Kameleoon is compatible with Adobe Analytics (Ex Omniture SiteCatalyst) to analyze your A/B tests. Setting it up includes 3 steps:

1. Adding Adobe Analytics as a reporting tool in Kameleoon
2. Creating a new eVar variable in your Adobe Analytics account
3. Activating the reporting tool from the editor

Setting up Adobe Analytics with Kameleoon

Adding a reporting tool

To begin, log in to your personal account on https://back-office.kameleoon.com and access the “My websites”.

For the website of your choice, click on “Reporting tool(s) selected” in the “Reporting” part.

Then, click on the Adobe Analytics logo to add this tool.

The Adobe Analytics variable is “s” by default.

Creating the conversion variable

It is necessary to create a conversion variable, also called eVar, which will be used by Kameleoon to transfer your A/B test data to Adobe Analytics. To do so, log into your Adobe Analytics.

You must create a new conversion variable, follow these steps:

1. On your Adobe Analytics, go to Admin, then Report Suites.
2. Then, select a report suite.
3. Click on Parameters > Conversion > Conversion variables
4. On the conversion variables page, click on Add new to add an eVar unused to the report suites.
5. Fill in the necessary fields
6. Click on save

Note: If you are using the doPlugins variable, please read this article from our developers documentation, which indicates the JavaScript code lines that you must add to the variable in order to push your test results in Adobe Analytics.

Setting up the reporting tool

When you are done with these steps, you can use Adobe Analytics as reporting tool.

In the editor

When you have created your test in the editor, click on the “Test finalizer” button. Then, select Adobe Analytics in the reporting tools selection (step 3). In the field “Custom variable (eVar), choose the eVar that you have created in your Adobe Analytics account.

The results of your test will know be pushed into Adobe Analytics solution.

Retrieve in Google Universal Analytics click tracking goals created in Kameleoon

Click tracking goals created in Kameleoon can be sent to external tracking tools, including Google Universal Analytics.

Go in the advanced settings of your click tracking goal and activate the option.

Define segments

A segment is a subset of your Google Analytics data.

Creating segments is the best way to analyze the results of your Kameleoon experiments in GA.

It is preferable to create segments rather than custom reports.

It is necessary to create a segment for each variation of your test, including the reference.

To set up a new segment, go to the “Admin” menu, click on “Segments” in the third column and then on the “New segment” red button.

Depending on the option chosen when integrating GA into Kameleoon, you can create a GA segment:

• based on a custom dimension (UA Dimension);
• or based on an event.

Name your segment. Include the word “Kameleoon” to make it easier to find it later, as well as the test name – variation name.

In the left sidebar, click on “Conditions”.

If you have chosen the “UA Dimension” option

In the first dropdown, unroll the “Custom Dimensions” tab and select the previously created custom dimension you want to link your segment to.

Leave “contains” in the second dropdown.

In the right field, the autocompletion allows you to find the custom dimension created and which contains the word “reference” or “variation x”.

Then click on “Save” to validate the creation of the segment.

If you have chosen the “Event” option

In the first dropdown, unroll the “Event” tab and select the event you want to link your segment to.

Leave “contains” in the second dropdown.

In the right field, the autocompletion allows you to find the event.

Then click on “Save” to validate the creation of the segment.

How to use a segment

You will then find it in the list of your segments and you can use it to filter data in GA visualization tools.

Once a segment is selected, it is used in all dataviz tools.

Add one by one the segments created from the variations of an experiment and compare the data collected.

You are a Contentsquare customer? When you create an A/B test or a personalization with Kameleoon, you will now be able to read your results in Contentsquare. Experiment data can be sent to segment the analyses in Contentsquare’s visualization tools.

User benefits

• Achieve better results by connecting two complementary conversion optimization solutions.
• Validate the experiments (A/B tests and personalizations) that work in Kameleoon and explain why in Contentsquare.
• Improve user experience by collecting richer and more varied UX data. Base your strategy on detailed behavioral analysis.
• Identify the priority segments to expose in Contentsquare and prioritize the personalizations to create in Kameleoon.

Contentsquare visualization tools

With the Kameleoon/Contentsquare bridge, you can visualize Kameleoon experience data using two tools:

• Customer journey analysis (or “sunburst”), accessible when Contentsquare is activated on Kameleoon;
• Zoning analysis (heatmap), accessible when Kameleoon is activated on Contentsquare.

Activate Contentsquare on Kameleoon

You can use the customer journey analysis (or “sunburst”) when Contentsquare is activated on Kameleoon

The first step is to install Contentsquare.

