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Clarity

Clarity is a cutting-edge behavioral analysis tool that helps you understand user interaction with your website. Clarity's robust analysis tools improve your website for your clients and your business.

With the Clarity integration, you can sharpen your customer behavior analysis. Kameleoon will automatically flag all your heatmaps and session replays with additional tags to allow you to segment your analysis based on each experiment variation.

Key benefits:

  • Analyze how your visitors behave while they are exposed to an experiment by watching session replays on Clarity.
  • Identify areas of optimization using Clarity heatmaps and prioritize your roadmap of experiments in Kameleoon.

Prerequisites​

To configure this integration, you need to install Clarity on your website.

Activate Clarity on Kameleoon​

To enable Clarity on Kameleoon:

  1. Open the Kameleoon app.
  2. Click Admin > Integrations.
  3. Click Install the tool.
  4. Select the project on which you want to activate Clarity.
  5. Click Validate.

You will then see an ON toggle to the right of the tool’s line and the number of projects on which the tool is configured.

note

Make sure the Clarity script is installed on your pages, as Kameleoon will use Clarity client API methods to send the data for your campaigns.

Activate Clarity on a campaign​

In an A/B experiment​

Once Clarity is activated in the Integrations page, you can select it as a reporting tool in the Finalization's Integrations section in the Graphic or Code editor.

In a personalization​

Once Clarity is activated in the Integrations page, you can select it as a reporting tool on the personalization creation page.

In the Results page​

You can select Clarity from the list of reporting tools on the Results page. To enable Clarity from the Results page:

  1. Click Reporting Tools > Edit.
  2. Select Clarity.
  3. Click Validate.

Data transmission​

As soon as you activate and define Clarity as a reporting tool in a campaign, the attributes KameleoonCampaignID, KameleoonCampaignName, KameleoonVariationID and KameleoonVariationName will be automatically set every time a visitor sees a variation of an active Kameleoon A/B experiment.