Personalization — Audience types

There are no variations for personalizations; instead, there are audience types. We distinguish between:

• Targeted visitors who correspond to criteria defined in the targeting.
• Exposed visitors who correspond to the criteria defined in the targeting and the exposure parameters.
• Non-targeted visitors who do not correspond to the criteria.

Targeted visitors are not always exposed to personalizations. There can be several reasons for this:

• They are part of the "control" group that compare the behavior of exposed and non-exposed targeted visits.
• They are limited by capping, which lets you limit exposure to your personalization to manage marketing pressure on your visitors.
• They are limited by prioritization.
• They are exposed to another personalization.