Log in to your personal space, click on “Configuration” and then “Integrations” in the sidebar.

For more information on this page, see our dedicated article.

Click on the “+” next to Contentsquare to configure it and add it to your integrations.

Once the menu unfolds, click on the “Activate tool” button.

Select from the list on the left the website(s) for which you want to configure Contentsquare.

Finally, click on the “Validate” button to add Contentsquare to your reporting tools.

Associate Contentsquare with a Kameleoon A/B test

In the graphic editor

When finalizing your test, click the “Tracking and Goals” step to configure Contentsquare as a tracking tool. 

Click on “Contentsquare” to move the toggle to “ON”.

Contentsquare will be mentioned in the summary pop-in before going live. Kameleoon will automatically transmit the data to Contentsquare and you will be able to view your results directly in the tool.

On the A/B results page

Once Content Square is defined as a reporting tool for an A/B test, you can select (or unselect) it via the A/B results page. To do this, click on “Reporting Tools” in the right panel to open the corresponding menu.

The reporting tools associated with the test are displayed. Click “Edit” to edit this selection.

You can then select or unselect Contentsquare. Then click on “Validate” and continue to finalize or update your A/B test.

Find and analyze a Kameleoon segment in Contentsquare

In Contentsquare, you will be able to segment your visitors based on the Kameleoon tests and variations they have been exposed to. These segments are usable in the set of Contentsquare analysis modules.

Find the ID of a Kameleoon variation

The easiest way to find the ID of a Kameleoon variation is to open the editor, then open the burger menu at the top left, go to “Open the other tests”.

In the pop-in insert dedicated to your test, scroll down “key information”: the IDs of your variations can be found there.

Create a new Contentsquare segment using the Kameleoon variation

To access results on Contentsquare, log in to your dashboard.

In the “Define” menu, go to “Segments”.

Click on “New segment”.

Name the segment and search for “Dynamic Variable” in the dropdown.

Choose a Kameleoon experiment :

Choose “with a value that equals” and select the variation (hence the need to know its ID).

Click on “Create”: it’s done!

The data therefore relates to the exposed visitors of the Kameleoon segment.

For further information

Activate Kameleoon on Contentsquare

You can use the zoning analysis tool (heatmap) when Kameleoon is activated on Contentsquare.

On the Contentquare dashboard

Go to “Settings” (top right), then “Integrations”.

Click on “New Integration” and select the Kameleoon tool.

Enter your Kameleoon login and password.

The list of websites on which Kameleoon is installed is displayed: select those from which you want to import segments.

On the Kameleoon personalization page

For a personalization, enter the preview URL. To generate the heatmaps, Contentsquare needs this preview URL. For a multi-page personalization, it is always possible to modify this information later in Contentsquare.

Configuration

First of all, you need to activate heat maps as a reporting tool from your personal space in order to add it to the list of your reporting tools. When the tool has been configured, you will be able to select it when you launch your tests.

Setting up a new tool

To do so, log in to your personal space. Use the left menu to go to the “Integrations” page.

Click on the “Heat map” icon to activate heat maps.

Fill in the width of your website, in pixels (for example, 1024 px) and validate.

Now the tool is set up for your website, you can use it when you launch your tests!

Launching the test

Before launching your test, in the “Finalization” menu, you can select the reporting tools of your choice in step 3.

Check the “Heat map” box. Note that you can add as many reporting tools as you want.

You can activate the heat map with one or several other reporting tools.

Reading the heat map

Once your A/B test or your personalization launched, you will be able to consult the heat map by variation.These are accessible from your personal space and on the results page of your experience.

In your personal space

Once connected, click on the “All tests” button, or use the left side menu to go to the “Overview” page.

On hover on the test card, you will see “View Results”. Click to access the associated results page.

On the results page

The heat maps are shown on the results page (if you selected HeatMap as a reporting tool; if not, it displays an error message).

Click on the “Heatmap” tab to display the map associated with each variation.

Select a variation.

Note: Heat maps do not take into account filters and periods that you may have defined in the display settings of your results.

By default, the right field indicates the URL that you specified in the editor. You can edit this information to display heat maps associated with another URL. In this case, the data will update automatically.

Access the settings menu by clicking on the icon.

Via this menu, you can adjust the sensitivity (in order to easily identify the areas that attract the most clicks), the size of the points (increase or decrease their diameter) and the opacity (adjust the degree of transparency/opacity of your color) of your heat map. A simple click also allows you to open the map in a new tab.

