Are feature flags all you need to experiment? Feature experiments using feature flags is a proven way to enable a powerful and data-driven approach for all teams to test hypotheses and validate assumptions before fully releasing new features to all users.  By gradually rolling out experiments to targeted user segments, teams can gather valuable insights […]

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If you want to QA a feature experiment or simply rollout a feature variation to an internal group of users, using a whitelist of users, combined with a targeted delivery rule is one of the easiest ways to achieve this goal.  For example, imagine that you want to release a new feature with 2 possible […]

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