Klaviyo is a marketing automation platform that automates SMS and email marketing to help businesses acquire, retain and grow their customers.
Klaviyo stores all of your customer data, then allows you to build experiences across email and owned channels and measure the results in revenue—not just opens or clicks.
Key benefits
- Send Kameleoon’s campaign events data to Klaviyo to use them in segments and/or mailing lists.
Activate Klaviyo on Kameleoon
The first step is enabling Klaviyo in the Kameleoon app.
Log in to your Kameleoon app and click Admin > Integrations in the sidebar.
For more information on the Integrations page, see our article about it.
By default, the tool is not installed, which is signalled by this icon:
By clicking Install the tool, you can select the projects on which you want to activate it, so that information can be correctly reported to Klaviyo.
Once you have configured the tool, click Validate in the bottom-right corner: the configuration panel will close. You will then see an ON toggle on the right of the tool’s card, and the number of projects the tool is configured on.
The data will be automatically pushed to Klaviyo if this is installed on your pages.
Please note that if you need to slightly change the behavior of our native bridge, you can create a custom analytics bridge and use our Klaviyo sample code available from our Github repository.
Associate Klaviyo with a Kameleoon campaign
In the Graphic/Code editor
When finalizing your experiment, click the Integrations step to configure Klaviyo as a tracking tool.
Select Klaviyo.
Klaviyo will be mentioned in the summary pop-in before going live. Kameleoon will automatically transmit data to Klaviyo and you can view your results directly in the tool.
On the personalization creation page
In the same way as A/B testing, you can select Klaviyo among the reporting tools for a personalization.
On the Results page
Once Klaviyo is set as a reporting tool for an experiment, you can select (or unselect) it via the Kameleoon Results page. To do this, click on Reporting Tools in the panel on the right to open the corresponding menu.
The reporting tools associated with the experiment are displayed. Click Edit to edit this selection.
You can then select or unselect Klaviyo. Then click Validate and continue to finalize or update your campaign.
