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Recommendation dashboard
In the product recommendation interface, click on Analytics > Dashboard.
Here you’ll find the performance of each of your recommendation blocks over time, so you can compare them.
The attribution window is 7 days. If users click on a recommended item and purchase it within 7 days, the purchase value will be included in the revenue.
The dashboard consists of a bar chart and a table.
The chart displays the evolution of your blocks’ performance over time. By default, the period analyzed is 14 days, but you can change this at the top right of the dashboard.
Hover your mouse over the bars of the chart to access detailed data for each block.
For each block, data is displayed in the table columns. (These data are defined in detail later in this article.)
This makes it easy to compare the performance of your various blocks.
Recommendation block performance
On your Recommender blocks dashboard, click on the name of a block to analyse its performance.
The first open tab is Performance.
By default, data are displayed for the last 14 days, but you can select any period in the dropdown at the top right of the page.
The page is divided between graphs and an Overview part on the right.
Overview
Here are the available data:
| Name | Description |
|---|---|
| Impressions | The total number of block impressions (a visitor can see the block more than once) |
| Unique impressions | Unique impressions are equal to the number of unique visitors |
| CTR | Percentage conversion rate from “Unique impressions” to “Unique clicks” |
| Clicks | Total number of clicks on products in the block |
| Unique clicks | Unique clicks are equal to the number of unique visitors |
| Added to cart | Total number of recommended products added to cart |
| Conversion | Percentage conversion rate from “Unique clicks” to “Purchases” |
| Purchases | The number of transactions made after navigating from the recommendation block to the product page. If a product is purchased twice in the same order, only 1 purchase will be counted. |
| Average order value | Revenue divided by the number of purchases |
| Revenue | Total revenue generated by this block |
Graphs
Each graph displays an indicator for the selected period.
By hovering over the graph, you can see the indicator for each day of the selected period.
Sales rate
The sales rate reflects a product’s value by considering sales and price margin (if the option is enabled in your store settings).
Sales rate is a metric of product sales, which is estimated based on the number of sales and the trade margin (if the parameter is enabled for a specific store). The minimum possible rating value is 1. This value is assigned to the product even if the Sales rate is zero. This assignment is necessary so that the product can be ranked in the system. The maxium value is 300000. When calculating the Sales rate, each parameter is multiplied by a “weight” coefficient. The number of sales plays a key role, and therefore the weight of this parameter is 1. The trade margin weight coefficient is 0.8.
Note: If the trade margin parameter is missing for a given store, the rating will be based only on normalized sales volume data.
You can adjust the time frame for its calculation in Settings > Store Settings.
In Analytics > Product Sales, you can list all the products based on their sales rate.
