Manage created goals




To measure the efficiency of an experiment, it must be linked to one or several goals. All your goals created with Kameleoon are available on the “Goals” page in the “KPI” tab of the back office where you can create and manage them.

Access the Goals page

Access all goals created with your account on the “Goals” page situated in the “A/B Test” or “Personalization” tab in the side bar menu.

The default version includes the goal “Engagement” for all sites set up with your Kameleoon account. This goal records the number of visitors who open at least one other page after the landing page.

Find a goal

When you’ve created a large number of goals, a search bar, filter and sorting tools make it easy for you to find a particular goal.

Filter goals

You can filter the goals according to several criteria:

  • The tags associated with them;
  • Their type;
  • The type of experiment;
  • The name of the experiment;
  • Their status;
  • The status of the experiment.


Select or search for a tag from all the ones you have used. The goals associated with them will appear on the page. You also have the option to check or uncheck all tags.

Type of goal

The filter by type of goal allows you to display only certain types of goals. For example, you can choose to display only the custom goals that you have configured. You can also check or uncheck all the types.

Type of experiment

Choose to display only the goals used on A/B tests or only the ones used on personalizations.

Name of the experiment

The experience filter allows you to display only the goals used on certain experiments. Search for and select the experiments by checking them in the list. The goals associated with them will be displayed directly on the page. You can also check or uncheck all the experiments.

Status of goal

Choose to display only active or disabled goals.

Status of experiment

You can choose to display only the goals associated with online/paused/draft/stopped experiments.

Sort goals

The sorting tool allows you to sort your goals according to three criteria:

  • Their creation date;
  • Their name;
  • The website(s) associated with them.

On hover, two arrows appear to sort in ascending or descending order.

Creation date

Click on “Creation Date” to rank the goals from newest to oldest or vice versa.

Name of the objective

Click on “Goal Name” to organize the goals in alphabetical order or in reverse alphabetical order.


Click on “Site Name” to organize in alphabetical order (or reverse alphabetical order) the goals in relation to the websites to which they belong.

All sites

With this option, you can view only the goals for certain websites.

Select the websites you want from the list of websites set up with your Kameleoon account.

If no website is selected, all goals are displayed.

Manage created goals

Once you created a goal, it can be viewed on the “Goals” page in the “KPI” tab.

3 elements are shown:

The first element contains the goal’s name and type, as well as its status (active or not). A click on the question mark in the upper right hand corner gives access to the goal’s main setup details.

The second element indicates if the objective is used on experiments, and if so, which one(s).

The third element shows for which site the test is set up, the tags it is linked to and its ID number.

Just hover over the elements to see the available editing options.

A click on the

icon deactivates the goal without deleting it from the goal list. It can be reactivated later on. A deactivated goal doesn’t appear in the list of available goals when creating an experiment. If it is used in a running experiment, conversions linked to this goal are no longer available in the results.

With the

icon, you delete the goal completely. This action cannot be undone.


symbol enables you to duplicate the goal. Please check all parameters before using a duplicated goal!

With the

symbol, you can edit the setup of existing goals.

Actions and multiple selection

You can select multiple goals at the same time and apply a common action to them. For example, it is possible to delete several or disable all.

To do this, check the box at the bottom right of the map to select the goal. You can check as many goals as you need.


A menu bar will appear on the right.


Several actions are possible.

  • Select all / deselect all

When at least one goal is selected on the page, but not all are, the icon is:


To select all the goals of the page, click on the icon. A “check” sign confirms your action.


The actions that you will perform later via the menu bar will be applied to all of the selected goals.

A new click on the icon allows you to deselect all: the menu bar disappears.

  • Export goals

The export icon is this one:


A list opens and allows you to select a format: PDF or Excel. Then click on “Export”. Only the checked goals will be present in the file.

  • Enable goals

Enable all selected goals.

  • Disable goals

Disable all selected goals.

  • Delete goals

Delete all selected goals.

  • Tags

An icon in the form of a label gives you access to the tags. The tags already assigned to the selected goals are in bold and at the top of the list.


The input field allows you to search or create a new tag to assign it.


Set a goal in a test

Once your goal is created, you just have to define it in an experiment to put the results in your Kameleoon tool.

To do this, when finalizing your test on the editor, select “Kameleoon” as the tracking system.

The list of existing goals appears: select the goal you have previously created, then validate.

To learn more about how to associate a goal with an A/B test, read our documentation.