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What is it ? A Sample Ratio Mismatch (usually referred to as SRM) means that there is a significant difference between the expected deviations of the experiment variations and the observed ones. For example, if you launched a campaign with a traffic allocation of 50% toward the original and 50% toward the variation, but in […]

Mediarithmics is a Data Marketing platform doing multi-device data collection (CDP/DMP), personalization, campaign scripting (DCO, Marketing Automation) and activation in programmatic marketing (DSP). With our deep custom data bridge, you can find your Mediarithmics segmentation on Kameleoon and use it as a targeting condition in your A/B tests and your personalizations. Key benefits Quick and […]

This is an early access beta feature. Please ask your Customer Success Manager to enable it on your account. Kameleoon Visitor Data Model The influence of your campaigns can go beyond the limited framework of a single targeted session (i.e. an individual visit initiated by a user). Thanks to our visitor data model, it is […]

Signals are triggered by Contentsquare based on user interactions like rage clicking, constant hovering, repeated scrolling and fraudulent activity. To learn how to integrate Kameleoon with Contentsquare, you can read our article on the subject. Retrieve Contentsquare Live Signals in Kameleoon In a nutshell, you will need to create and setup a Kameleoon custom data […]

The tables of results allows you to consult the details of your results, per variation or per goal. Ventilation tools, filters and customized display are there to help you read the results of your experiment. Learn how to use them and you’ll become an expert! The result tables are located at the bottom of the page, […]

This article is about Personalization. The results chart allows you to view the details of your results, by audience type or goal. Breakdown tools, filters and customized display are there to help you read the results of your personalization. Learn how to use them and you’ll become an expert! The results charts are located at […]

You have a doubt about the meaning of a data? You are not yet a professional regarding rates? You will become one soon! On this page you will find  all the words necessary to understand and analyze the results of your campaigns. Attribution window The attribution window defines the period of time during which a […]