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Comscore

Comscore is a media measurement and analytics platform that specializes in providing insights into cross-platform consumer behaviors. With this integration, you can seamlessly connect Kameleoon to Comscore to:

  • Send Kameleoon data to Comscore.
  • Analyze the impact of Kameleoon experiments in Comscore.
  • Analyze a campaign's performance in Comscore report and analytics metrics.

Setup​

Create a new custom analytics integration for Comscore​

First, you must enable Comscore in Kameleoon. To do this:

  1. Log in to your Kameleoon app.
  2. Click Admin > Integrations > New custom analytics.
  3. Name your integration and select the projects on which it will be configured.
  4. Click Next.
note

If you want to know more about custom analytics, please read the dedicated documentation.

  1. Copy and paste our Comscore sample code into the pop-in section.
    • You can adapt the sample code to your needs.
    • Don’t forget to add your own slug in the code—line 11 in the sample code.
note

Any custom code added here will be exposed in the kameleoon.js file and so available publicly. Please do not put private API keys or passwords in this section.

  1. Click Validate.

Your analytics solution is added to the list of your integrations.

You can modify the installation code later if needed, deactivate the tool, or delete the integration.

Associate your Comscore integration with a campaign​

In the Graphic/Code editor​

When finalizing your experiment:

  1. Click Tacking and Goals.
  2. Configure your custom analytics as a tracking tool.

Your analytics tool will be mentioned in the summary pop-in before going live.

Kameleoon will automatically transmit data, and you can view your results directly in the analytics tool.

On the personalization creation page​

You can select your custom analytics as a reporting tool for a personalization the same way you would in an A/B test.

On the Results page​

Once your custom analytics integration is defined as a reporting tool for a campaign, you can select (or unselect) it via the Results page. To do this:

  1. Click Reporting tools > Edit.
  2. Select or deselect the tool.
  3. Click Validate.

On a feature flag​

Learn how to manage third-party analytics integrations.