Analytics

Kameleoon comes with many built-in integrations. However, if you happen to use a platform for which we don’t yet provide an official analytics bridge, it’s very easy to build your own custom analytics integration by using our Custom Analytics Bridge feature and use it with any campaign (experiment or personalization) if you want to analyse […]

Kameleoon is compatible with Adobe Analytics (Ex Omniture SiteCatalyst) to analyze your experiments. Setting it up includes 3 steps: Adding Adobe Analytics as a reporting tool in Kameleoon Creating a new eVar variable in your Adobe Analytics account Activating the reporting tool from the editor Activate Adobe Analytics on Kameleoon Integrations page Log in to […]

Air360 is an UX analytics platform that uncovers hidden user behaviors and decodes the end-to-end user experience, speeding up CRO efforts. With this integration, you can use your Kameleoon experiment data in Air360. Activate Air360 on Kameleoon The first step is to enable Air360. Log in to your Kameleoon App, click on Admin and then […]

The Amplitude Digital Optimization System helps digital teams, including product, marketing, engineering and beyond, deeply understand customer behavior in the digital product, predict which features and actions lead to business outcomes, and adapt each experience in real time to maximize its business impact. Activate Amplitude on Kameleoon The first step is to enable Amplitude. Log […]

With this Amplitude x Kameleoon integration, every event that is triggered by Amplitude will be automatically sent to Kameleoon, saving developers from having to re-implement an existing Amplitude tracking plan in Kameleoon. Behind the scenes, if the Amplitude event name matches exactly the name of an existing goal in your Kameleoon account, a conversion for […]

Activate AT Internet SmartTag on Kameleoon Integrations page Log in to your Kameleoon App, click on Admin and then Integrations in the sidebar. For more information on this page, see our dedicated article. In the integrations list, the tool must be added under the name AT Internet – SmartTag. By default, the tool is not […]

Clarity is a cutting-edge behavioral analysis tool that helps you understand user interaction with your website. By using Clarity’s robust analysis tools, you can enhance your website for your clients and your business. With this integration you can seamlessly connect Kameleoon with Clarity to: Push campaign exposure event data (campaign name and variation name) to […]

Datadog is a cloud-based monitoring solution for app and infrastructure metrics; a powerful cloud monitoring and data analytics platform designed for IT, Operations and Development teams. Easily monitor and visualize servers, databases, tools, and services and turn large amounts of data into actionable insights. With this integration, you can use your Kameleoon experiment data in […]

June is a product analytics tool for B2B SaaS companies. It allows you to track and analyze your product usage data, and then use that data to make better product decisions. With this integration you can seamlessly connect Kameleoon with June to: Push campaign exposure event data (campaign name and variation name) to June Use […]

Are you a Contentsquare customer? When you create an experiment or a personalization with Kameleoon, you will now be able to read your results in Contentsquare. Experiment data can be sent to segment the analyses in Contentsquare’s visualization tools. User benefits Achieve better results by connecting two complementary conversion optimization solutions. Validate the campaigns (experiments […]

Signals are triggered by Contentsquare based on user interactions like rage clicking, constant hovering, repeated scrolling and fraudulent activity. To learn how to integrate Kameleoon with Contentsquare, you can read our article on the subject. Retrieve Contentsquare Live Signals in Kameleoon In a nutshell, you will need to create and setup a Kameleoon custom data […]

Crazy Egg shows you exactly where visitors click and where they don’t with Snapshots. You can segment all your snapshots (heatmaps, scrollmaps, confetti reports…) based on experiments data (name of the experiment and variation). Key benefits Easily segment your snapshots based on which experiment variations visitors have been bucketed in Identify which variation works best […]

You can use the Econda Test Suite Plugin to include experiments from Kameleoon in the Econda data vizualisation tools. Activate the Test Suite Plugin on Econda Analytics Activating the plug-in involves the following steps: Activate the plug-in for your Econda account. (More information) Expand the integration for Kameleoon. Alternatively, you can also create and activate the […]

Are you a Eulerian Analytics client? When you create a personalization with Kameleoon, you can read your results in Eulerian, a proprietary data collection platform. The campaign data is then transmitted to segment the analyses in Eulerian’s tools. Activate Eulerian on Kameleoon Log in to your Kameleoon App, click on Admin and then Integrations in […]

Fullstory helps you to understand and improve conversions on your site, and identify points of friction. Key benefits Record and play back all in-broswer interactions Easily segment your playback sessions based on which experiment variations they saw Identify area of optimization thanks to Fullstory and prioritize your roadmap of experiments in Kameleoon Activate Fullstory on Kameleoon […]

Glassbox provides digital customer experience analytics for web and mobile apps. Drive revenue, profitability & loyalty with optimized digital CX. With this integration, you can use your Kameleoon experiment data in Glassbox. Create experiments that incorporate session replays, struggle scores, and interaction maps to reach your conversion goals. Key benefits Assess the effectiveness of tests […]

