You have several options to adapt the results display to your needs. Filter your results, limit them to a particular date range, choose the type of view for visits and conversions.
Use filters to limit the results display to visitors meeting specific criteria.
Among the available filtering criteria, you will find many of the segmentation criteria :
- Page URL;
- Page title;
- Landing page URL;
- Referring website URL;
- Traffic type;
- Acquisition channel;
- New or returning visitors;
- Weather: sky condition;
- Device type;
- Kameleoon segment;
- Visitor interests;
- Browser language;
- Key pages;
- Number of pages viewed;
- Operating system;
- Ad blocker;
- Day or night;
- Number of website visits;
- Time spent on the website;
- Time elapsed since last visit;
- Number of open tabs;
- Weather: temperatures;
- Custom data;
- Kameleoon Segment ;
- Ysance segment;
- Ysance attribute.
When you apply a date range to the display of your results, the page only takes into account results within that range of dates.
To set a date range, click the calendar at the top of the page.
A pop-up opens and allows you to set the start and end dates of the date range.
Start by setting a start date to your date range. To do this, click on the first zone and in the calendar that opens, select the date of your choice.
Click the second date box to set an end date to your date range.
Navigation in the calendar
Display by month
By default, the calendar offers a month display by month: all the days of the month are displayed. To change months, click on the arrows.
Display by year
To switch to the annual view, click on the month at the top of the calendar. The calendar now displays 12 months and the arrows allow you to change the year. This is particularly useful for quickly selecting a remote date.
Click on a month to return to the view by month and the days it contains.
Note: The dates before the launch of your test have no data, they can not be selected. They are dimmed in the calendar.
To further refine your date range, set a start time and end time. Click on the time zone to open the clock setting.
Fill in the hours, minutes and seconds directly or click on the up and down arrows to set the time you want.
Note: A day starts at 00:00:00 and ends at 23:59:59.
Add date ranges
To set multiple date ranges, click “New date range.”
To delete a set date range, simply click on the accompanying cross.
Display by Visit or by Visitor
Two modes are available for viewing data :
- By visit;
- By visitor.
The view per visit counts each visit regardless of the visitor. Viewing by visitor, on the other hand, will count unique visits.
For example, a visitor who visits the site three times will be counted as three visits in “View per visit” mode and as a single visitor in “View per visitor” mode.
When you change the display mode, the results of the page are recalculated according to the display mode you have chosen (number of visits or visitors). Improvement and conversion rates, in particular, are highly likely to change.
All conversions and converted visits
A second drop-down menu allows you to choose between a display of total conversions and a display of converted visits.
If “All conversions” is selected, a unique visitor who converted 3 times during the same session will be counted as 3 conversions.
On the other hand, if “Converted visits” is selected, this same visitor will be counted as a converted visit, regardless of the number of conversions during the session.
Note: When the “All conversions” option is selected, the improvement rate range (represented, in the results tables, by the colored moustache box and the percentages that appear on hover) cannot be calculated and is therefore missing from the page.
Note: When the “All Conversions” option is selected, the reliability rate displayed on the page is the same as that of “Converted visits”. In fact, the calculation of this indicator assumes that all conversions are independent.