This feature is in open beta and active development. Contact the Kameleoon support team for support with this integration.
Imagino provides a Customer Data Platform, allowing companies to connect, unify, and activate their customer data, improving customer experience.
You can export Imagino cohort data to Kameleoon, where it can be used for further segmentation to personalize customers’ journeys.
Key benefits
- Gain access to cohort data to personalize visitors’ web experience and enhance the performance of campaigns by using Kameleoon.
- Focus on your segments’ most relevant behavioral characteristics and quickly find insights to advance your testing roadmap.
Setup
Prerequisites
To configure this integration, you need the following information from Kameleoon:
- Client-ID
- Client-Secret
- Project ID
Activate the integration in Imagino
1. Set up the connection
- Set up a connection with the customer’s Kameleoon instance.
- Select the Kameleoon project to which the data will be pushed.
- Define the JSON structure of the data to be pushed.
2. Define the data structure you want to send to Kameleoon
This structure is then made available in the Imagino Data Catalog.
3. Set up data mapping from Imagino to Kameleoon
- Activate the Imagino audience data that will be pushed to Kameleoon.
- Edit the audience data mapping to define the fields from Imagino, and the fields expected in Kameleoon (previously configured structure).
4. Check that Imagino data is sent to Kameleoon
Use the Kameleoon Data API to check if Imagino audience data is available.
Here is an example of a project and visitor ID:
Using the integration in Kameleoon
As Imagino pushes audience data to Kameleoon’s servers, you can retrieve this data by creating custom datas and segments within Kameleoon.
Custom data
- Create a custom data in Kameleoon to retrieve Imagino audience data.
- Name your custom data according to your mapping in Imagino, for example: “Imagino – hasPurchases”.
- Select the Kameleoon Activation API as the retrieval method.
- Choose the type based on your retrieval needs, in this case, Boolean.
- Set the scope to Visit.
- Save the values associated with the custom data.
For more information, read our article on custom data.
Segments
- Create a new segment for your project.
- Use the custom data created previously to create your segment.
- Use this segment for your experiments.
For more information, read our article on creating segments.
