Goals

To measure the efficiency of an experiment, it must be linked to one or several goals. This goal is what you want to improve with your campaign. All your goals created with Kameleoon are available on the Goals page in the Configure menu of the App where you can create and manage them. Access the […]

Tracking user interactions on a page is crucial for measuring engagement and conversions. However, not all visitors stay long enough to engage meaningfully—some leave almost immediately, while others browse briefly without interacting. These behaviors impact key metrics like retention, bounce, and exit rates, making it essential to understand how users navigate your site and where […]

Create a new goal To learn how to create a new goal, please read this article Set up a goal in an experiment Once a goal has been created, you just need to apply it to an experiment. To do this, on the finalization page of the editor, go to the Goals section. The list […]

Setting up a revenue goal in Kameleoon is straightforward, but it does require a few careful steps to make sure everything works as expected. Every website has its own structure, purchase flow, tracking setup, and edge cases—which means there’s no one-size-fits-all solution. Without proper configuration, you risk missing key data points, double-counting transactions, or misinterpreting […]

This guide will walk you through the steps to create a goal conversion tag in Google Tag Manager (GTM) for Kameleoon. You’ll learn how to configure a custom HTML tag to track specific events, such as adding to cart or completing a transaction. Additionally, you’ll find instructions for setting up a tag with revenue tracking. […]

Access the Goals page To access the Goals page from the App, use the left side menu > Configure > Goals. Manage your goals Each goal is represented by a card that indicates the main information. The default version includes the goal Engagement for all sites set up with your Kameleoon account. This goal records […]