Important: This feature is only available for Beta users.
The first step in finalizing your experiment is to set up targeting.
In Kameleoon, targeting is defined by two elements:
- Segment – Who will be targeted.
- Trigger – When they will be targeted.
Both elements must be configured before you can launch your experiment.
When you first open the Targeting page, the trigger is automatically set to the website URL you specified when creating the experiment.
You can see a summary of your current targeting settings in the Summary panel at the top of the page.
Defining a segment
Use the Segments panel to choose who will be included in your experiment.
All visitors
Target all visitors without any restrictions.
Target a segment
Select an existing segment you have already created in Kameleoon.
You can also click Create a new segment to open the Segment Builder.
For detailed instructions, see the Create a new segment article.
AI-powered targeting
Use AI Predictive Targeting to reach visitors most likely to convert—without manually creating a segment.
AI Predictive Targeting is part of Kameleoon AI Copilot, a set of AI-driven capabilities that support every aspect of your experimentation program.
It uses Kameleoon’s in-house machine learning algorithms to generate propensity scores. These scores allow you to adapt and target your offers and content in real time based on visitors’ behavior and intent.
For more details, see the AI Predictive Targeting article.
Target specific visitors
Quickly create a one-off segment just for this experiment.
It will not appear in your main segment list.
Choose one or more targeting conditions (for example, device type, geolocation, or likelihood to convert) and fill in the required fields.
You can add or remove conditions as needed.
Available targeting conditions include:
- Likelihood to convert
- Device type
- IP geolocation
- Browser cookie
- Segment
- Visitor type
Edit or reset a segment
From the Summary panel, click Edit to modify the segment, or Reset to revert to All visitors.
Targeting a deprecated segment
If a legacy segment contains a Trigger condition, it will be marked as deprecated.
You can still use it, but you will not be able to set a separate Trigger to avoid conflicts.
For more details, see our article about Deprecated segments.
Defining a trigger
Use the Triggers panel to specify when your visitors should be targeted.
By default, new experiments have a Trigger based on the website URL entered when the experiment was created.
When a web page is reached
Trigger the experiment when visitors access pages that match the specified URL criteria.
A specific page
You can target visitors based on the exact URL of the page they’re visiting.
Specify the page’s URL in the text box. When you select this option, the targeting will apply not only to the specified URL, but also to any version of the URL that includes parameters (for example, query strings). So, if a visitor is on the specified URL with any additional parameters, they will still be targeted.
For example, targeting www.example.com/product will also match www.example.com/product? ref=homepage.
The URLs containing a specific fragment
You can target visitors who are on a page whose URL contains a specific fragment.
Specify the fragment in the text field. This option is useful when you want to include multiple pages or variations of a URL without listing each one individually. For example, targeting the fragment /product will match URLs like www.example.com/product/123, www.example.com/category/product?, or www.example.com/product review.
The URLs of all modified pages
(Available only for experiments created with the Graphic Editor)
You can target the pages that have been modified as part of your experiment. When you select this option, the campaign will apply to the URLs of all pages where changes have been made, based on the modifications configured in the editor.
The entire site
If you want your campaign to run across all of your site’s pages, select The entire site. When you select this option, every page within the project scope will be included, regardless of the URL structure or parameter.
Note: Use this option only when your campaign is relevant across the entire site.
When a specific trigger occurs
Select an existing Trigger from your list or click Create a new trigger.
For detailed steps, see the Create a trigger article.
When a combination of triggers occurs
Similarly to the Segment panel, quickly create a one-off trigger for this experiment only.
To configure this option, select a targeting condition from the list and fill out its fields.
You can also add another condition or remove the one you do not need by pressing the corresponding buttons.
Available targeting conditions include:
- Trigger
- Visited URL
- JavaScript code
- Custom event
- Browser cookie
Edit or reset the trigger
From the Summary panel, click Edit to change the Trigger, or Reset to revert to A specific page (pre-filled with your experiment URL).
Next, continue the finalization flow by distributing the traffic for your experiment.
