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Mediarithmics

Mediarithmics is a Data Marketing platform capable of multi-device data collection (CDP/DMP), personalization, campaign scripting (DCO, Marketing Automation) and activation in programmatic marketing (DSP).

With our deep custom data bridge, you can find your Mediarithmics segmentation in Kameleoon, and use it as a targeting condition in your A/B tests and personalizations.

Custom integration with Mediarithmics​

You must create a new custom data.

Use the Custom Javascript Code acquisition method. This code should be placed in the custom code section of the custom data.

const micsData = window.localStorage.getItem('mics_kam_seg');
 if(!micsData) return;
 return {value: JSON.parse(micsData).segments, overwrite: true};

The custom data should be set to the list of and strings types. The scope can be set to Visit.

Fetching Mediarithmics segment data in Kameleoon​

Segments in your DMP are made available by Mediarithmics via a REST-API. Your Organization ID and API key should be provided. Speak with your Mediarithmics Success Manager to get this information.

Access this page to get the code snippet and replace the organisationID and apikey in the URL.

You will notice that in this code we call a Kameleoon Webservice, which wraps the Mediarithmics API to get all segments. This call is needed to go through CORS policy issues.

Insert this snippet into the Save the values for the targeting condition associated with the custom data point of the same custom data.

Using a Mediarithmics segment in a Kameleoon segment​

After the custom data for Mediarithmics segments has been set up, you can build segments within the Kameleoon segment builder. To do this:

  1. Select the custom data.
  2. Choose is among the values. A list of every segment from the Mediarithmics DMP displays.
  3. Select a Mediarithmics segment to enable targeting in personalizations and experiments.

External Segment Sync for Server-side​

If you would like to use Mediarithmics segment data with one of our SDKs, you must follow the guidelines provided in each SDK documentation and use the method getRemoteData().