Predefined tags

Written by Julie Trenque

Updated on 11/08/2024

1 min

Beginner

Create and manage your campaigns

Experiments

Get started with Kameleoon Graphic Editor
Create and manage variations
Edit a variation
Use the multi-device feature
Classic, multivariate or developer experiment?
Use the Graphic editor
Use the Kameleoon Graphic Editor extension
Use the Code editor
Set up and launch a graphic A/B experiment
Set up and launch a multivariate A/B experiment
Simulate your campaign
Manage your experiments
URL redirection (split URL experiments)
How to run an A/B test on your Shopify store
Set up an experiment on a single-page app (React, Next.JS, Vue.JS,…)
Multi-pages experiment
Visualize modified/tracked elements on a page
Prevent overlapping campaigns with Mutually Exclusive Groups
Create reliable baselines with Holdouts
Predefined tags

Personalizations

Set up and launch a personalization
Manage your personalizations
Simulate your campaign

Was this content useful?

There are predefined tags that you can use with your experiments to change the default behavior of Kameleoon:

  • TECHNICAL: When you add a “TECHNICAL” tag to an experiment, Kameleoon will display the variation of the experiment, but no data will be collected or sent to an analytics platform until consent has been given. This tag is typically used for experiments or personalization campaigns that display the same variant to all users.
  • DELAYED: Adding the “DELAYED” tag to an experiment allows you to delay non-essential experiments until after the first page load. Experiments with this tag are intelligently managed. Kameleoon doesn’t download the configuration until an idle time of at least 10 seconds after the initial page load or until the visitor is targeted and allocated with a variant that is not the control variant.
  • LIVE-UPDATE: By default, Kameleoon downloads active experiments and includes them in the application file (kameleoon.js). The browser stores and caches this file for 90 minutes. If you stop or modify an experiment, targeted visitors returning to a page with active experiments within the 90-minute caching period may still see the experiment due to the existing configuration in the cached kameleoon.js file. To make more frequent updates without being impacted by browser caching, the Live Update Experiments feature refreshes any experiment tagged with “LIVE-UPDATE” within one minute. This is particularly useful for campaigns that require regular updates without being affected by browser caching.
  • HOLDOUT: Create a control group that remains unaffected by any active campaigns. This allows you to establish a reliable baseline, so you can measure the aggregate impact of all changes against a group that experiences no modifications. Set up an experiment in Kameleoon and tag it with the “HOLDOUT” label. More about this tag
  • MUTUALLY EXCLUSIVE GROUP: Group campaigns so that each visitor sees only one campaign per group, reducing overlap and improving test clarity. Follow the naming convention “ME-GROUP-{GROUP NAME}” to tag each campaign in the group, such as ME-GROUP-A. This naming signals Kameleoon to treat the campaigns within each group as mutually exclusive. More about this tag

Related articles

Get started with Kameleoon Graphic Editor

Once you’ve created your account and installed Kameleoon script, you are ready to create and launch your experiments! (...)

Create and manage variations

The Kameleoon Graphic Editor makes it easy to create and manage variations for your experiments. This guide will walk (...)

Edit a variation

Editing a variation using the Graphic Editor to make changes to page elements. This guide explains how to select (...)