How unique visitors are tracked and counted?

Experiment Intermediate Personalization Technical

Kameleoon has a native consent management and therefore only collects data from visitors who have given their consent. Learn more about Kameleoon’s consent management policy

The measurement of unique visitors is based on cookies and Local Storage. A cookie is a file placed on a browser that contains an anonymous unique identifier, called the Kameleoon visitorcode, randomly assigned to a visitor. This ID is used to uniquely identify a browser. This cookie is also automatically replicated by Kameleoon in Local storage, so if it is deleted, Kameleoon recreates it automatically from the data contained in Local Storage. Our visitorcode is stored during 365 days on the user’s browser.

Kameleoon also automatically excludes bot traffic from your campaign results. Lean more about it here.

Kameleoon bills your account on an annual basis based on the average number of monthly unique visitors who visited your site in the previous 12 months.