Finally, you can compare the heat maps of two different variations. To do so, select two variations in the dedicated menu and the cards will be displayed next to each other.

AT internet SmartTag on Kameleoon

Integrations page

Log in to your personal space on https://back-office.kameleoon.com, click on “Configuration” and then “Integrations” in the sidebar.

In the integrations list, the tool must be added under the name “AT Internet – SmartTag”

If you search “smarttag” (with or without space, with or without capital letters), the tool “AT Internet – SmartTag” should be displayed in the search results.

The tool “AT Internet – SmartTag” will be available to users of every subscription type (A/B Testing, Personalization, Predictive), except Freemium. By default, the tool is not installed.

By default, the tool is not installed. This is signaled by this icon:

For Freemium users, AT Internet – SmartTag will be locked and the tool line will be displayed like this (like every tool on the Integrations list):

To use SmartTag, the first step is to activate “AT Internet – SmartTag” on the Integrations page.

With a click on “Install the tool”, you will be able to select the websites on which you want to activate it, and indicate the SmartTag variable(s) you are using for your website(s), so that information can be correctly reported to AT Internet (the same already applies for Comscore and Ysance).

You also need to activate the MV Testing option in your smartTag.

When selecting a website, you are asked to inform Kameleoon about the tracking variable it should use.

If you select more than one website, a checkbox appears “Use the same setting for all selected sites”. By default, the box is checked.

If you leave it checked, the same tracking variable will be used for all websites.

If you uncheck the box, you will be able to switch between all selected websites in the drop-down list at the top. You will have to give a variable for each selected website.

Once you have configured the tool and click on “Validate” in the bottom-right corner, the configuration panel closes. You will then see a “ON” toggle on the right of the tool’s line, as well as the number of websites the tool is configured on.

A/B Graphic Editor

Once AT Internet – SmartTag has been activated on the Integrations page for a website, it has to be displayed in the “Tracking and goals” pop-in in the Graphic Editor.

If you want to select it for an A/B Test, you can just click on the toggle – you have nothing else to parameter at this point.

Once AT Internet – SmartTag is added, it is then displayed in the “Test summary” pop-in.

A/B Tests results page

Once AT Internet – SmartTag has been chosen as tracking tool for an A/B Test, it appears in the Reporting tools list on the right-hand side of the test result page.

If you click on “Edit” you will access a pop-in where you can manage the used tools for this A/B Test. AT Internet – SmartTag should also appear on this list.

Personalization

Once AT Internet – SmartTag has been activated on the Integrations page for a website, it has to be displayed in the Reporting tools list, when creating a personalization :

Analyze your results in AT internet

On the SmartTag dashboard landing page, you’ll find general information about your audience: the number of visits, the number of page views, the bounce rate, the average time spent per visit, and the number of pages viewed.

To access your tests’ results analysis, go to the “Content” section of the menu, then to the “MV Testing” section.

The list of your tests appears in the table at the bottom of the page. On the graph above, the curves represent the he selected tests’ results  evolution.

Clicking on the arrow on the left of the test title, a diagram is displayed showing the number of visits generated on the reference and the tested variations of the page.

By clicking on the test name, you can display the detailed results.

The graph on the top of the page shows the evolution of visits over time for the different versions.

The table below shows the detailed results for each version tested.

Kameleoon is compatible with Mapp (formerly Webtrekk) for the analysis of your A/B tests and personalizations.

Mapp setup

You need to create an Event Parameter on your Mapp account. This Event Parameter (ID) is required for your installation.

Choose an unused action parameter, which will be used to track the variation value.

You could add this event parameter later to a Mapp Report.

For Usage Tagintegration(ti), choose Kameleoon Plugin.

In easiest case, please select as rule: “All pages”.

Your event parameter (ID) is created!

If you use the Kameleoon Personalization Module, you can select Personalization Tracking (optional).

Kameleoon Integrations page

Log in to your personal space at https://back-office.kameleoon.com, click on “Configuration” and then “Integrations” in the sidebar.

For more information on this page, see our dedicated article. Click on the “+” next to Webtrekk to configure it and add it to your integrations.

In the menu that unfolds, click on the “Activate tool” button.

Select from the list on the left the website(s) for which you want to configure Mapp/Webtrekk.

Finally, click on the “Validate” button to add Mapp/Webtrekk to your reporting tools.

Associate Mapp with an A/B test

In the editor

When finalizing your test, click the “Tracking and Goals” step to configure Mapp as a tracking tool.

