How to define the weight of conditions?




You can activate the personalization if the addition of their weights is enough. The personalization will start only if the main conditions, or if  most of the conditions are reached.

To steps are needed to do so: first, you must define the weight of your conditions when you create your segment. Then, define the weight needed to activate the personalization.

Defining the weight of your conditions

You can define the weight of your conditions when you create your segment. If you want to define the weight of an existing segment, you must edit it.

Defining a weight allows you to rank the conditions of your segment. If a condition is more important than another, its weight should be higher.

When you select a condition, the weight appears on the right of the block:

By default, the weight of each condition is 1. Click on it to edit this number.

1 is the minimum weight. If the condition is important, you can define a higher weight.

Defining the cumulative weight needed

When you create your personalization, go to the “Micro-targeting” in the “Display settings” part to define the cumulative weight of the targeting conditions. You can use this option even if  you have not set up the weight of your conditions: by default, the weight of all conditions is 1.

By default, the option checked is “All targeting conditions of your segment are observed”.

To define a cumulative weight, click on “The cumulative weight of the active targeting conditions is sufficient”.

A new field opens, allowing you to choose the minimum weight to reach.


As an example, let’s take a segment set up with:

  • Condition 1 – weight 1
  • Condition B – weight 4
  • Condition C – weight 2
  • Condition D – weight 2

If you define ‘7’ as cumulative weight to reach, the addition of the weight of the conditions reached should be at least 7 for the visitor to display the personalization.

In our example, the conditions A+B+C (7), B+C+D (8) or A+B+D (7) would be enough to activate the personalization.