To enhance your ability to measure and analyze experiment results using Google Analytics 4 (GA4), Kameleoon’s integration offers a streamlined approach. This guide walks you through enabling the integration, setting up custom dimensions, and creating Explorations to visualize key data insights. By following these steps, you can effectively break down your experiment results and make data-driven decisions with ease.
Step 1: Enable the integration in Kameleoon
Enable the integration in Kameleoon and make sure your events are correctly received. You need to accumulate enough data and wait for 24h maximum for GA4 to correctly process the events, allowing you to see the data when creating a segment or when creating the custom dimension.
Step 2: Create a Custom Dimension
You have to create a custom dimension that we will use in our Exploration to break down the data for each variation.
To do so, follow the steps documented here.
You can use the following values:
- Dimension name: “Kameleoon experiment variation”
- Scope: Select Event to create an event-scoped custom dimension.
- Description: “The variation of a Kameleoon experiment.”
- Event parameter: “exp_variant_string”
Step 3: Create an Exploration
To access Explorations, click Explore in the left navigation.
Then create a new blank Exploration.
Step 4: Create a new Segment
In your Exploration, create a new segment.
We are going to create a Session Segment that will select all the sessions where an experiment has been triggered and a conversion was performed. To do so, select Session segment. We can call it Experiment revenue.
Include sessions when the experience_impression event and the purchase event have been triggered.
Step 5: Add your Custom Dimension
Now, you need to add your Custom Dimension in your Exploration.
To do so, click on the + button, next to Dimensions.
On the Custom tab, select Kameleoon experiment variation and click Confirm.
Step 6: Set up your Free form
In the Settings, select the following values:
- Technique: Free form
- Visualization: Table
- Rows: Kameleoon experiment variation
- Values:
- Event count
- Purchase revenue
- Total purchasers
You should have the following table:
If you collected enough data, you should have your variations listed in the Kameleoon experiment variation column, instead of “(not set)“.
You can change it the way you want, and use other visualization methods.
