Several options are there to adapt the display of results to your needs. Filter your results, limit them to a particular date range, choose the type of view of visits and conversions, or switch to Bayesian view.
Use filters to limit the display of results to visitors meeting specific criteria.
Among the filtering criteria available, you will find many of the segmentation criteria:
- Page URL;
- Page title;
- Landing page URL;
- Referring website URL;
- Traffic type;
- Weather: sky condition;
- Browser language;
- Device type;
- Kameleoon segment;
- Visitor interests;
- Acquisition channels
- Weekday ;
- Operating system ;
- New or returning visitors;
- Ad blocker;
- Day or night;
- Number of pages viewed;
- Number of visits on the website;
- Time spent on the website;
- Time elapsed since last visit;
- Number of tabs open;
- Weather: temperatures;
- Custom data.
When you apply a date range to the display of your results, the page only takes into account results within that range of dates.
To set a date range, click the calendar at the top of the page.
A pop-up opens and allows you to set the start and end dates of the date range.
Start by setting a start date to your date range. To do this, click on the first zone and in the calendar that opens, select the date of your choice.
Click the second date box to set an end date to your date range.
Navigation in the calendar
By default, the calendar offers a monthly display: all the days of the month are displayed. To change months, click on the arrows.
To switch to the annual view, click on the month at the top of the calendar. The calendar now displays 12 months and the arrows allow you to change the year. This is particularly useful for quickly selecting a remote date.
Click on a month to return to monthly view and view the days it contains.
Note: The dates before the launch of your test have no data, they can not be selected. They appear dimmed in the calendar.
Click on the day of your choice to confirm the choice of date.
To further refine your date range, set a start time and an end time.
Click on the time zone to bring up the clock setting.
Fill in the hours, minutes and seconds directly or click on the up and down arrows to set the time you want.
Note: A day starts at 00:00:00 and ends at 23:59:59.
Add the date ranges
To set multiple date ranges, click “New date range.”
To delete a set date range, simply click on the accompanying cross.
The results page will show the results of all the set date ranges.
Display by Visit or by Visitor
Two modes are available for viewing data:
- Per visit;
- Per visitor.
Conventionally, the view per visit will count each visit regardless of the visitor. Viewing by visitor, on the other hand, will count unique visits.
For example, a visitor who visits the site three times will be counted as three visits in “View per visit” mode and as a single visitor in “View per visitor” mode.
When you change the display mode, the results of the page are recalculated according to the display mode you have chosen (number of visits or visitors). Improvement and conversion rates, in particular, are highly likely to change.
All conversions and converted visits
A second drop-down menu allows you to choose between a display of total conversions and a display of converted visits.
If “All conversions” is selected, a unique visitor who converted 3 times during the same session will be counted as 3 conversions.
On the other hand, if “Converted visits” is selected, this same visitor will be counted as a converted visit, regardless of the number of conversions during the session.
By default, the results of your test are presented to you according to a Frequentist analysis of data.
Kameleoon also offers you another statistical method: the Bayesian one, which is based on the the deduction of the results’ evolution according to previous trends seen on this test and/or on similar tests.
To switch the Frequentist results display to Bayesian, click the switch button to the right of the display settings to set it to “ON”.