A pop-in opens where you can choose the tool.

Click on “Webtrekk” to move the toggle to “ON”.

You just have to validate your choice. Webtrekk will be mentioned in the summary pop-in before going live.
Kameleoon will automatically transmit the data to Mapp/Webtrekk and you will be able to view your results directly in the tool.

In the results page

Once Mapp/Webtrekk is defined as a reporting tool for an A/B test, you can select (or unselect) it via the A/B results page. To do this, click on “Reporting Tools” in the right-hand panel to open the corresponding menu.

The reporting tools associated with the test are displayed. Click on “Edit” to edit this selection.

You can select or unselect Mapp/Webtrekk. Click on “Validate” to continue and finalize or update your A/B test.

Access Mapp results

In Mapp, you will be able to segment your visitors based on the Kameleoon tests and variations they have been exposed to. These segments can be used in the Mapp analysis modules.

To learn all about the Heap/Kameleoon partnership and the main user benefits, you can read our blog post on this subject.

Activate Heap

To use Heap, the first step is to activate it on the Kameleoon Integrations page.

Log in to your personal space, click on “Configuration” and then “Integrations” in the sidebar.

If you search “heap” (with or without capital letters), the tool should be displayed in the search results.

By default, the tool is not installed. This is signaled by this icon:

With a click on “Install the tool”, you will be able to select the websites on which you want to activate it, so that information can be correctly reported to Heap.

Once you have configured the tool, click on “Validate” in the bottom-right corner: the configuration panel closes. You will then see a “ON” toggle on the right of the tool’s line, as well as the number of websites the tool is configured on.

Associate Heap with an A/B test

Kameleoon automatically sends variation data to Heap via an event.

In the A/B editor

Once Heap is activated on the Integrations page, you can select it as a reporting tool at the “Tracking and goals” step of the finalization panel.

On the A/B results page

It is also possible to select it among the reporting tools on the results page of an A/B test.

Create a Heap segment using a Kameleoon variation

To take advantage of the tools offered by Heap, you can create a Heap segment using a Kameleoon variation.

Log on to Heap, click on “Define” > “Events” > “New Event”.

Fill in the event information as follows:

• Name your event

• Source:

  • Custom

  • Kameleoon

• Filters:

  • variationName

  • contains

  • (select the variation)

Then click on “Define Event”.

Then find the summary associated with this event. In the “KPIs” section, you will see your goal(s).

Find the associated segments in the Heap segments menu.

Analyze this segment in Heap

You can analyze these Kameleoon segments in all the tools developed by Heap:

• Graph

• Funnel

• Users

• Retention

• Influence

• Paths

In order to analyze the segment created from a Kameleoon variation, you must generate a query. To do so, go to “Analyze” and select one of the tools. Fill in the necessary information and run the query. Simply choose your previously created segments in Heap; you can also associate filters to refine your analyses.

You can find all the history of your queries in the menu “Queries”.

Then add these queries to a dashboard to access them later.

Matomo offers data visualization tools such as heat maps. For more information, you can consult the documentation proposed by Matomo on this subject.

Activate Matomo (formerly Piwik)

To use Matomo (formerly Piwik), the first step is to activate it on the Kameleoon Integrations page.

Log in to your personal space, click on “Configuration” and then “Integrations” in the sidebar.

If you search “piwik” (with or without capital letters), the tool should be displayed in the search results.

By default, the tool is not installed. This is signaled by this icon:

With a click on “Install the tool”, you will be able to select the websites on which you want to activate it, so that information can be correctly reported to Matomo.

Once you have configured the tool, click on “Validate” in the bottom-right corner: the configuration panel closes. You will then see a “ON” toggle on the right of the tool’s line, as well as the number of websites the tool is configured on.

The results of your experiments will be transmitted to Matomo if the script of the tool is installed on your pages.

Associate Matomo with an A/B test

In the A/B editor

Once Matomo is activated on the Integrations page, you can select it as a reporting tool at the “Tracking and goals” step of the finalization panel.

Select in the drop-down list the ID of the Matomo custom variable (customVar) you wish to associate.

Kameleoon will automatically send the data to Matomo via this custom variable.

On the A/B results page

It is also possible to select it among the reporting tools on the results page of an A/B test.

Select from the drop-down list the ID of the custom variable (customVar) you wish to associate.

Kameleoon will automatically send the data to Matomo through this custom variable. Only the data retrieved after the tool’s activation will be taken into account.

