How to explain discrepancies in data between Kameleoon and Google Analytics ?

Experiment Intermediate Personalization Technical

You may see different results (visits or conversions) between Kameleoon and Google Universal Analytics. Small variations are usually “normal”, even if your integration is correctly set up. This is because different platforms often define metrics differently or are configured differently (no ITP management, no cross-device management, bots filtering, etc.). You should start looking for a problem as soon as you have a data discrepancy of more than 7-10% between Kameleoon and your analytics platform. How can you identify the cause of these discrepancies? There are several possible reasons depending on the situation. This article will help you identify them: