Analytics

Kameleoon comes with many built-in integrations. However, if you happen to use a platform for which we don’t yet provide an official analytics bridge, it’s very easy to build your own custom analytics integration by using our Custom Analytics Bridge feature and use it with any campaign (experiment or personalization) if you want to analyse […]

Kameleoon is compatible with Adobe Analytics (Ex Omniture SiteCatalyst) to analyze your experiments. Setting it up includes 3 steps: Adding Adobe Analytics as a reporting tool in Kameleoon Creating a new eVar variable in your Adobe Analytics account Activating the reporting tool from the editor Activate Adobe Analytics on Kameleoon Integrations page Log in to […]

The Amplitude Digital Optimization System helps digital teams, including product, marketing, engineering and beyond, deeply understand customer behavior in the digital product, predict which features and actions lead to business outcomes, and adapt each experience in real time to maximize its business impact. Activate Amplitude on Kameleoon The first step is to enable Amplitude. Log […]

With this Amplitude x Kameleoon integration, every event that is triggered by Amplitude will be automatically sent to Kameleoon, saving developers from having to re-implement an existing Amplitude tracking plan in Kameleoon. Behind the scenes, if the Amplitude event name matches exactly the name of an existing goal in your Kameleoon account, a conversion for […]

Activate AT Internet SmartTag on Kameleoon Integrations page Log in to your Kameleoon App, click on “Admin” and then “Integrations” in the sidebar. For more information on this page, see our dedicated article. In the integrations list, the tool must be added under the name “AT Internet – SmartTag” By default, the tool is not […]

Clarity is a cutting-edge behavioral analysis tool that helps you understand user interaction with your website. By using Clarity’s robust analysis tools, you can enhance your website for your clients and your business. With this integration you can seamlessly connect Kameleoon with Clarity to: Push campaign exposure event data (campaign name and variation name) to […]

June is a product analytics tool for B2B SaaS companies. It allows you to track and analyze your product usage data, and then use that data to make better product decisions. With this integration you can seamlessly connect Kameleoon with June to: Push campaign exposure event data (campaign name and variation name) to June Use […]

Are you a Contentsquare customer? When you create an experiment or a personalization with Kameleoon, you will now be able to read your results in Contentsquare. Experiment data can be sent to segment the analyses in Contentsquare’s visualization tools. User benefits Achieve better results by connecting two complementary conversion optimization solutions. Validate the campaigns (experiments […]

Signals are triggered by Contentsquare based on user interactions like rage clicking, constant hovering, repeated scrolling and fraudulent activity. To learn how to integrate Kameleoon with Contentsquare, you can read our article on the subject. Retrieve Contentsquare Live Signals in Kameleoon In a nutshell, you will need to create and setup a Kameleoon custom data […]

Crazy Egg shows you exactly where visitors click and where they don’t with Snapshots. You can segment all your snapshots (heatmaps, scrollmaps, confetti reports…) based on experiments data (name of the experiment and variation). Key benefits Easily segment your snapshots based on which experiment variations visitors have been bucketed in Identify which variation works best […]

You can use the Econda Test Suite Plugin to include experiments from Kameleoon in the Econda data vizualisation tools. Activate the Test Suite Plugin on Econda Analytics Activating the plug-in involves the following steps: Activate the plug-in for your Econda account. (More information) Expand the integration for Kameleoon. Alternatively, you can also create and activate the […]

Are you a Eulerian Analytics client? When you create a personalization with Kameleoon, you can read your results in Eulerian, a proprietary data collection platform. The campaign data is then transmitted to segment the analyses in Eulerian’s tools. Activate Eulerian on Kameleoon Log in to your Kameleoon App, click on “Admin” and then “Integrations” in […]

Fullstory helps you to understand and improve conversions on your site, and identify points of friction. Key benefits Record and play back all in-broswer interactions Easily segment your playback sessions based on which experiment variations they saw Identify area of optimization thanks to Fullstory and prioritize your roadmap of experiments in Kameleoon Activate Fullstory on Kameleoon […]

Universal Analytics has been Google Analytics (GA)’s data collection system since 2013. One big difference with the old version of Google Analytics is the replacement of custom variables by custom dimensions. User benefits Kameleoon has a major new enhancement to its integration with Google Analytics (GA):  a two-way read and write integration capability that uses […]

Integrate Kameleoon with Google Analytics 4 and automatically send events when your users are targeted by your Kameleoon campaigns. Events let you measure user interactions on your Kameleoon campaigns; for example, you can measure when someone loads a specific experiment, personalization or variation. Google Analytics 4 allows you to use data from events to create […]

This article describes the different steps necessary to create a bridge between Kameleoon and Google Analytics as to identify visitors within GA4 audiences then target them accordingly. This is a premium option. Please contact your Customer Success Manager to enable it on your Kameleoon Account. In a nutshell, this is accomplished by pushing our Kameleoon […]

To learn all about the Heap/Kameleoon partnership and the main user benefits, you can read our blog post on this subject. Activate Heap To use Heap, the first step is to activate it on the Kameleoon Integrations page. Log in to your Kameleoon App, click on “Admin” and then “Integrations” in the sidebar. For more information […]

Configuration First of all, you need to activate heat maps as a reporting tool from your Kameleoon App in order to add it to the list of your reporting tools. When the tool has been configured, you will be able to select it when you launch your experiments. Setting up a new tool Log in […]

Hotjar is one of the easiest-to-use experience analytics platforms enabling marketers to understand why their visitors behave in the way they do and to see how these visitors are really using their website, through a combination of heatmaps, scrollmaps, session replays and user feedback (polls, surveys..) tools. With our Hotjar integration, Kameleoon will automatically flag […]

Kissmetrics is a solution that helps you understand your users’ behavior to serve different interests: Increasing conversions Optimizing the user experience Segmenting your users Retaining your best customers For more information, you can consult the documentation proposed by Kissmetrics. Activate Kissmetrics To use Kissmetrics, the first step is to activate it on the Kameleoon Integrations […]

Klaviyo is a marketing automation platform that automates sms and email marketing to help businesses acquire, retain and grow their customers. Klaviyo stores all of your customer data, then allows you to build experiences across email and owned channels and measure the results in revenue — not just opens or clicks. Key benefits Send Kameleoon’s campaigns events […]

Kameleoon is compatible with Mapp (formerly Webtrekk) for the analysis of your experiments and personalizations. Set up Mapp You need to create an Event Parameter on your Mapp account. This Event Parameter (ID) is required for your installation. Choose an unused action parameter, which will be used to track the variation value. You could add this […]

Matomo offers data visualization tools such as heat maps. For more information, you can consult the documentation proposed by Matomo on this subject. Activate Matomo (formerly Piwik) To use Matomo (formerly Piwik), the first step is to activate it on the Kameleoon Integrations page. Log in to your Kameleoon App, click on “Admin” and then […]

The available segments in your DMP are being made available by Piwik Pro Audiences via a REST-API. On your Kameleoon account, click on Administrate in the left-hand menu, then on Projects. Global custom script On the card for your site or mobile app, click on Configuration: you’ll now access the configuration of your project on […]

Mixpanel is a leading user-behavior analysis solution for product teams. Two types of integration are available (you can set up both, depending on your needs): Kameleoon uses Mixpanel’s native “Experiments” module to enable you to analyze the impact of any campaign run via Kameleoon in the Mixpanel native interface for experiments. You can also automatically […]

Mouseflow allows marketers to understand why their visitors behave the way they do and to see how visitors are really using their website by combining session replays, heatmaps, funnels analysis and user feedback (polls, surveys…) tools. With our Mouseflow integration, Kameleoon will automatically flag all your heatmaps and session replays with additional tags to allow […]

The mParticle platform collects data from any number of inputs (mobile apps, web, feeds from external SAAS providers, data sent via its Events API) and forwards it on to output services to be used for analytics, attribution, storage, audience targeting, push notifications, etc. Key benefits You are using mParticle, and you would like to track […]

Smartlook records users on websites and in mobile apps. With features that allow you to find useful information even in thousands of recordings in no time. Smartlook is a session replay tool for websites as well as iOS & Android apps. You can use it to generate heatmaps and analyze how people interact with your website or mobile […]

Snowplow is a Behavioral Data Platform. With Snowplow, you can: generate a high-quality behavioral data set as a source of truth for your organization, unified across all platforms and channels; control the quality and compliance of your data with governance tooling built in at every stage of the solution; model behavioral data with out-of-the-box, customisable incremental web […]