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Overview

Welcome to Kameleoon—a powerful, unified platform designed to help teams deliver better digital experiences through experimentation, feature management, and personalization.

Kameleoon supports your entire product lifecycle, from early feature rollouts to advanced user targeting. It streamlines how you test and optimize, offering tools like prompt-based experimentation (PBX), which uses AI to generate test variations from natural language commands.

You can use Kameleoon across:

  • Web (with the dedicated Web Experimentation, including PBX, or using a client-side SDK, like JS or React)
  • Mobile apps (via React, iOS, Android, and Flutter SDKs)
  • Backend environments (Node.js, Python, Java, .NET, and more)

This flexibility lets you run experiments, control feature exposure, and personalize content—no matter what platform your users are on.

What can you do with Kameleoon?​

Kameleoon blends experimentation and feature management and rollout into one powerful platform. Below are some core capabilities.

Experimentation​

Test ideas and measure their impact on any platform:

Prompt-based experimentation​

PBX helps you create and test new ideas quickly. You describe a desired UI change in natural language, and Kameleoon generates variations instantly. PBX allows you to move beyond initial ideas and create high-impact tests without adding complexity to your workflow.

Whether you want to optimize conversion rates or personalize experiences, PBX helps you innovate with speed and confidence. To learn more, see Create a prompt-based experiment

Personalization​

Deliver experiences tailored to specific users:

  • Build segments using behavior, data warehouses, geolocation, or CRM data.
  • Show personalized content in real time.
  • Improve engagement without requiring a full dev cycle.

Feature management​

Release features progressively and reduce risk:

  • Use feature flags to decouple deployment from release.
  • Control who sees what—and when.
  • Customize rollout by environment, user traits, or custom rules.

Built for collaboration​

Kameleoon is designed to support cross-functional teams:

  • Marketers can create and launch visual experiments independently.
  • Developers can implement SDKs and manage feature flags directly in the code.
    • Developers can also use the Kameleoon Code editor to code frontend experiments with JS or CSS.
  • Product teams can create feature experiments by using feature variables and monitor feature impact

Everyone works within a unified platform, where goals and segments are shared across all teams, helping everyone stay aligned and focused on outcomes.