Mapp account. This Event Parameter (ID) is required for your installation.

Choose an unused action parameter, which will be used to track the variation value.

You could add this event parameter later to a Mapp Report.

For Usage Tagintegration(ti), choose Kameleoon Plugin.

In easiest case, please select as rule: “All pages”.

Your event parameter (ID) is created!

If you use the Kameleoon Personalization Module, you can select Personalization Tracking (optional).

Kameleoon Integrations page

Log in to your personal space at, click on “Configuration” and then “Integrations” in the sidebar.

For more information on this page, see our dedicated articleClick on the “+” next to Webtrekk to configure it and add it to your integrations.

In the menu that unfolds, click on the “Activate tool” button.

Select from the list on the left the website(s) for which you want to configure Mapp/Webtrekk.

Finally, click on the “Validate” button to add Mapp/Webtrekk to your reporting tools.

Associate Mapp with an A/B test

In the editor

When finalizing your test, click the “Tracking and Goals” step to configure Mapp as a tracking tool.

A pop-in opens where you can choose the tool.

Click on “Webtrekk” to move the toggle to “ON”.

You just have to validate your choice. Webtrekk will be mentioned in the summary pop-in before going live.
Kameleoon will automatically transmit the data to Mapp/Webtrekk and you will be able to view your results directly in the tool.

In the results page

Once Mapp/Webtrekk is defined as a reporting tool for an A/B test, you can select (or unselect) it via the A/B results page. To do this, click on “Reporting Tools” in the right-hand panel to open the corresponding menu.

The reporting tools associated with the test are displayed. Click on “Edit” to edit this selection.

You can select or unselect Mapp/Webtrekk. Click on “Validate” to continue and finalize or update your A/B test.

Access Mapp results

In Mapp, you will be able to segment your visitors based on the Kameleoon tests and variations they have been exposed to. These segments can be used in the Mapp analysis modules.