Results chart




The results chart allows you to view the details of your results, by audience type or goal.

Breakdown tools, filters and customized display are there to help you read the results of your personalization. Learn how to use them and you’ll become an expert!

The results charts are located at the bottom of the page, under the graph area.

By default, the table of the main goal unfolds, its results are directly visible. The tables of secondary goals are folded; just click on them to display their content.

View per goal and view per audience type

The display of the charts differs depending on whether you have chosen the audience type or goal view in the “Actions” menu of the results page. To learn how to choose between the two types of views, see our article about the actions on the results page.

If you have set the view by goal (default view), each table shows the results of each type of audience for a goal. With the audience type view, each table presents the results of each of the goals for an audience type.

This article takes up the example of view by goal results charts.

Chart header

The header of each table contains the main information :

  • The name of the goal;
  • a tooltip displaying, on hover, the tag(s) and description associated with the goal;
  • the type of goal (primary or secondary)
  • the status of the goal (active or inactive).

You will also find, for the goals added after the launch of the test, the date on which the goal was added :

Click on the header of a chart to fold or unfold it.


Unlike a filter tool, breakdown allows you to view the results in a more detailed way. Click on the “Breakdown” button above the chart.

You can display the details of your results by browser, operating system, days of the week, etc.

Choose your breakdown and click on the “Validate” button. You can also apply this breakdown to all goals by checking the corresponding box below the drop-down list.

Note : Only available breakdowns are clickable. A padlock may appear in front of some of them to indicate that they are not available.

After validation, you obtain a display of the results according to the selected breakdown. In this example, a breakdown by browser has been selected. The results are distributed according to the different browsers used by your visitors.

Click on the variations to display the results associated with them, according to the chosen breakdown. To do this, click on the arrows on the right of each variation line.

The results are displayed according to the chosen breakdown.

You can hide these details again by clicking on the same arrow.

If you want to delete a breakdown and return to the default view, click on the cross in the label of your breakdown.

When you activate the graph display, the “Display Graph” button changes to “Hide Graph”.

Note : If you have already set a breakdown, it automatically applies to the graph. By clicking on the point, you can display the breakdown on the graph; when the circle is empty, the breakdown is hidden; when full, it is displayed.

To learn more about viewing and adjusting the graph, you can visit our “Evolution curve” article.

Read the results charts

Audience types

There are 3 audience types :

  • All visitors;
  • exposed visitors;
  • non-exposed visitors.

You will find in your charts 3 lines representing these 3 audience types.

Between exposed and non-exposed, the type with the most elevated conversion rate will appear with a line bold.

Organization of columns

When view by goal is selected, each table displays the results related to a goal.

Each line represents an audience type and each column a data.

Note : With the audience type view, each table presents the results related to an audience type. Each line represents a goal and each column a data.

To scroll the table and view the following data, click the arrow on the right of the table.

By default, all columns are displayed. However, you can show or hide some of them by selecting / deselecting them. To do this, click on the settings icon located at the top right of the table and check or uncheck the data columns :

  • Those that are checked appear;
  • those that are unchecked do not appear.

Still in the settings menu , you can change the order of the columns by clicking on 

With click-and-drop, you move the labels to rearrange your table. You can re-switch to “choice” mode by clicking on

Note : The suggested data depends on several criteria : the type of goal (for example, for the “Transaction”-type goals, “Average cart value” data is suggested); the type of view (for example, for the view by variation, the “Number of visits” column is never displayed).

When you click on the title of a column, the table is automatically reorganized and the audience type lines are shown :

  • in descending order if the arrow is pointing down (this is the default case);

  • in ascending order if the arrow is pointing upwards.

If you save the display settings (via the “Actions” menu), the presence/absence of the columns and their order will be saved. In this way, you will find the same display on your next visit. For more information, see our article on saving display settings.


All columns in the result tables, except for the audience types, have a title with a tooltip. This tooltip appears on hover.

The column headings are explained by these tooltips. You can also view our Results page glossary to find the definition of all key terms.

We will see in detail only data that presents a double level of information : the improvement rate and the indicator of reliability.

Improvement rate

This column shows the improvement rate of conversion on your goal, always compared to the original page (which always has an improvement rate of 0). It therefore reflects the improvement of the conversion rate as compared to this reference.

The percentage in bold just above the color block indicates the average improvement rate observed during previous visits. Here, this rate is 10%. In other words, on this goal, the test brought on a 10% improvement in conversion as compared to the original.

On hover, two percentages appear: this is the confidence interval. It indicates the interval of your actual improvement rate. In the example above, the improvement rate has a 95% chance of being between the minimum (8%) and the maximum (12%).

The colored rectangle is also an indicator: its shape indicates the possible interval of the improvement rate, and visually represents this interval with respect to zero. The associated reliability rate is of 95%. 

In the example below, the improvement rate has a 95% chance of being between -1.88% and + 2.32%, so it may be negative, which is represented by the shape of the blue rectangle.


The test is only reliable if a sufficiently large number of visitors has been exposed. If the number of tested visitors is too low, the test loses its value.

Your test is not considered complete until this reliability rate stabilizes over time. A visual indicator reflects the stabilization of the rate : if the 3 boxes light up, your rate is stable and your test can be stopped !

Note: This indicator makes it possible to immediately and very easily visualize the evolution of reliability. Just watch the boxes. However, you can also view the graph showing the evolution of reliability over time (by selecting “Reliability” in the “Graph” section of the block).

In this example, the first and third audience types have their three boxes illuminated : their confidence level is stabilized, their results are reliable. The second audience type, on the other hand, has only one illuminated box. This means that you have to wait until your reliability level stabilizes.