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Target groups of users with rules

You must select a segment or create a new one when creating a rule in the Targeting section.

Select one of the three targeting conditions available:

  • Target all visitors: Includes your entire user base. Chosen by default.
  • Target a segment: You can choose from a drop-down of existing segments or create a new segment in the segment builder by clicking +.
  • Target specific visitors: This is a lite version of the segment builder, allowing you to create common targeting conditions using Custom Data or Visitor Code attributes to define an audience without creating and saving a new segment. We don't recommend this method if the target audience requires sophisticated targeting.

SDK Conditions Available​

If you want to create a new segment or add precise targeting conditions for choosing your audience, you can use Kameleoon’s pre-existing conditions available depending on which SDK you’re using:

  • Browser: Includes or excludes visitors based on their browser.
  • Device: Includes or excludes visitors based on their device (smartphone, tablet, etc.).
  • Conversion: Includes or excludes visits during which a specific goal was converted.
  • Custom Data: Includes or excludes visits based on a custom data's value.
  • Page URL: Includes or excludes visitors based on the displayed page's URL.
  • Page Title: Includes or excludes visitors based on the displayed page's title.
  • SDK Language: Includes or excludes visitors based on their languages.
  • App Version: Includes or excludes visitors based on their app's version.
  • Visitor Code: Includes or excludes visitors based on their visitor code.
  • Browser Cookie: Includes or excludes visitors based on the presence of a cookie in their browser, and possibly its value.
  • Operating System: Includes or excludes visitors based on their operating system.
  • IP Geolocation: Includes or excludes visitors based on their location.
  • Segment: Includes or excludes visitors based on their Kameleoon segment.
  • Previous Page: Includes or excludes visitors based on the previous page's URL.
  • Number of Page Views: Includes or excludes visitors that have seen a specific number of pages.
  • Time since First Visit: Includes or excludes visitors based on the time elapsed since their first visit.
  • Time since Last Visit: Includes or excludes visitors based on the time elapsed since their last visit.
  • Number of Visits Today: Includes or excludes visitors based on their number of visits today.
  • Total Number of Visits: Includes or excludes visitors based on their total number of visits.
  • New or Returning Visitors: Allows you to include only new visitors or only returning visitors on your website.
  • Exclusive Feature Flag: Only includes users who are not targeted by any ongoing rollout or feature/web experiment.
  • Targeted Feature Flag: Includes or excludes visitors who have already been targeted by another feature flag and exposed to a variation.
  • Likelihood to Convert: Target visitors based on their Kameleoon Conversion Score (KCS). Requires the Contextual Bandit and AI Targeting add-on.

Next, choose the rule's exposure rate (what percentage of your chosen segment will be exposed while the flag is turned on).

note

Check out our developer documentation to learn how to use targeting conditions in a Kameleoon SDK.

We also integrate with Mixpanel, Segment, or GA4, allowing you to use segments (or cohorts) that you've defined in those tools.