How accurate is the “geolocation” targeting condition?

Experiment Intermediate Personalization Technical

Kameleoon offers visitor targeting according to geolocation data.

On average, the accuracy of this geolocation is as follows:

  • country, 99.8% accurate ;
  • region, 80% accurate;
  • town, 68% accurate within a 50 kilometer radius.

Please note that:

  • the accuracy will mainly vary depending on the country and the type of device used by visitors on your website;
  • IP geolocation will always be more accurate for broadband IP addresses than on cellular networks (mobile devices);
  • fewer countries are available for IPv6 IPs so the IP geolocation won’t provide accurate results when that’s the case.