Unlike with A/B testing, there is no “variations” for personalization, but “audience types”. We differentiate targeted visitors (who correspond to criteria defined in the targeting) and non-targeted visitors.
Targeted visitors are not all exposed to personalization. There can be several reasons for this:
- They are part of the “control” group, to compare with behavior of exposed or non-exposed targeted visits;
- They are limited by capping which allows you to limit exposure to your personalization in order to manage marketing pressure on your visitors;
- They are limited by priorization. They are exposed to an other personalization.