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Setting up Contentsquare

With the Contentsquare integration, you can discover and explore customer behavior across all digital channels and devices in order to build and test ever-better customer experiences, and send Contentsquare customer frustration signals directly to Kameleoon.

Key benefits:

  • Build A/B tests, personalization, and an optimization roadmap based on customer behavior data from Contentsquare.
  • Easily analyze A/B tests and personalization campaigns' performance from Kameleoon directly in Contentsquare.
  • Understand why a test won or lost, and how it affected business goals.
  • Discover and recover dissatisfied customers. Deliver customer-recovery experiences e.g. new tests and personalizations at the exact moment a customer displays dissatisfaction with your site and products.

Activate Contentsquare on Kameleoon​

To enable Contentsquare on Kameleoon:

  1. Open the Kameleoon app.
  2. Click Admin > Integrations.
  3. Click Install the tool.
  4. Select the project on which you want to activate Contentsquare.
  5. Click Validate.

You will then see an ON toggle to the right of the tool’s line and the number of projects on which the tool is configured.

Associate Contentsquare with a Kameleoon campaign​

In the Graphic/Code editor​

To associate Contentsquare with a campaign in the Graphic/Code editor:

  1. Click Finalize > Integrations.
  2. Select Contentsquare.

Contentsquare will be mentioned in the summary pop-in before going live. Kameleoon will automatically transmit the data to Contentsquare and you can view your results directly in the tool.

On the personalization creation page​

You can select Contentsquare as a reporting tool for a personalization the same way you would in an A/B test.

On the results page​

The reporting tools associated with the experiment are displayed. Click Edit to edit this selection.

You can then select or unselect Contentsquare. Click Validate and continue to finalize or update your campaign.

On a feature flag​

Learn how to manage third-party analytics integrations

Find and analyze a Kameleoon segment in Contentsquare​

In Contentsquare, you can segment your visitors based on the Kameleoon campaigns and variations they have been exposed to. These segments are usable in the set of Contentsquare analysis modules.

Find the ID of a Kameleoon variation​

  1. Click Activate > Experiments.
  2. Hover over an experiment
  3. Click the information icon that appears.

The information associated with the experiment, including each variation's ID, appears.

Create a new Contentsquare segment using the Kameleoon variation​

  1. Log in to your Contentsquare dashboard.
  2. Click Define > Segments > New Segment.
  3. Name the segment.
  4. Search for Dynamic variable in the dropdown.
  5. Choose a Kameleoon campaign.
  6. Choose with a value that equals and enter the variation's ID.
  7. Click Create.

Activate Kameleoon on Contentsquare​

You can use the zoning analysis tool (heatmap) when Kameleoon is activated on Contentsquare.

On the Contentsquare dashboard​

  1. Navigate to the Contentsquare console.
  2. Select the project to which you want to add the integration.
  3. Click Integrations > Add new integration.
  4. Look for Kameleoon in the Integration Catalog, and click Add Integration.
  5. Read the linked documentation and tick I have completed the prerequisites.
  6. Click Add.
  7. Click Sign-in abd enter your Kameleoon credentials.
  8. Name your integration in Contentsquare and select the sites you want to access in Contentsquare.
  9. Click Create.

The integration should appear in the Integrations tab of the Console, and its status should be Turned On.

On the Kameleoon personalization page​

For a personalization, enter the preview URL. Contentsquare needs this preview URL to generate the heatmaps. For a multi-page personalization, it’s always possible to modify this information in Contentsquare later on.