When all of the finalization steps are completed, a green “check” icon appears as well as a summary of the chosen parameters. To be able to run the test, the first three steps must be validated. The simulation step is strongly recommended but not mandatory. It helps check your variation’s display, your experiments’ targeting and whether the defined goals lead to conversion.
When your are satisfied with your variations and your test is set, you can click to launch it.
A pop-in “Test Summary”allows you to check if all of you test settings are okay.
If you want to change some settings, you can edit them by clicking on the pen icon.
If everything seems fine to you, click on the “Going live” button on the bottom right.
Congratulations, your test is now online ! A pop-in displays to confirm it to you.
Note: There may be a short latency time (up to 10 minutes) between the launch of an A/B test and its visibility on the website. Don’t worry if your test does not appear immediately!
If you want to schedule you test, read this article.