The Overview menu provides a high-level summary of your experiment. It displays the recommended variation based on its performance on your goals and key statistics relevant to your experiment. Visual charts provide deeper insights and allow for comparisons between variations.
Winning variation
At the top of the page, you’ll find your experiment’s main results. The panel lists:
- The recommended variation.
- The variation’s improvement rate.
- The variation’s reliability.
- The total number of visits in the selected time range.
- The experiment’s duration in days.
You will also find relevant warnings here.
Hover over the panel to view Kameleoon’s justification for your recommended variation. The selection of a recommended variation is based on the variation’s conversion rate on your primary goal, and its improvement and reliability rates.
Primary goal
This panel provides a table detailing your variations’ performances on the primary goal. From left to right, the table lists the following:
- Variation names
- Number of visits per variation
- Percentage of conversions per variation
- Revenue generated (for relevant goals)
- Average cart value (for relevant goals)
- Reliability score
- Improvement compared to the reference variation
Confidence interval
The confidence interval graph appears on the table’s far right. The confidence interval indicates the range within which a statistic’s actual value is likely to fall. The +/- represents each variations’ margin of error.
Hover over a variation for a detailed breakdown.
The breakdown displays:
- The variation’s improvement rate, accompanied by its confidence interval.
- The variation’s reliability score.
- The variation’s minimum and maximum improvement rate.
- A link to learn more about Frequentist or Bayesian statistical methods (depending on your selection).
Graph controls
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The confidence interval graph provides several manipulation tools:
- Zoom in: Click +.
- Zoom out: Click –.
- Reset: Click the reset icon.
- Drag view: Select the hand icon, then click and drag the graph. Click the hand icon again to re-enable hover functionality.
Charts
Comparison
The Comparison section features a radar chart that visually represents each variation’s improvement rate compared to the original for your selected goals.
Hover over a variation’s dot on the chart to view:
- Improvement rate
- Confidence interval
- Reliability score
Hover over a goal to see each variation’s improvement relative to the original.
You can customize the chart by selecting which goals to display. To show or hide goals:
- Click on the dropdown menu above the chart.
- Scroll to or search for your desired goal.
- Click the checkbox next to each goal’s name to toggle its visibility.
Conversion rate on primary goal
The Conversion rate on primary goal section presents a line graph that tracks each variation’s conversion rate on your primary goal over the selected time range.
Hover over any point on the chart to view:
- The date corresponding to the data.
- Each variation’s conversion rate on that day.
Chart controls
The chart provides several tools to help you customize your view.
Time scale
To adjust the time scale of the data to day, month, or year:
- Click the dropdown menu above the chart.
- Select Day, Month, or Year.
The chart will update to display data at the selected time interval.
Select area
To focus on a specific area of data:
- Click the Select area icon.
- Click and drag over the chart to select the desired area.
- Click the checkmark to confirm your selection.
The chart will now display the selected area.
Zooming and resetting
- Click + to zoom in on the chart.
- Click – to zoom out.
- Click the Reset icon to reset your view of the chart.
Total visits
The Total visits section provides a line graph showing your variations’ total number of visitors over a selected time range.
Hover over any point in the chart to display:
- The date associated with the data.
- The total number of visitors on the specified date.
Chart controls
The chart provides several tools to help you customize your view.
Time scale
To adjust the time scale of the data to day, month, or year:
- Click the dropdown menu above the chart.
- Select Day, Month, or Year.
The chart will update to display data at the selected time interval.
Select area
To focus on a specific area of data:
- Click the Select area icon.
- Click and drag over the chart to select the desired area.
- Click the checkmark to confirm your selection.
The chart will now display the selected area.
Zooming and resetting
- Click + to zoom in on the chart.
- Click – to zoom out.
- Click the Reset icon to reset your view of the chart.
Reliability rate
The Reliability rate section presents a line graph showing your variations’ reliability rates over a selected time range.
Hover over any point in the chart to display:
- The date associated with the data.
- The reliability rate on the specified date.
The reference (original) variation is not displayed on the chart.
Chart controls
The chart provides several tools to help you customize your view.
Variation selection
To show or hide a variation from the chart:
- Click the dropdown menu above the chart on the left-hand side.
- Check the box next to a variation to show it, or uncheck the box to hide it.
Time scale
To adjust the time scale of the data to day, month, or year:
- Click the dropdown menu above the chart.
- Select Day, Month, or Year.
The chart will update to display data at the selected time interval.
Select area
To focus on a specific area of data:
- Click the Select area icon.
- Click and drag over the chart to select the desired area.
- Click the checkmark to confirm your selection.
The chart will now display the selected area.
Zooming and resetting
- Click + to zoom in on the chart.
- Click – to zoom out.
- Click the Reset icon to reset your view of the chart.
Total revenue
The Total revenue section presents a line graph showing your variations’ total revenue over a selected time range.
Note: The Total revenue graph only appears if your primary goal is a Revenue goal.
Hover over any point in the graph to display:
- The date associated with the data.
- The total revenue on the specified date.
Chart controls
The chart provides several tools to help you customize your view.
Variation selection
To show or hide a variation from the chart:
- Click the dropdown menu above the chart on the left-hand side.
- Check the box next to a variation to show it, or uncheck the box to hide it.
Time scale
To adjust the time scale of the data to day, month, or year:
- Click the dropdown menu above the chart.
- Select Day, Month, or Year.
The chart will update to display data at the selected time interval.
Select area
To focus on a specific area of data:
- Click the Select area icon.
- Click and drag over the chart to select the desired area.
- Click the checkmark to confirm your selection.
The chart will now display the selected area.
Zooming and resetting
- Click + to zoom in on the chart.
- Click – to zoom out.
- Click the Reset icon to reset your view of the chart.
