Skip to main content

imagino

note

This feature is in open beta and active development. Contact the Kameleoon support team for support with this integration.

imagino provides a Customer Data Platform, helping companies connect, unify, and activate their customer data, improving customer experience.

You can export imagino cohort data to Kameleoon, where it can be used for further segmentation to personalize customers’ journeys.

Key benefits​

  • Gain access to cohort data to personalize visitors’ web experience and enhance the performance of campaigns by using Kameleoon.
  • Focus on your segments’ most relevant behavioral characteristics and quickly find insights to advance your testing roadmap.

Setup​

Prerequisites​

To configure this integration, you need the following information from Kameleoon:

  • Client ID
  • Client-Secret
  • Project ID

Activate the integration in imagino​

1. Set up the connection​

  1. Set up a connection with the customer's Kameleoon instance.

  1. Select the project to which the data will be pushed.

  1. Define the JSON structure of the data to be pushed.

2. Define the data structure you want to send to Kameleoon​

This structure is then made available in the imagino Data Catalog.

3. Set up data mapping from imagino to Kameleoon​

  1. Activate the imagino audience data that will be pushed to Kameleoon.

  1. Edit the audience data mapping to define the fields from imagino, and the fields expected in Kameleoon (previously configured structure).

4. Check that imagino data is sent to Kameleoon​

Using the Kameleoon Data API, you can check that Imagino audience data are available.

Here is an example for a given project and visitor ID:

Retrieve imagino data in Kameleoon​

How does it work in Kameleoon?​

Kameleoon receives user cohorts from imagino, enriches visitor data via the Data API, and uses this data within Custom Data.

  • imagino identifies and group user cohorts.
  • Kameleoon receives cohort data via integration.
  • Kameleoon uses Data API to enrich the visitor data.
  • Enriched data can be used as Custom Data in Kameleoon.

As imagino pushes audience data to Kameleoon servers, you can retrieve this data by creating custom data and custom segments in Kameleoon.

Custom data​

You must create and set up a Kameleoon custom data.

Ensure you:

  • Name your custom data.
  • Select Custom JavaScript code as the retrieval method.

Use the code below in the custom data acquisition method:

Kameleoon.API.Data.retrieveDataFromRemoteSource(Kameleoon.API.Visitor.code, function(data) {
      for (const [key, value] of Object.entries(data)) {
          Kameleoon.API.Data.setCustomData('Imagino Audiences',key)
      }
  });
  return { "value": null}
  • Choose the type List and format String.
  • Choose the scope Page.
  • Save the values associated with the custom data.

note

For more information, read our article on custom data.

Segment builder​

  1. Click Settings > Segments > New segment.
  2. Enter the required information and click Continue.
  3. Select the custom data under the Custom data dropdown.
  4. Click Create.

You can now use this segment in your experiments.