Associate Matomo with a personalization

On the personalization creation page

Once Matomo is activated on the Integrations page, you can select it as a reporting tool for your personalization.

Select from the drop-down list the ID of the custom variable (customVar) you wish to associate.

Kameleoon will automatically send the data to Matomo through this custom variable.

Segment your results in Matomo

To understand how to segment your results according to this custom variable, you can refer to the Matomo documentation on the subject.

You can use the Econda Test Suite Plugin to include tests from Kameleoon in the Econda data vizualisation tools.

Activate the Test Suite Plugin on Econda Analytics

Activating the plug-in involves the following steps:

1. Activate the plug-in for your Econda account. (More information)
2. Expand the integration for Kameleoon. Alternatively, you can also create and activate the tests directly in Econda Analytics. (More information)
3. Follow the test results in Econda Analytics,once Econda is also activated in your Kameleoon account. (More information)

Enable Econda Analytics integration on Kameleoon

To use Econda Analytics, you must activate it on the Integrations page.

By clicking on “Activate tool”, you can select the websites on which you want to activate Econda Analytics.

Validate: it’s done! You can link Econda to one of your experiments, the data will be automatically sent between the two tools.

Are you a Eulerian Analytics client? When you create a personalization with Kameleoon, you can read your results in Eulerian, a proprietary data collection platform. The experience data is then transmitted to segment the analyses in Eulerian’s tools.

Activate Eulerian on Kameleoon

Log in to your personal space, click on “Configuration” and then “Integrations” in the sidebar.

For more information on this page, see our dedicated article.

Click on the “+” next to Eulerian to configure it and add it to your integrations.

Once the menu unfolds, click on the “Activate tool” button.

Select from the list on the left the website(s) for which you want to configure Eulerian.

Finally, click on the “Validate” button to add Eulerian to your reporting tools.

The data will be automatically pushed to Eulerian if it is installed on your pages.

Retrieve and use Kameleoon personalization data in Eulerian

In Eulerian

On your Eulerian account, go to the “List of personalization parameters” menu.

Are you a Tealium client? Tealium is a data management platform that enables you to collect user data and to use it on other platforms. With this integration, you can create targeting conditions for your Kameleoon experiments, using Tealium Audiences and Badges.

Activate Tealium on Kameleoon

Log in to your personal space, click on “Configuration” and then “Integrations” in the sidebar.

For more information on this page, see our dedicated article.

Click on the “+” next to Tealium to configure it and add it to your integrations.

Once the menu unfolds, click on the “Activate tool” button.

Select from the list on the left the website(s) for which you want to configure Tealium, and indicate you Tealium account name and profile name.

Finally, click on the “Validate” button to add Tealium to your reporting tools.

You will then be able to find your Tealium targeting conditions in Kameleoon.

Find and use a Tealium segment in Kameleoon

In the Kameleoon segment builder pop-in, click on “External tools” and select Tealium AudienceStream.

You can choose between Badge and Audience. Click or drag to add the targeting condition to your Kameleoon segment.

Finalize the creation of your new segment and click on “Create”.

You can use this segment in your Kameleoon experiments.

Use Tealium in a Kameleoon custom data

It is possible to associate Tealium with the creation of new personalization data on Kameleoon.

In the pop-in for creating a custom data, select Tealium as the acquisition method so you can read the data from the datalayer (utag_data).

Then finalize the configuration of the custom data by filling in the required information. You will be able to associate this custom data with the segmentation of an experiment.

Learn more about Kameleoon custom data

Thanks to the Kameleoon/Mixpanel bridge, you can retrieve data from your Kameleoon personalizations on your Mixpanel platform.

An additional feature is under development. Soon you will be able to target visitors on Kameleoon based on their belonging to a Mixpanel segment.

Enable Mixpanel integration on Kameleoon

To use Mixpanel, you must activate it on the Integrations page.

Log in to your Kameleoon back-office. Then use the left side menu, click on “Configuration” and then on “Integrations”.

For more information on this page, please read our dedicated article.

By default, the tool is not installed. This is signaled by this icon:

With a click on “Install the tool”, you will be able to select the websites on which you want to activate it, so that information can be correctly reported to Mixpanel.

Click on the “Validate” button to add Mixpanel to your reporting tools.

Associate Mixpanel as reporting tool in a Kameleoon personalization

On the page for creating a new personalization, once Mixpanel is activated on the Integrations page, you can select it as a reporting tool for your personalization.

Kameleoon will automatically transmit the data to Mixpanel and you will be able to view your results directly in your Mixpanel platform.