Hightouch

Hightouch has created a connector allowing Hightouch customers to send Hightouch user data to Kameleoon for targeting purposes. To set up this connector, refer to the Hightouch documentation. This page describes how to target users according to the Hightouch data sent to Kameleoon.

Key benefits:

• Tailor content and offers based on Hightouch data leads to create more relevant experiences and increase user engagement.
• Personalized targeting increases the likelihood of conversions by delivering content that resonates with individual user preferences.

Activating your Hightouch data in Kameleoon

After you set up the connection to Kameleoon, Hightouch data is available for targeting. You must create a Kameleoon custom data and fill it with your Hightouch data stored in Kameleoon. Then, you must target by value in your Kameleoon segments. Here are the steps:

1. Create a Kameleoon Custom Data, as described here.
   • Let's say you call the custom data hightouch_country (with custom data index 12 automatically attributed) and want to target country data stored by Hightouch. This custom data will be a string type, with a visit or visitor scope, depending on whether you think the attribute (country) will change with each visit.
2. Make a remote call to the Kameleoon data store to fetch the Hightouch JSON stored on Kameleoon servers.
3. Parse the JSON and set the custom data value to country.
4. Enter a code snippet

IF you are using the Kameleoon Android SDK the code snippet will look like this:

String hightouchId = "12345"; // Fetch your Hightouch id and convert to string
kameleoonClient.getRemoteData(hightouchId, new KameleoonDataCallback() {
 @Override
 public void onSuccess(JSONObject jsonObject) {
   kameleoonClient.addData(visitorCode, new CustomData(12, jsonObject.getString("COUNTRY"))); // "visitorCode" is the Kameleoon visitor code. "12" is the index of this custom data among all your other custom data, you can find this in the Kameleoon UI.
 }

 @Override
 public void onFail(Exception exception) {
   _// on fail_
 }
});

You will find our Android SDK developer documentation here, with specific documentation for the getRemoteData() method here, and how to set Custom Data here.

IF you are using Kameleoon web experimentation you can call our JavaScript Activation API in your global script like this:

Kameleoon.API.Data.retrieveDataFromRemoteSource(hightouchId, function (data) {
         if ("COUNTRY" in data)
         {
          Kameleoon.API.Data.setCustomData("hightouch_country", data["COUNTRY"]); // In this API the custom data is identified by name rather than by index
         }
         
       });

You will find documentation for the retrieveDataFromRemoteSource() method here, and setCustomData() method here.

1. Create a Kameleoon targeting segment "England Users" with a condition that targets visitors with a hightouch_country custom data whose value is set to "England" (if you wish to target Hightouch users from England).
2. Create a Kameleoon experiment that is based on the "England Users" targeting segment. Only users with a Hightouch "COUNTRY" equal to "England" will be targeted by this experiment.

Kameleoon has many setup possibilities, with various APIs and many SDKs available and documented here. For an in-depth understanding of Kameleoon custom data, you can find detailed technical documentation here, with emphasis on the different ways to set a custom data value (acquisition methods), and how to use a custom data here.