“Targeting” tab

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quiz

The “Targeting” tab allows you to visualize and evaluate the targeting conditions you applied to the experience currently in simulation. You can understand why your status is “targeted” or not.

It consists of:

  • A general part where you can choose the test to evaluate and see the overall result of the targeting;
  • A detailed part of the targeting.

Evaluation of the targeting conditions for

The top part of the “Targeting” tab contains a drop-down menu and a result section.

The drop-down menu allows you to select the test, personalization or segment of your choice and to evaluate the targeting conditions. By default, the selected experience is the one currently in simulation.

Note: The search bar allows you to easily find the experience or segment you want to evaluate.

If both of the following conditions are met:

  • Your test is already online;
  • You have opened the simulation panel from the editor;

… then a toggle button “Force Targeting” appears to the right of the drop-down menu, as in the example below:

It simulates the impact of different targeting conditions on the appearance and behavior of your experience. So you can try various targeting options directly from the editor’s simulation panel.

Note: This is only a simulation, to really change these conditions, you must go to the “Targeting” menu of the finalization panel and validate your changes.

The default position of the button depends on your previous action on targeting your test:

  • If you have not changed the targeting conditions before running the simulation, it is automatically set to “ON”; switching it to “OFF” will have no impact on the simulation;
  • If you have changed the targeting conditions before running the simulation, it is automatically set to “OFF”; if you change it to “ON”, the simulation will take into account your new targeting criteria.

Note: Forcing the targeting from the simulation panel will automatically modify the contents of the “Experiences” tab. The “Targeted”/”Untargeted” status is therefore likely to change.

In the “ON” position, you test the actual targeting of your experience.

In the “OFF” position, you test the targeting configured on the editor: the targeting conditions taken into account are those of the finalization panel of the editor. It is not necessary to validate the reconfiguration of your experience to simulate your targeting.

{This “Real Targeting” feature is under development and will be available soon.}

On the far right is the overall targeting result for the selected experience or segment.

Depending on the nature of the experience, the result of the evaluation of the targeting conditions may take different values. These are detailed in the “Experiences” tab.

Details of targeting conditions

To fully understand the overall result of the targeting condition evaluation, the lower part of the tab displays the details of targeting, condition after condition.

These details differ according to the nature of the experience (A/B test or personalization). We will first see the details of the evaluation of an A/B test.

The detail of the targeting conditions consists of 4 columns.

“Details of Targeting Conditions” column

This column lists the set of targeting conditions according to their hierarchy. If the experience or segment evaluated contains only one condition, it will appear only on the first line. If several conditions are defined, they appear hierarchically according to the grouping that was given to them when creating the segment.

Here is the organisation of this hierarchy:

Conditions can belong to two different levels. If, during the segmentation, several conditions are grouped, they also appear grouped in the “Targeting” tab. They are then level 2 conditions and together they constitute a level 1 condition. Each level 1 condition is numbered (C1, C2, C3, …). A condition that does not belong to any group is a level 1 one.

You can expand (or close) a level 1 condition to display (or not) the level 2 conditions it contains.

To learn how to precisely define the conditions for targeting an experience, see our dedicated section.

“Status” column

In this column you can know the status of each of the conditions listed in the previous column. A condition can be either “True” or “False”.

The truth of a level 1 condition with multiple level 2 conditions depends on the logical link between the level 2 conditions.

It is the same for the overall result of the targeting.

“Logical Link” column

In this column you can know the link between the different conditions of the experience or segment evaluated. This link may be “OR” or “AND”. 

The logical link “AND” requires that all the linked conditions need are true for the general condition to be true. If one of them is false, then the result is false.

The logical “OR” link allows only one of the conditions it contains to be true for the general condition to be true.

In a sense, the logical “AND” link refines the targeting while the “OR” logical link expands it.

For example, suppose you have 2 conditions defined. You distinguish 3 groups of users: those for whom condition C1 is true, those for whom condition C2 is true and finally those for whom both conditions C1 and C2 are true.

If the logical link between C1 and C2 is “OR”, the result of the evaluation will be “True” for all visitors whose at least one of the conditions is true:

If the logical link between C1 and C2 is “AND”, the result of the evaluation will be “True” only for visitors whose two conditions are true:

“Defined value” column

The last column displays, for each condition, the value that was set when creating your segment. If the condition is “Elapsed time of the current session”, the value set will be the time you specified in your segmentation. For example: “more than 5 minutes”. If the condition is “Page URL”, the value will be this URL.

Details of Exposure Options (personalization)

The details of the targeting conditions of a personalization display the same elements as those seen in the previous section on the targeting details of an A/B test, but also display the information related to the exposure parameters.

This information, named “Detail of Exposure Options”, appears after the detail of the targeting conditions.

The detail of the exposure options is divided into 3 columns.

This first column lists all the exposure parameters by grouping them as they are in the “Exposure Settings” section when creating a customization. You thus find the groups:

  • Capping;
  • Planning;
  • Micro-targeting;
  • Prioritization;
  • Planning.

Each group can be expanded (or collapsed) to display (or not) the parameters it contains.

“Status” column

In the same way as for the details of the targeting conditions, the “Status” column of the exposure options displays the status of each of the parameters. This status can be “True” or “False”.

“Defined value” column

In the same way as for the details of the targeting of an A/B test, this last column displays for each condition the value assigned to it.