Advanced targeting tools improve your visitor segmentation by adding conditions to new segments.
Use criteria such as custom data, acquisition channel and key pages to fine-tune your visitor segmentation and targeting.
Note: Advanced targeting tools are available with a Premium Account only. If you want to adapt your subscription to your personalization needs, please contact us!
Access advanced targeting
To access advanced targeting, open the “Targeting” tab in the side bar menu, then click on “Advanced tools”.
You can create 3 types of advanced targeting: custom data, acquisition channel, key pages.
For each type of advanced targeting, the number of elements already created is displayed. Click on a category to display, edit, duplicate or delete the elements it contains.
You can find existing elements by typing their name in the search bar.
Sort them by creation date, edit date, or website on which they have been set up.
You can also choose to display only elements linked to specific websites.
Create a new advanced targeting element
To create a new advanced targeting element, click on the “New” button in the upper right-hand corner of the page:
Note: You can also use the “New” button at the end of each list to create an advanced targeting element.
A pop-in appears. Choose the type of targeting and the websites this element should be included on.
Once both fields completed, click on “Next”. The pop-in now shows your targeting element’s specific setup options.
Create a new custom data
Creating a custom data enables you to target visitors according to data already available, such as user account information.
To find out how to create, configure and use custom data, see our dedicated article.
Create a new acquisition channel
You can target visitors by acquisition channel. Kameleoon automatically creates 5 default channels: Bing, Baidu, Google, Yahoo and Google Adwords.
- The channel’s URL (regular expression)
Indicate the URL of the website the user must come from to be targeted.
Add an acquisition method
To define your acquisition channel more precisely, you can add acquisition methods.
For each new acquisition method, select the method and fill in the corresponding field.
If there are several acquisition methods, they are linked by “and” or “or”. As with segment creation, “and” limits the scope (to be targeted, the visitor must fulfill all conditions linked by an “and”), whereas “or” broadens it (visitors must fulfill at least one of the conditions).
Click on the cross to delete the acquisition methods of your choice from your acquisition channel.
The “Advanced Settings” option offers to assign categories to your acquisition channel. You can assign as many categories as you want. Just enter the category’s name and press “Enter”. You can delete a category by clicking on the cross and edit it by clicking on the name.
Click on “Create” to finalize the creation of your acquisition channel.
Acquisition channel advanced parameters prevent the detection of acquisition channels on specific tested pages.
To access these parameters, click on “Advanced parameters” below the channel list.
In the pop-in that appears, indicate the URLs of the pages you want to exclude from acquisition detection.
You can add as many URLs as you want.
Validate to save edits.
Define an acquisition channel as targeting condition
To add an acquisition channel to a new segment, select the “Acquisition channel” condition in the “Acquisition” tab.
In the dropdown menu, select the created channels and include / exclude the visitors meeting the acquisition channel criteria.
Create a key page
A key page enables you to target users having visited specific pages of your website.
Name your key page, then indicate the URL of the page visitors must have viewed to be targeted.
Define a key page as targeting condition
To add a key page to a new segment, select the “Key pages” condition in the “Viewed pages” tab.
Just select the key page of your choice in the dropdown menu, then include / exclude visitors meeting the key pages criteria.
Edit an advanced targeting element
To edit an element, click on its category to show all elements it contains.
When hovering over the advanced targeting element, you will see the available editing options.
With a click you can edit the targeting element’s parameters.
With a click you can duplicate the targeting element.
With a click you can delete the targeting element.
A click enables you to select several targeting elements. Select one element to display checkboxes for all other elements.
The trash icon appears above the list of elements and enables you to delete all selected items.
If an element is used in a running experiment, it cannot be deleted. In that case, an icon appears in the bottom left corner of the conformation pop-in indicating which elements are used in which experiment(s).
Advanced targeting tools improve your visitor segmentation by adding conditions to new segments. Use criteria such as custom data, acquisition…