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Manage recommendation strategies

Kameleoon lets you manage and analyze your product recommendation strategies in a central workspace. You can view key metrics, activate or deactivate strategies, and preview them before going live.

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This is a premium feature. Contact your Customer Success Manager to enable it on your Kameleoon account.

Access recommendation strategies​

To access your strategies:

  1. In the left sidebar, click Settings > Recommendations.
  2. In the Product Recommendations workspace, go to Recommendations > Recommendation strategy. The page opens on the In use tab. If no strategies are live, the page displays an empty list.
  3. Click All blocks to see all available recommendation strategies.

Overview​

The All blocks view shows an overview of your strategies, including:

  • Name, description, and code — use the code when calling the API.
  • Tags — filter strategies in the list.
  • Status — displays Paused, Not installed, or In use.
    • Kameleoon shows Not installed when it has not yet detected the strategy on your website.
  • Click-through rate (CTR) — shows the ratio of clicks to views.
  • Fill rate — indicates how effectively the strategy displays products.
    • Green: The strategy consistently displays the maximum number of products you set (for example, 10/10).
    • Yellow, Orange, Red: The strategy displays fewer products than intended, often because of restrictive rules. The color's intensity reflects how many products are missing.

Performance​

The Performance section shows how each recommendation strategy performs.

In this section, you can:

  • Activate, deactivate, or preview a strategy.
  • See the number of impressions (views), clicks, CTR (clicks per impression), conversions (clicks per purchase), products added to cart, purchases, and revenue.
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You can export the list of products that users purchased after seeing a recommender block in an XLS file.

For more details, see Analyze your product collection strategy's performance.

Preview​

You can preview your recommendation strategy before activating it. To use preview mode, ensure the strategy's <div> code appears on your website. Copy the strategy's snippet first.

  1. In the Performance section, click Preview in the toggle.

  1. A pop-up appears with three options:

  • Enable: Turns on preview mode and opens your website in a new tab with the preview parameter added to the URL.
  • Disable: Turns off preview mode, and the strategy will no longer appear.
  • Copy link: Copies a shareable preview URL for others to see the strategy.

When preview mode is active, you can see exactly how the strategy appears to users before going live.

Edit your strategy​

To edit your strategy, use the Rules and Templates sections. For more information, see this article.