How to activate analytics tools on a server-side experiment?

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It is possible to create an experiment where the implementation of variations is done in the back-end and targeting in the front-end. This allows the data to be collected via third-party analytics tools, such as Google Analytics for example.

To do this, you need to create a “Hybrid” type experiment. In the “Tracking and goals” step, you can select other tracking tools.

Learn more about Hybrid Testing in the User Manual

Learn more about how to link a server-side experiment with front-end targeting in our Developer Documentation