Use the Kameleoon Activation API with the obtainProductInteractions and obtainProductData endpoints for powerful social proofing implementations. Refer to the Get started article for more details.
Below are some of the possible types of social proofing experiences you can generate, based on the tracking and product data accessible with the obtainProductInteractions and ProductData endpoints.
Urgency and scarcity messages
| Social proofing type | Example message | Key product fields used | Purpose | Endpoint used |
|---|
| Low stock alert | “Only 2 left in stock — order soon!” | availableQuantity, available, leftovers | Creates urgency to purchase before stock runs out. | obtainProductData |
| Single item remaining | “Last one available!” | leftovers = one | Reinforces scarcity for exclusive or trending products. | obtainProductData |
| Limited quantities | “Hurry, just a few items left!” | leftovers = few or availableQuantity | Encourages faster decision-making. | obtainProductData |
Popularity and demand indicators
| Social proofing type | Example message | Key product fields used | Purpose | Endpoint used |
|---|
| Product views counter | “243 people viewed this product today.” | views | Shows high demand to build FOMO (fear of missing out). | obtainProductInteractions |
| Purchase counter | “57 people bought this item this week.” | boughtQuantities | Indicates sales volume to boost credibility. | obtainProductInteractions |
| Social proofing type | Example message | Key product fields used | Purpose | Endpoint used |
|---|
| Discount highlight | “Save 20% today!” | price, oldPrice | Emphasizes savings. | obtainProductData |
| Limited-time offer | “This price ends in 2 hours!” | price, oldPrice, time condition | Creates urgency around deals. | obtainProductData |
Marketplace and multi-seller proofing
| Social proofing type | Example message | Key product fields used | Purpose | Endpoint used |
|---|
| Seller credibility | “Sold by Merchant123, rated 4.9★.” | merchantID | Reinforces trust in third-party sellers. | obtainProductData |
Combined proofs
You can combine multiple parameters to create hybrid messages, for example:
- “Only 2 left—and 57 bought this week!” → uses
availableQuantity + boughtQuantities
- “Trending in Laptops—rated 4.7/5!” → uses
categories + rating
- “Few left in stock for the Sony WH-1000XM5!” → uses
brand + leftovers