Skip to main content

Results page glossary

On this page, you will find terms appearing on the results page and their definition.

Attribution window​

The attribution window defines the period of time during which a visitor's conversions and transactions are attributed to a given variation. By default, it is set to seven days. Learn more about the attribution window

Audience​

Audience is the number of visitors/visits exposed to a variation during a campaign period. It also shows the percentage of exposed visitors/visits relative to the total number of targeted visitors/visits.

Conversion rate​

Conversion rate is the figure you seek to optimize during a personalization or an A/B experiment. It is the percentage of visitors converted compared to the total number of exposed visitors.

Improvement rate​

Improvement rate measures how much the conversion rate increases for visitors who are shown a personalization (exposed visitors) compared to visitors who are targeted by the campaign but not shown a personalization (targeted but not exposed).

Minimum detectable effect (MDE)​

The MDE is the minimum effect size you would like to detect in an experiment. MDE is relative to your goal's control mean. For example, if your control variation's conversion rate is 1%, an MDE of 5% will let you detect if the conversion rate goes below 0.95% or above 1.05%.

Positive outcome experiments​

A positive outcome experiment is an experiment whose variation has made a significant improvement to the experiment's primary goal.

Revenue​

Indicates the total revenue generated by visitors/visits that are exposed to the personalization.

Revenue per visit/visitor​

Indicates the average revenue generated by each visit/visitor to the variation.

Goal​

A goal is what you want to improve through your personalization.

Breakdown​

Breakdown is a sorting tool that lets you display more precise results.

Capping​

Capping lets you limit visitors' exposure to your personalization.

Planning/Scheduling​

You can schedule your personalization on one or more dates. Personalizations are always shown by default.

Micro-targeting​

Micro-targeting lets you hide a personalization if a sufficient number of conditions are not fulfilled.

Learn more on the weight of conditions

Visit​

When the same visitor lands on your website, Kameleoon creates a new visit. A visit ends when Kameleoon receives no new activity from the visitor for 30 minutes.

Visitor​

The measurement of unique visitors is based on a first-party cookie that contains an anonymous unique identifier, called the Kameleoon visitorcode. The visitorcode is randomly assigned, and stored on the user's device for 365 days.