Universal Analytics has been Google Analytics (GA)’s data collection system since 2013. One big difference with the old version of Google Analytics is the replacement of custom variables by custom dimensions. User benefits Kameleoon has a major new enhancement to its integration with Google Analytics (GA):  a two-way read and write integration capability that uses […]

This integration is deprecated. We recommend using the new Google Analytics 4 integration. If you are using Google Tag Manager (GTM), we have created a specific documentation page just for you. Integrate Kameleoon with Google Analytics 4 and automatically send events when your users are targeted by your Kameleoon campaigns. Events let you measure user […]

Kameleoon’s latest GA4 integration is a powerful end-to-end solution that not only tracks events but also aligns perfectly with Google’s recommendations for tracking experiments. This enhanced integration now automatically creates GA4 audiences whenever an experiment is launched, eliminating manual setup and streamlining audience management. By adhering to Google’s best practices, Kameleoon ensures that the tracking […]

UPCOMING UPDATESWe’re committed to enhancing your experience with the GA4 integration by Kameleoon. We’re excited to share that upcoming updates will include the following improvements:– Expanded Audience Creation for Personalizations: We’re working on extending the audience creation feature to Personalizations as well. This means you’ll be able to enjoy the convenience of automatic audience generation […]

This article describes the different steps necessary to create a bridge between Kameleoon and Google Analytics as to identify visitors within GA4 audiences then target them accordingly. In a nutshell, this is accomplished by pushing our Kameleoon unique identifier (Kameleoon visitorcode) through a custom dimension at the beginning of a visit, then by calling GA4’s […]

To learn all about the Heap/Kameleoon partnership and the main user benefits, you can read our blog post on this subject. Activate Heap To use Heap, the first step is to activate it on the Kameleoon Integrations page. Log in to your Kameleoon App, click on Admin and then Integrations in the sidebar. For more information […]

Hotjar is one of the easiest-to-use experience analytics platforms enabling marketers to understand why their visitors behave in the way they do and to see how these visitors are really using their website, through a combination of heatmaps, scrollmaps, session replays and user feedback (polls, surveys..) tools. With our Hotjar integration, Kameleoon will automatically flag […]

Kissmetrics is a solution that helps you understand your users’ behavior to serve different interests: Increasing conversions Optimizing the user experience Segmenting your users Retaining your best customers For more information, you can consult the documentation proposed by Kissmetrics. Activate Kissmetrics To use Kissmetrics, the first step is to activate it on the Kameleoon Integrations […]

Kameleoon is compatible with Mapp (formerly Webtrekk) for the analysis of your experiments and personalizations. Set up Mapp You need to create an Event Parameter on your Mapp account. This Event Parameter (ID) is required for your installation. Choose an unused action parameter, which will be used to track the variation value. You could add this […]

Matomo offers data visualization tools such as heat maps. For more information, you can consult the documentation proposed by Matomo on this subject. Activate Matomo (formerly Piwik) To use Matomo (formerly Piwik), the first step is to activate it on the Kameleoon Integrations page. Log in to your Kameleoon App, click on Admin and then […]

The available segments in your DMP are being made available by Piwik Pro Audiences via a REST-API. On your Kameleoon account, click on Administrate in the left-hand menu, then on Projects. Global custom script On the card for your site or mobile app, click on Configuration: you’ll now access the configuration of your project on […]

Mixpanel is a leading user-behavior analysis solution for product teams. Two types of integration are available (you can set up both, depending on your needs): Kameleoon uses Mixpanel’s native Experiments module to enable you to analyze the impact of any campaign run via Kameleoon in the Mixpanel native interface for experiments. You can also automatically […]

Mouseflow allows marketers to understand why their visitors behave the way they do and to see how visitors are really using their website by combining session replays, heatmaps, funnels analysis and user feedback (polls, surveys…) tools. With our Mouseflow integration, Kameleoon will automatically flag all your heatmaps and session replays with additional tags to allow […]

By integrating Kameleoon with Piwik PRO, you can capture and analyze user interactions targeted by Kameleoon campaigns, providing valuable insights into the performance of personalized content. This documentation will walk you through the setup process, detailing how to send track events from Kameleoon to Piwik PRO.  Key benefits Unified Analytics: Integrating Kameleoon with Piwik PRO […]

Smartlook records users on websites and in mobile apps. With features that allow you to find useful information even in thousands of recordings in no time. Smartlook is a session replay tool for websites as well as iOS & Android apps. You can use it to generate heatmaps and analyze how people interact with your website or mobile […]

Integrate Kameleoon with Zuko and automatically send events when your users are targeted by your Kameleoon campaigns. Key benefits Integrating Kameleoon, an A/B testing and personalization solution, with Zuko, an online form and checkout analytics and optimization tool, can unlock several key benefits: Form specific experimentation: By combining Kameleoon and Zuko you will be able […]