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Use Snowflake as a source: audience targeting

With the Snowflake integration, you can streamline data retrieval for targeted campaigns and personalized user experiences.

Key benefits:

  • Enables accurate data collection, improving audience targeting for campaigns customized to meet specific audience needs and preferences.
  • Configure Data Ingestion Tasks to extract data from Snowflake efficiently.
note

Data warehouse integrations are available as a premium add-on for our Web Experimentation and Feature Experimentation module. For more information, please contact your Customer Success Manager.

Once you have enabled the Snowflake integration for your project, you can activate Use Snowflake as a source to access and use data stored in Snowflake within your Kameleoon campaigns.

Activating Use Snowflake as a source lets you harness the power of Snowflake's data by configuring Data Ingestion Tasks. These tasks regularly retrieve specific data from Snowflake based on your defined SQL queries and frequencies. The data collected through these tasks can then be used as targeting conditions in your Kameleoon campaigns.

  1. Activate the Feature: In the selected project’s configuration, check the checkbox labeled Use Snowflake as a source.
  2. Create Data Ingestion Tasks: With the feature activated, you can create Data Ingestion Tasks. These tasks regularly retrieve specific data from Snowflake based on your defined SQL queries and frequencies. To create a new Data Ingestion Task, click Add new task.
  3. Validate: After providing the required information for the Data Ingestion Task, click Confirm to create the task. You can create additional tasks by repeating the steps of naming the task, defining the SQL query, and setting the frequency. Once you’ve configured your tasks, click Validate to save and apply your configuration settings.
  4. Create a custom data: Now that you've created your Data Ingestion Task, our servers will start collecting data based on the frequency you configured by executing the query on your Snowflake instance. To start using the collected data, you must create a custom data.
  5. Create a segment: The last step to target users based on the collected data is creating a segment based on your custom data.

Data Ingestion Tasks​

Data Ingestion Tasks are essential components of the Snowflake integration within Kameleoon. Data collected by Data Ingestion Tasks can be utilized as targeting conditions within your Kameleoon campaigns.

Creating a Data Ingestion Task​

To create a Data Ingestion Task:

  1. Click Add new task.

  1. Complete the form:
    • Name (Required): Give your task a unique and descriptive name to identify its purpose.
    • Warehouse (Required): Specify your data warehouse's name.
    • Database (Required): Name of the Snowflake database containing the data you are ingesting.
    • Frequency (Required): Specify how often you want the task to run and retrieve data from BigQuery (for example, per day).
    • Query (Required): Provide the SQL query that retrieves the audience from your Snowflake database. The query must follow this specific format: SELECT visitor_id, attribute_1, .. attribute_N FROM your_events_table.
    • attribute_ fields: These are optional and can be used for advanced targeting scenarios. Learn more about these advanced use cases here.
    • visitor_id: This column represents your visitors' unique identifier.

note

Column names can only contain letters, numbers, and underscores (_). They cannot start with a number.

Columns must appear in the exact order specified (visitor_id followed by optional attributes) for the integration to function correctly.

  1. Once you’ve provided the information, click Confirm to create the Data Ingestion Task.

Updating a Data Ingestion Task​

To update a Data Ingestion Task:

  1. Select the Task: Select a Data Ingestion Task from the dropdown menu.

  1. Edit Task details: Modify the fields you want to update, such as the task’s name, frequency, Snowflake project ID, region, or query.
  2. Confirm changes: Click Confirm to save the changes to the Data Ingestion Task.

Deleting a Data Ingestion Task​

To delete a Data Ingestion Task:

  1. Select the Task: Select a Data Ingestion Task from the dropdown menu.
  2. Initiate deletion: Click Delete ingestion task.

  1. Confirm deletion: Click Confirm to delete the selected Data Ingestion Task.

Once you have created your Data Ingestion Task, the Kameleoon platform will start polling your warehouse, and the data will be available right away for targeting your users in Kameleoon campaigns. You can use the polled data using our Activation API for web experiments and our SDKs for feature experimentation.

Targeting your imported audiences​

Learn how to target your warehouse audiences